MF Productions designed a new logo using feedback from previous designs. They created two logos on Logomkr.com that were black and white to appeal to respondents but more "fun" and "youthful" by adding images and decorative fonts. One logo featured a heart-shaped record player to represent their passion for music while clearly conveying they are a record label. They posted the logos on Instagram and the heart record player design received the most positive responses, showing it fits their youthful theme and addresses critiques of being too simplistic previously.

1. MF PRODUCTIONS
FINAL LOGO
MEGAN BYRNE

2. N E W D E S I G N :
• Using the website Logomkr.com we designed a new
logo - using feed back from our last design we began
creating a new logo. In our previous feed back we
noticed that the respondents stated that they
preferred a black and white theme however our
previous logo was too simplistic.
(Our previous design)

3. N E W D E S I G N :
• Thus, when it came to creating our new logo we decided to stick to
the black and white theme but make it more ‘fun’ and ‘youthful’ by
adding images as well as fonts. We decided that by using a
website specifically for creating logo’s this would be made more
accessible. Firstly, we wanted it to be made clear that we are a
music label - so, we began searching for images of ‘record
players’, we decided that this would make it clear to our audience
that we are a record label.

4. N E W D E S I G N :
• We selected the image of a record player with a
heart shape record playing - not only did we think
that this design was unique and eye catching, it also
sticks to our black and white theme that our
responders were previously fond of. Also, the use of
a heart shaped record is a play on words image, it
shows the audience that our label is passionate and
has a ‘love’ for music.

5. N E W D E S I G N :
• When it came to choosing a font for our logo, we
decided to choose one of the fonts amongst the
‘decorative’ tab - we believe that these fonts stood
out and were the most youthful and fun looking. We
decided to choose the font ‘Emblema One’.

6. N E W D E S I G N :
• We also created another design using the same
method - accept for this one we used an image of an
iPod, to again show to the audience that we are a
record label. And instead of the decorative font used
before, we decided to use a font under the ‘hand
writing’ tab we thought that this font was youthful in
the fact that it looked handwritten almost ‘school-like’

7. N E W D E S I G N :
On our company Instagram page, we posted an
image of each logo as asked our followers to
comment which they preferred, here are the
responses we received…

8. N E W D E S I G N :
• The First logo:

9. N E W D E S I G N :
• The second logo:

10. N E W D E S I G N :
• As our first logo got the largest response from our
Instagram followers it is clear that it is the most
popular and the best for our theme of youth.
• This design also fits in with the critiques of our
previous questionnaire in which the respondents
liked the black and white theme however a logo thats
not too simplistic.