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WMP Product Design 2015

WMP Product Design 2015

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Product Design: Our core focus is about creating better and more meaningful consumer experiences for everyday life. With a wealth of experience in developing consumer medical products, telecoms, high-end audio and App based innovations; our designers are always insightful, pragmatic and commercially aware. Complete end-to-end support.

Product Design: Our core focus is about creating better and more meaningful consumer experiences for everyday life. With a wealth of experience in developing consumer medical products, telecoms, high-end audio and App based innovations; our designers are always insightful, pragmatic and commercially aware. Complete end-to-end support.

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WMP Product Design 2015

  1. 1. PRODUCT DESIGN
  2. 2. WMP adds value to brands and organisations by providing our unique blend of product, brand and communication services. Complete end-to-end support. Insightful, innovative and always focused on creativity. PRODUCT DESIGN INSIGHTFUL, INNOVATIVE AND ALWAYS FOCUSED ON CREATIVITY..
  3. 3. Few of us enjoy shaving so our design team took a fresh approach towards making male grooming accessories a pleasure to own and use. CUTTING EDGE DESIGN MALE GROOMING PRODUCTS
  4. 4. CUTTING EDGE DESIGN WMP was challenged to make the daily wet shave a more pleasurable experience. The X1 razor handle was inspired by automotive design cues and has a cast metal chassis with a tactile rubber underside grip and a customisable panel inset into its top surface. Every touchpoint of the user experience was considered to achieve the desired goals of being premium and highly aspirational. We carried out a thorough programme of prototyping and testing to help identify an optimum weight along with refining comfort and balance in the hand. The X1 handle is the centrepiece of an ever-growing Bolin Webb eco-system and WMP has also designed a number of accessories including a pebble shaped stand with high power neodymium magnets concealed beneath its cast metal top and silicone protective travel case. WMP was also responsible for sourcing the manufacturer in China and for the shipping of all 3 products. The X1 razor received an IF Design Award in 2014. MALE GROOMING PRODUCTS
  5. 5. Ferrari has an outstanding reputation for design and for everything it does. Audio products carrying its brand needed to live up to some very high standards. TAKING AN ICONIC BRAND INTO PREMIUM PRODUCT AUDIO HEADPHONE & BT SPEAKER RANGE
  6. 6. Ferrari is of course best known as an Italian luxury sports car manufacturer and Formula 1 team. WMP’s challenge was to extend its brand to create two distinct ranges of premium audio products. The Scuderia collection was inspired by technological innovations in F1, whilst Ferrari’s GT road cars influenced the Cavallino range. The design team identified attributes such as its rich heritage, craftsmanship and attention to detail and sought ways to apply them to a variety of headphones and speakers. The products were developed in collaboration with a leading acoustics laboratory in California and the product ranges won a “Best in Show” award at CES in Las Vegas. WMP also provided total support in the design of the point of sale and product packaging. TAKING AN ICONIC BRAND INTO PREMIUM PRODUCT AUDIO HEADPHONE & BT SPEAKER RANGE
  7. 7. Understandably, design teams based in Asia can sometimes struggle to design products and services for western consumer markets. TAKING A CHINESE BRAND GLOBAL MOBILE TELECOMS
  8. 8. Hisense is a Chinese technology corporation looking to develop its brand beyond domestic markets. WMP’s design team has considerable experience in telecoms design for many leading global technology brands and was selected to design a new smartphone targeted at western consumers. Historically, Hisense has produced a new mobile phone for its domestic market every 3-4 weeks so we helped its management team undertake a cultural shift towards a more considered approach to innovation. The scope of work included creating several concept options for both the handset design and also the UI. Research, role play and experience mapping delivered key insights and provided the design team with a detailed understanding of the target users lifestyles and inspired the final design directions. MOBILE TELECOMS TAKING A CHINESE BRAND GLOBAL
  9. 9. Sleep deprivation is bad news so WMP worked with Lumie to design a product that could help consumers to fall asleep and wake up in a more natural way. EASY TO BED... NATURAL TO RISE BODYCLOCK IRIS 500
  10. 10. Lumie developed the worlds first wake-up light nearly 25 years ago. Since then they have established themselves as both leaders and innovators in this market. Project Iris is another pioneering development and for the first time combines a wake-up functionality with aromatherapy. WMP provided ideation and concept design through to full mechanical engineering, prototyping and testing. WMP was also responsible for the user interaction design including defining the behavior of the various controls and the iconography on the LCD. An accelerated development programme delivered Iris in only 11 months and ahead of Lumie’s original target deadline. The product was launched exclusively in John Lewis in Q4 2014. EASY TO BED... NATURAL TO RISE BODYCLOCK IRIS 500
  11. 11. The UK hi-fi industry has always enjoyed a very strong reputation. WMP was invited to help one of its leading brands with innovation strategy. ALIGNING PRODUCT DESIGN, BRAND & COMMUNICATIONS HIGH-END AUDIO DESIGN DNA AUDIOPHILE
  12. 12. With a strong track record in designing audio devices, WMP’s team was invited to facilitate an ideation workshop for an established British audio brand. The workshop explored how product design and technology aligned to the brands unparalleled reputation could help them to increase market share. The workshop also explored how marketing and communications could take advantage of digital/social media and ideas around better coordination of distributor and consumer campaigns in order to boost sales. WMP also produced a vision for a future product portfolio inspired by some of the insights from the ideation workshop. ALIGNING PRODUCT DESIGN, BRAND & COMMUNICATIONS HIGH-END AUDIO DESIGN DNA AUDIOPHILE
  13. 13. Formed in 1980, WMP is now one of Europe’s longest established creative agencies. WMP provide integrated NPD support; Product Design, Film & Video, Graphic Design, Live Events, Exhibitions and Digital Media. DELIVERING CREATIVE EXCELLENCE FOR OVER 35 YEARS
  14. 14. MAIN CONTACT: DALE HARPER M: +44 (0)7798 606676 T: +44 (0)1865 390258 E: dale.harper@wmpcreative.com The Studio, Tubney Warren Barns, Oxford, OX13 5QJ, UK Oxford | London | Doha | Bejing | Shanghai | Hong Kong wmp_creative @WMPDesign wmpdesign WMP-Product-Design

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