How does a clothing brand start a movement? What is style anyway? How does our image of self get altered when we're constantly seeking validation from our online and offline networks? What positive role can a clothing brand play in all of this?
Audrey Hepburn was the quintessential role model of grace, kindness, elegance and inner beauty. The music is "Somewhere in Time". However, SlideShare does not provide a means to include the music.
Promoting entrepreneurship role and taskSubhash Jain
Be Entrepreneur, What to do not sure but not to do job for which they are sure. MBA just provide you a perspective it does not force you to work for any body else.
The intersection of fashion and art is well... fart! Explore trends from quarantine and my favorite kinds of kitsch. Created, designed, edited, written, and loved by Abbey Wiggam.
Audrey Hepburn was the quintessential role model of grace, kindness, elegance and inner beauty. The music is "Somewhere in Time". However, SlideShare does not provide a means to include the music.
Promoting entrepreneurship role and taskSubhash Jain
Be Entrepreneur, What to do not sure but not to do job for which they are sure. MBA just provide you a perspective it does not force you to work for any body else.
The intersection of fashion and art is well... fart! Explore trends from quarantine and my favorite kinds of kitsch. Created, designed, edited, written, and loved by Abbey Wiggam.
Vol 2 of Aesthetics Now Magazine. Features on k-os, David Kassan, Anikiko, Stanley Street Station, Melbourne International Film Festival, Nanami Cowdroy, The Magic of Reason, Top Cult Films of the past 10 Years, Tutorial plus more. Visit Website to Download
Fashion is changing just like breathing and living. Although some things
may seem outdated or out of style, the fashion trends are prone to change.
Hollywood is not an exception to that because celebrities are the apple of
the eye. These celebrities are always looking for ways to look their best and
be updated. If you are interested in being a celebrity copycat, then you can
look up to these stars as your fashion inspiration.
The Daily Fashion is a collection of stories. It is the stories of people and their relationships to fashion. We have such varied experiences and interests. These experiences and interests manifest in unique and creative ways.
Read more about these stories of people whose journeys' add to the diverse ecosystem of fashion. Discover what we all have in common and what makes each of us unique.
I have created my Painted Picture as part of the Freedom Plan by Natalie Sisson. This is my vision on how my business and life will be by December 31st, 2017
Thank you for reading and sharing! You are now a part of my vision just by reading it :)
I hope it inspires you to create your own Painted Picture
Vol 2 of Aesthetics Now Magazine. Features on k-os, David Kassan, Anikiko, Stanley Street Station, Melbourne International Film Festival, Nanami Cowdroy, The Magic of Reason, Top Cult Films of the past 10 Years, Tutorial plus more. Visit Website to Download
Fashion is changing just like breathing and living. Although some things
may seem outdated or out of style, the fashion trends are prone to change.
Hollywood is not an exception to that because celebrities are the apple of
the eye. These celebrities are always looking for ways to look their best and
be updated. If you are interested in being a celebrity copycat, then you can
look up to these stars as your fashion inspiration.
The Daily Fashion is a collection of stories. It is the stories of people and their relationships to fashion. We have such varied experiences and interests. These experiences and interests manifest in unique and creative ways.
Read more about these stories of people whose journeys' add to the diverse ecosystem of fashion. Discover what we all have in common and what makes each of us unique.
I have created my Painted Picture as part of the Freedom Plan by Natalie Sisson. This is my vision on how my business and life will be by December 31st, 2017
Thank you for reading and sharing! You are now a part of my vision just by reading it :)
I hope it inspires you to create your own Painted Picture
Indian Mirror Magazine gives you India's latest news on Fashion, Bollywood, sports news and updates on Business news. Best Indian Magazine in Australia
More free content: https://www.lovelifesolved.com/
Becoming a more interesting person is a wish that many of us share but don’t know how to achieve. In this ultimate-guide type presentation, Julian lays out the process of going from average joe to true original. You can’t miss out on this one!
Are you speaking a foreign language to your target audiencePublicityresults
Drew Gerber, CEO of Wasabi Publicity, Inc.,discusses how you might be speaking to your target audience in a foreign language and you don’t even know it.
GENDER ADVENTURE is a community-based zine that aims to DECOLONIZE GENDER. This project is an initiative under Apathy is Boring RISE program, led by a group of 9 Winnipeg youth. Our aim for this zine is to provide a bold space for artists and readers to explore and communicate their gender experience.
