2. What are Codes and conventions
• Codes and conventions. What are codes? Codes are systems of signs,
which create meaning. Codes can be divided into two categories –
technical and symbolic. Technical codes are all the ways in which
equipment is used to tell the story in a media text, for example the
camera work in a film.
3. Masthead
The masthead of these architectural magazines are kept simple and bold with light
colours so that the main focus stays on the main cover page. The font size is kept
simple and in block form so that it is easy to read and so that it does not look funky.
Most of the architectural magazines have short mastheads with simple names.
4. Main image
The main images of architecture magazines revolves
around the genre mainly consisting of modern
architecture. The main image indicates the genre of the
magazine the cover image colour pallet is usually blue
with a low key light
5. Main cover line
The main cover lines give a small introduction about the
articles inside the magazine the cover lines are also
written in simple text to make the magazine look more
classy the main cover lines usually consist of a brief
description about the main image and the content like
the cover lines in these magazines say "back to basic" "
prefab now" which gives the reader an idea that this
magazine will mainly consist of modern architecture
6. Puffs
A puff is a shape which contains a eye
catching phrase which gives a small sneak
peak of the content in the magazine and is
usually to attract the reader by giving a small
sneak peak about the articles.
