The document proposes a new magazine called "Oracle" aimed at a target audience of 16-24 year old females in northeast England. It would be a local entertainment magazine featuring a variety of content including film, fashion, music, art and literature. The magazine would have an artistic and indie style with vibrant colors, youthful models, and a mix of drawings and photographs. It would provide ideas for local entertainment and things to do on a low budget. The creator believes the magazine could be commercially viable through advertising revenue and modest cover price while remaining affordable for its target readership.

1. FILM, FASHION, MUSIC, NEWS, ART, LITERATURE/ 16-24 / CRAFT KID/INDIE SCENESTERS

2. CLIENT
THE NORTHERN ECHO
BREIF- PRODUCE A MAGAZINE
OF ANY GENRE THAT WILL SUIT
/FIT THE REPUTATION OF THE
NORTHERN ECHO. WITH A CLIENT
AGED 16-25

3. Problems?
CANNOT INCLUDE EXTREME LANGUAGE
OR NUDITY
NOTHING INAPPROPRIATE/OFFENSIVE
RANGE OF READERSHIP AGES
TO Meet their needs?
I HAVE CREATED A MAGAZINE WHICH FITS A GAP IN THE EXISTING MARKET
MY MAGAZINE WOULD BRING THEM PROFIT
I HAVE AIMED IT AT AN AUDIENCE OF 16-24
I WILL AVOID LANGUAGE, NUDITY AND OFFENSIVE
MATERIAL

4. PCC golden rules
I WILL NOT USE MODELS UNDER THE AGE OF 16
I WILL NOT COPYRIGHT ANY MATERIAL
I WILL ONLY PUBLISH ACCURATE IMAGERY
I WILL NOT TRESPASS WHEN CARRYING OUT PHOTOSHOOTS
I WILL NOT INCLUDE ANY CONFIDENTIAL INFORMATIONS

5. AUDIENCE
STATUS: College- University
ABC1
LOCATION- North east england
GENDER- Female (but can suit both)

6. Problems? Language: I had to find a suitable balance between formal and
Informal
Colour: Use of quite vibrant colours to suit the younger audience, not overly girly colours
Text: Image ratio : 1:1
Models: use youthful models to create audience relations
COSTUME: Must be fashionable and suit the style of indie scenesters
FONT: sans serif to suit the younger audience
The magazine must work to keep up with the ever changing interests
The tribe I have chosen are one of the highest product consumers,
Are interested in a wide range of styles and topics (which suits the
varied magazine content)

7. GENRE
Entertainment

8. WHY LOCAL ENTERTAINMENT?
-I, AND EVERYONE HAVE INTERESTS IN A WIDE RANGE OF TOPICS
WHY LIMIT A MAGAZINE TO ONE SUBJECT WHEN YOU CAN CATER FOR MULTIPLE?
HOW IS IT DIFFERENT?
COMPARED TO OTHER ENTERTAINMENT MAGAZINES, ORACLE IS LIMITED TO THE YOUNGER AUDIENCE AND WILL INCLUDE
CONTENT FOCUSED ONLY AT THEM. THE TWO TRIBES I HAVE CHOSEN TO AIM DIRECTLY AT- PROVIDE OPPORTUNITIES FOR
AN INTERESTING TWIST ON YOUR STANDARD YOUNG ALTERNATIVE MAGAZINE BY USING ARTISTIC APPROACHES. ALSO, THERE ARE NOT MANY
LOCAL ENTERTAINMENT MAGAZINES SO I WOULD HAVE LITTLE COMPETITION.
HOW WILL IT BE MADE LOCAL?
LOCAL EVENT LISTINGS, LOCAL ADVERTISEMENTS
ARTICLES BASED ON NORTH EASTERN PLACES/EVENTS

9. GENRE
FRONT COVERS

10. GENRE
CONTENTS

11. GENRE
LAYOUT DESIGNS

12. MY IDEA
Entertainment

13. MY IDEA
STYLISTICS
Font- BEBAS, Freestyle Script
Front Cover- Themed- circle including ‘oracle’ and logo.
Different colours based on that weeks imagery
Imagery- very artistic, all images will have some twist to it, be it photo shopped or
Hand drawn.
Models will be of the 16-24 age range
Colours- The magazine branding colour scheme will change with each issue
Typically I would stick to colours such as:
-Pastel colours provide the magazine with quite a girly feel
-whereas the monotone colours create contrast and boldness, portraying
The personality Of the indie scenesters.