Stan Richards School of Advertising and Public RelationsZac Bodner
What is the difference between a successful organization and a successful brand?
The Stan Richards School of Advertising and Public Relations is one of the great Ad Schools in the world. But like any brand, there is always room for improvement. The assignment: perform a case study on the SRS. After which, develop a media strategy to strengthen the SRS brand and attract prospective students.
This presentation is a summary of our findings and recommendations.
Stan Richards School of Advertising and Public Relations, UT Austin - Fall 2015.
YETI is one of the great and up and coming brands of the world. They have experienced nearly unprecedented growth and success since their beginnings in 2005. Now, they face the challenge of maintaining this momentum.
The assignment is simple: Find a new, profitable customer segment for YETI to attract. Then, make strategic recommendations (within the framework of the customer journey) by which to reach them, all while remaining true to the brand.
The following is a summary of our recommendations. McCombs School of Business, UT Austin - Fall 2016.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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1. Howdy. It’s me Zac Bodner.
Thanks for class this year, it was
fun.
Here’s my final case on RUH
Collective.
I’ll start with the findings of my
research, and continue with an
attempt at defining the concept of
“style.”
After that you will find the Brief,
Strategy and Personas. Enjoy.
2. FINDINGS (THE FOUR C’s)
Culture
● Smartphones have made us very needy, superficial, and insecure.
● Everything is measured against something or someone else.
● We are in constant search of validation and attention.
● Everything is done for show. For recognition. As in, “Do it for the ‘Gram.”
● Life, experiences, and style are all becoming less authentic and more self
absorbed because of this, and we are not evolving the way we should be
Category
● Fashion lacks innovation these days.
● Everything seems recycled from another era - Mom jeans, Almost Famous/John
Lennon sunglasses, 90’s flannel and chokers, Fedoras, Flannel, you name it
● RUH is cool because their look is unique and mysterious
Consumer
● See “what is style,” below
Competition
● Alot of “modest wear” is based on in part on IDEOLOGY
● RUH wants to be based on STYLE (according to their feedback to our questions)
3. SO, WHAT IS STYLE?
Style is a GIFT.
To ourselves, and to others.
It’s like that violin we hear playing and we don’t quite understand what it is that’s pulling
on our heart strings, but we feel it all the same.
Style is power. Power to define ourselves through choices. Power to transcend
circumstance. Maybe you’re not as handsome as that next dude. But you got it going on
in a way that he doesn’t. Because of your style.
Usually we are defined by our circumstance. Gender. Looks. Genetics. Luck. Style
gives us power that life often doesn’t.
Style is an equalizer. No rich and no poor. Just those who have it and those who don’t.
Style does not equal clothing or fashion. Clothing and fashion are byproducts of it. They
are complementary.
When we see someone with great style, we notice. We perk up. We smile. We
compliment them. We’re not even sure why.
Perhaps it’s because we feel connected to them, we see something in them that we
have, or wish we had. Perhaps we love the fact that we could all just be barbarians,
because no one knows what will happen when we die. And considering all that, this
dude in front of us has some fresh Nike Air Jordans with flowers all over them.
What a guy! What a world!!!!!
Style is a GIFT. To ourselves, and to others.
It’s time we start giving it more.
4. CREATIVE BRIEF
What is the objective of this project?
To position RUH as the progenitor of a new paradigm for understanding the concept of “Style.”
And to assist them in applying this new paradigm as the foundation for an entirely
unprecedented business model and movement in the fashion industry.
What is the message?
Style is a gift. To ourselves. And to others. Give it.
What is style anyway? Style is an ephemeral concept that we know when we see. It makes us
say, “Hey cool shoes! Great color. Wow, I like those.” It connects us to our own humanity. To
our own hopes and worldview and self-image. It inspires us.
Style connects us already, whether we realize it or not. It is a gift. RUH will be the first clothing
brand to develop a paradigm for redefining and sharing this gift.
How is the product different from its competitors?
RUH will develop a revolutionary model of buying clothes. RUH products only be purchased as
gifts. The only way to get it, is to first give it.
Who are we trying to reach? Describe the target audience.
