The document provides research on Paco Rabanne perfumes and the brief for a new advertising campaign for Paco Rabanne Lady Million perfume. It includes background on Paco Rabanne and the brand's history of producing over 40 fragrances. Research was conducted on the target audience, existing perfume ads, and market data on Lady Million. The brief outlines generating upbeat ideas reflective of the perfume and incorporating gold, the scent notes, and bottle into the 30-40 second ad. Peer feedback focused on strengthening audience research, explaining creative choices, and considering locations, lighting, and narration.
Many people are aware of the intoxicating aroma that comes from a favorite perfume. But, who was the first to apply perfume? For as long as written history has existed, so has perfume. In fact, it may even predate written history, as there are hieroglyphics depicting ancient Egyptians crafting scented liquids on the walls of the pyramids.
Many people are aware of the intoxicating aroma that comes from a favorite perfume. But, who was the first to apply perfume? For as long as written history has existed, so has perfume. In fact, it may even predate written history, as there are hieroglyphics depicting ancient Egyptians crafting scented liquids on the walls of the pyramids.
This is my final project at Polimoda Fashion Institute where I have completed a Master Degree in "International Fashion Business and Marketing". I was the leader of this project, which is about the brand Céline and it has to deal with:
Product; Marketing; PR & Communications; Graphic Design; E-commerce and Socials; Budgeting
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Dynvibe
Après le succès de Black XS puis de 1 Million, qui a déjà établi un record historique pour devenir le parfum masculin le plus vendu dans le monde, Paco Rabanne ouvre depuis cet été un nouveau chapitre dans la parfumerie masculine avec INVICTUS, le fantasme de la victoire.
Un lancement soutenu par une campagne de communication conquérante, dont le film publicitaire a fait grand « bruit » sur la Toile…Dynvibe, spécialiste de la veille stratégique des médias sociaux, a « écouté », dès les premiers jours, les réactions des internautes sur trois marchés-cibles de la marque : la France, le Royaume-Uni et l’Espagne.
Immersion au coeur d’une stratégie marketing exemplaire, à l’origine d’un buzz sans précédent…
La toute première toPNotes newsLetter #74 January 2020.
Nouveau format, même esprit indépendant !
Parfumeurs, lancements, portraits de marques, livre, opinion…
Bonne lecture !
This is my final project at Polimoda Fashion Institute where I have completed a Master Degree in "International Fashion Business and Marketing". I was the leader of this project, which is about the brand Céline and it has to deal with:
Product; Marketing; PR & Communications; Graphic Design; E-commerce and Socials; Budgeting
Le parfum INVICTUS de Paco Rabanne enivre le web… Dynvibe décrypte le buzz en...Dynvibe
Après le succès de Black XS puis de 1 Million, qui a déjà établi un record historique pour devenir le parfum masculin le plus vendu dans le monde, Paco Rabanne ouvre depuis cet été un nouveau chapitre dans la parfumerie masculine avec INVICTUS, le fantasme de la victoire.
Un lancement soutenu par une campagne de communication conquérante, dont le film publicitaire a fait grand « bruit » sur la Toile…Dynvibe, spécialiste de la veille stratégique des médias sociaux, a « écouté », dès les premiers jours, les réactions des internautes sur trois marchés-cibles de la marque : la France, le Royaume-Uni et l’Espagne.
Immersion au coeur d’une stratégie marketing exemplaire, à l’origine d’un buzz sans précédent…
La toute première toPNotes newsLetter #74 January 2020.
Nouveau format, même esprit indépendant !
Parfumeurs, lancements, portraits de marques, livre, opinion…
Bonne lecture !
Marketing is a social process where in people interacts
with others, in order to persuade them to act in a
particular way, say to purchase a product or a service.
Marketing helps the consumers to obtain what they
want according to their needs. On the part of the
marketers, the effort involves creation of a market
offering. Marketing facilities exchange of products and
services for money or something considered valuable
by the people. Marketing focuses on the satisfaction of
customers need
Italian perfume is a brand that has made its name all over the world. To create this amazing perfume, great people of Italy did research for hundreds of years and created new formulas and launched this attractive fragrance and became famous all over the world. At present, this wonderful fragrance is in great demand. Italian perfume brands and colognes are really great smelling brands created by the people of Italy. It is a wonderful and different country, from the lifestyle of the people to the food, climate and language. Below is a list of the biggest amazing Italian brands.
