This document discusses conventions in films, specifically horror and zombie films. It lists common conventions such as zombies infecting others and survivors hiding from a virus. It also discusses conventions for opening sequences, like someone getting bitten by a zombie in an abandoned area with fast pacing and close-ups. The document then analyzes how conventions are derived from elements like story, characters, editing and music. It provides examples of conventions that could be used, developed or challenged in a new film, such as having the transformation of a zombie shown in more detail rather than just turning.