This document discusses potential perfume options targeted at different age groups: 1) "Sparkle" targeted at women aged 16-25 with a white or clear bottle with silver glitter and a young pop star model like Cheryl Cole or Rihanna. 2) "Dimmer" targeted at women aged 25+ with a dark purple bottle and gold lettering and lid not featuring a famous model. 3) A pink bottle named "Pretty" targeted at teenagers with glitter and a celebrity like Katy Perry or Nicki Minaj as a model. 4) A simple clear bottle named "GLOW" targeted at women 16+ using a simple silver font inspired by Topshop makeup, pr

1. Final decision
I chose Sparkle because my target audience is women aged
16-25 so it might interest younger people, the price will
range between £20-£40. The name will interest younger
women because it sounds like if you wear it you will sparkle
and stand out from everyone else. It will be in a white or
clear bottle and the lid will have silver glitter on it and
around the edges, the shape of the bottle will be round and
the name (Sparkle) will be on the side of it. I would have a
young famous singer or actress modelling this perfume like
Cheryl Cole or Rihanna as they are very popular with
younger teenage girls and this might interest them.

2. Final
decision
I think that this name would interest women aged 25+ as
the bottle would be a dark colour like purple and the lid
would be gold with ‘Dimmer’ in bold, gold letters. I think the
price for this perfume should be between £20-£40, I think it
would be popular with mature women rather then teenagers
as the name and bottle are quite mature as dimmer sounds
like calm and quite dark. I wouldn’t have anyone famous
model this perfume as it is not targeted at a teenage
audience so older, mature women wouldn’t be interested in
a young pop star modelling it.

3. Final decision
This perfume might interest teenagers as the name is
quite pretty and girly, the bottle would be pink and have
small parts of glitter at the bottom of the bottle, the lid
will be clear and it will be a round shape, I think a
reasonable price for this perfume is between £25-£35
as it will be quite small. I think that a suitable person to
model this would be a celebrity who is quite girly and
popular to young girls, maybe a singer or actress like
Katy Perry or Nicki Minaj.

4. Final decision
I think that this perfume name would interest women
aged between 16+ as the name and font are quite
simple so it will be to most women's likings. The font
is influenced by Topshop’s make up as they use the
same font. The bottle would be a simple clear bottle
with a silver lid and ‘GLOW’ would be on the front in
the same silver as the lid, since the bottle and
design are quite plain and simple I think a
reasonable price for this product is between £15-
£20.