Seduced by the magic of perfume, Eugene Fuchs started to develop his own factory
Fragonard Parfumeur by putting forward his hometown Grasse.
Fragance market is forcasted to reach $45.6Bn by 2018.Fragrance is the second most important market in France’s health & beauty industry. Presentation by Simon Amar.
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
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Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
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KEYWORDS :Safety compliance, safety participation, safety performance, SME
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2. Product research.
Audience research.
Market research data.
The brief.
RESEARCH!
3. • Paco Rabanne was born in Spain on the 18th of February 1934, he is a world
famous fashion designer, he started his fashion career by creating jewellery for
famous companies such as Dior, Givenchy and Balenciaga. Paco Rabanne used
unusual materials (for example paper, plastic and metal), to make his quirky
jewellery designs. He then progressed to design costumes for films, one of the
films he designed costumes for is the 1968 sci-fi film Barbarella. He has also
designed costumes for famous French singer Mylėne Farmer.
• In 1968 Rabanne started to collaborate with fragrance companies such as Puig
(whom market Paco Rabbane’s perfumes now). Since starting out making the
different fragrances and perfumes the name Paco Rabanne has grown into a
world known name, with his company making over 40 perfumes in the past 41
years. Rabanne’s first fragrance came out in 1995 (Paco Rabanne, pour homme)
and the latest fragrance (Invictus) came out earlier this year (2014).
PRODUCT RESEARCH...
4.
5.
6.
7.
8. • The colour of the bottle and name of the product
suggests that the client will be wearing the
perfume on nights out and special occasions.
• Target audience is for young girls/women roughly
aged between 16 and 24.
• According to The Perfume Shop Paco Rabanne
Lady Million is the best selling perfume at the
moment.
MARKET RESEARCH DATA...
9. • Paco Rabanne.
• Lady Million.
• Absolutely Gold Eau De Perfume.
• Include music – dialect.
• Lots of gold in the advert.
• Use a model (girl – target audience age).
• Images of the notes.
THE BRIEF…
10. Analysis of existing perfume adverts.
Generation of ideas.
Recording ideas.
IDEAS GENERATION!
11. • Italian operatic music - romantic
• Boy and girl (using sex to sell perfume)
• Lighting (Laura Mulvey’s Male Gaze – Objectifies the models)
• Simplistic
• Water, White swimming stuff = purity
• Physically fit
• Refreshing
• Depth of water – lots of deep notes in the perfume
• Summer perfume – sun
• Product shown at the end
• Target audience = men
ANALYSIS OF DOLCE & GABBANA
LIGHT BLUE!
12. • Challenging typical stereotypes
• Lighting (day time) – wear during the day
• Whites and creams – purity, smoothness
• Layers = layers of smells
• Dialogue
• Male Gaze
• Target audience = independent women
• Fun loving, bubbliness to perfume
• French – love, romance
• Set in a French apartment
• Minimalist
• Comfort
ANALYSIS OF CHLOE THE
FRAGRANCE!
13. • Target audience = young girls
• Actors same ages as the target audience
• Free spirt – horse
• Purity – use of white
• Natural setting
• No dialect
ANALYSIS OF DAISY BY MARC
JACOBS!
15. • The advert will last no shorter than 30 seconds and no longer than 40 seconds.
• Include the scent in the advert (e.g. images of the notes).
• Include lots of gold images.
• Include the logo and name of product.
• Include the actual perfume bottle.
• The perfume needs to be the last thing the audience sees in the advert as the
image will stay longer in the audience’s minds.
• I would like it to ‘rain’ gold glitter over the bottle at the end.
• There will be no talking or dialect in my advert.
• I will have some music, I want it to be upbeat and reflective of the perfume
(maybe something from the charts).
• The “scenes” will be cut to the beats of the music.
RECORDING IDEAS...
17. PEERS FEEDBACK!
POSITIVE CONSTRUCTIVE
Good background info. Need more explained choices.
Use of bottle and scent to influence advert. Will you shoot indoors or outdoors, lighting?
Great and extensive research into existing
products.
Who will do voiceovers?
Good ideas for the storyboard. Think of locations.
Colour linking to brand. More market/audience research into what the
audience wants.
Key ideas for the brand advert. Find out more about who the target audience
are.
Who will narrate/say the dialogue?
Consider lighting in detail and mise en scene
clothing.
