The document outlines a trailer plan to sell the film "The Machinist" by setting up the noir genre, creating mystery, and intriguing audiences. Key elements of the plan include using dialogue to reveal Trevor hasn't slept in a year, linking machines to dialogue about Trevor being unwanted at work, and showing various imagery that builds mystery around the character of Ivan.

1. THE MACHINIST TRAILER

2. TRAILER AIMS
• Sell the film
• Set up a noir genre
• Create a sense of mystery
• Intrigue the audience
• Gain publicity

3. KEY IMAGERY

4. TRAILER PLAN
• Images of main character, such as where he is stood on the scales weighing himself and
taking note of this.
• Dialogue of key moments which will give a good view and insight into the film such as
where he is talking about how he hasn‟t slept for a year and how insomnia hasn‟t killed
anyone before.
• Link the machines he works on with the dialogue of the people in the locker room when he
says „no body wants you here.
• Airport coffee shop when it says 1.30 on the clock.

5. PLAN (CONTINUED)
• Use a high paced montage of various imagery from the film such as Route 666, 1:30, the
red car with dialogue from the film such as coworkers saying Trevoir is crazy and Trevor
shouting “Where is he?” then cut to the shot of Ivan seen in key imagery and slowing
down, connoting that all of the mystery in the film is linked to Ivan.
• Use sticky notes as intertitles: “Trevor Reznick is only four letters away from the truth”
• Cut to sticky note with hangman puzzle and _ _ _ _ E R
• Dissolve to title: “The Machinist”, and then to “Coming Soon” with the credits