14. MY IDEA
UNIQUE SELLING POINT
A MIX OF ARTISTIC/HAND DRAWN ELEMENTS
(DOODLES, HAND WRITTEN TEXT, ARTWORK)
MAGAZINE AIM
TO PROVIDE YOUNG PEOPLE WITH A WIDE RANGE OF LOCAL ENTERTAINMENT. GIVING THEM IDEAS AND INSPIRATION
OF PLACES TO GO AND THINGS TO DO ON A LOW BUDGET.
FINANCES
¼ ADVERTISING, LOW-BUDGET COVER PRICE, THE MAGAZINE IS AFFORDABLE FOR THE AUDIENCE, YET STILL PROVIDES A PROFITABLE INCOME
ARTICLE IDEAS
( EXAMPLES)
I SPY DIY- HANDMADE/CUSTOMISED CLOTHING
THE MORTAL INSTRUMENTS – LITERATURE FEATURE
THE BAND NEXT DOOR- LOCAL BAND REVIEW
WHATEVER YOU THINK, THINK THE OPPOSITE- GRAPHIC DESIGN
THE BEST OF MARVEL- FILM FEATURE
TOP UNIVERSITY CHARTS Topic feature
CREATIVE WRITING TIPS
ART SUBMISSION PAGE articles
Regular Articles LISTINGS
-changes each issue
(university one- art one week,
english next ect)

15. MY IDEA
BRANDING
What is it?
The word oracle
The letters have been written over one
another, and outlined
What does it mean?
‘All knowing’
The magazine contains lots of topics, so in
a way is all knowing

16. MY IDEA
COVER DESIGN
Differences
-Local to the north east
-targeted at teen girls
Most entertainment magazines have no set
gender
-Unique selling point is
interesting
Strengths
Artistic twist to a regular image
-outlining the girl
-patterns in the background
-linking the colour scheme to the girl
Simplistic layout

17. MY IDEA
DPS DESIGNS
Strengths
Interesting idea Weaknesses
Hard to read the article
Very unconventional
Boring
Realistic- really looks like a -colour scheme and layout
book
‘The Mortal Instruments’ on
The title layout and mix of the top right looks out of
fonts is interesting place
Good imagery, well The symbol is too high on
edited the left page
Text at the bottom of right
page is too small
Paragraph layout hard to read

18. MY IDEA
DPS DESIGNS
Strengths Weaknesses
Lovely colour scheme, The Colour of the mans skin
Very suitable to the audience in the imagery is too stand-
out, it should be desaturated
Interesting and well
Designed imagery The ‘Oracle literature’ looks
out of place
Easy to read layout
Maybe fade the symbol
Good sectioning of text, the border?
introduction goes well with the
title
Like the symbol page border

19. MY IDEA
DPS DESIGNS
Audience Prefered?
Layout 2
Why?
IT IS EASIER TO READ
A MORE INTERESTING AND VISUALLY Strengths 5
PLEASING COLOUR Scheme Weaknesses 6
A CLEARER VIEW OF THE IMAGERY 5
The article has been structured better, 2
3
columns looks less daunting

20. MY IDEA
FLAT PLANS Front cover

21. MY IDEA
FLAT PLANS Contents Page

22. MY IDEA
FLAT PLANS Fashion

23. MY IDEA
Fashion Feature

24. MY IDEA
FLAT PLANS Music

25. MY IDEA
Music Feature

26. Commercial
Viability Research

27. EXPENSES
Printing Costs
Photographer
Journalists
Models
Sub Editors
Researchers
Lighting Assistant
Makeup Artist
Graphic Designers
Studio Rental

28. PRODUCTION
64 PAGES
Paper
COVER: 170GSM, COATED PAPER (silk)
PAGES: 115GSM, COATED PAPER (silk)
Size: a5
Advertising rates
Back cover: £1600
Inside front: £1300
Inside back: £1300
Double page spread: £2600
Full page: £1000
Half page: £750
Quarter page: £375
Eighth page: £200

29. INCOME
Advertising
£21,800!
Overall Profit
£4984.60

30. DIstribution
Locations

31. DISTRIBUTION
Scarlet ribbons(durham)-art shop(darlington)-whsmith-hmv-
Hobby craft- Durham market- all saints- BALTIC SHOP
BLACKWELLS- bookworld- city art- craft individuals
Dalton park- darlington market- sainsburies- tesco- morrisons
Premier- hairdressers- newcastle o2 academy- ticket sales booths
Arts centres- flip- forbidden planet- freefall- h&m- granger games
Metro centre- odeon cinema- cineworld- newcastle quayside- the forum
Oxfam

32. conclusion
Oracle
WILL IT SUIT THE T/A?
HOW IS IT DIFFERENT?
WILL IT BE PROFITABLE?

33. Thank you for your
Time!