People looking for new ways of thinking and behaving when it comes to the idea of fashion and
the concept of style. People who want to merge their understanding of this concept and their
impact on the world and people around them. People who are tired of our self-indulgent,
self-obsessed society. People looking to redefine the way people interact with each other, via
the medium of clothing.
Why do they use? Explain the consumer benefits.
Since the advent of the smartphone, it seems as if reality is fast becoming just an endless
stream of pictures and words on a screen. We are losing touch with one another, and with the
world around us due to an oversaturation of digital stimuli. People are starving to reconnect with
their own humanity, and with other people all around them. People want to rewrite rules and
come up with new ways of understanding things and each other. This will be an awesome and
innovative way to start this process, via the medium of clothing.
Where is the communication going to run? Discuss media alternatives.
Word of Mouth only. No advertisements whatsoever. True style is the antithesis of marketing.
It’s not for show. It spreads on its own, validates itself, and has real meaning. RUH will prove
this.
5. PERSONA 1:
CASSIDY COSTUME DESIGNER
(use your imagination)
Goals/Motivations
● To consume you! To roll you up and smoke you! What is you? Life. Boys. Girls.
Poems. Ice Cream. Waterfalls. Smiles. You name it, that’s you.
● To leave an exhaust trail of fiery, glittering magnificence in her wake.
● To see beauty in unexpected places. Like the City of Dallas, that place sucks!
Just kidding.
● To redistribute that same beauty in her actions, philosophy, movement, dreams,
design, etc.
Heroes
● Mae West
● Anton Chekhov
Cat’s Name
● Admiral Byrd
Favorite Sexual Position
● Cowgirl, with shades on, looking right at you.
Favorite Flower
● Peonies, for the way they drink water.
Undergraduate Thesis Title
● “Proliferation of racial stereotypes on Chappelle’s Show”
6. Biggest Fear
● Being mediocre. And not being able to even articulate what the f@ck that means.
Devices used
● Her sketchpad
Websites
● Cleverbot.com
Social Media
● The Telephone
Customer Scenario
Cassidy goes to see her friend Persephone perform in an installation at one of her
favorite venues, The Museum of Human Achievement. Persephone is naked. Cassidy is
an artist as well, and as such - has quite the affinity for the female form. She lets herself
drift off to an airy and light place as she gazes at her friend’s physique.
She can taste the salt on her tongue as she explores the skin of her friend’s naked
body. She lingers in this space between the reality and fantasy for a bit. It’s a nice to
space to be in.
After the show, Cassidy goes backstage to meet her friend. And in an instant - she feels
like she has run into a wall when she sees Persephone now fully clothed. The lord
giveth and the lord taketh away, indeed. She wished she go back in time a few minutes.
She couldn’t remember wanting another glimpse of anything as bad as she now wanted
one more peek at what she had seen a few minutes ago. Her insides burned! She just
stands there, thinking and hoping and praying and waiting and hoping.
That the taste she imagined just a few minutes before might be able to live up to the
one she might find waiting for her at the end of the night. And the moment ends. She
hugs her friend and congratulates her as she kisses her on the cheek. She can’t stop
thinking about those legs that she can’t see anymore. Those legs hiding and teasing
and waiting behind those long, black flowing pair of pants. Those pants like none
Cassidy had ever seen before.
7. PERSONA 2:
PERSEPHONE PERFORMANCE ARTIST
(use your imagination)
Goals/Motivations
● Tame wild beasts!
● Be knighted
● Forgive more
● Finish her manifesto
● Find contentment in uncertainty
Heroes
● Super Dave Osborne
● Bessie Smith
Dog’s Name
● Folks
Favorite Sexual Position
● The one where you’re tied up, helpless and loving it you little b_tch!
Favorite Flower
● The origami ones she’s always folding
Undergraduate Thesis Title
● “Reveillez vous - Une Nouvelle Fantastique”
Biggest Fear
● Cockroaches
8. Devices used
● Has been leaving her stupid phone at the house these days. Too distracting
Websites
● passive-aggressivenotes.com
Social Media
● Reddit (favorite subreddit - r/aww)
Customer Scenario
Persephone lies in her bed, lost in a velvety sea of thoughts about a few nights ago. Her
phone rings, sharply returning her to this less pleasant space. She doesn’t recognize
the number. Agitated, she answers.
“Hello.”
“Hi. This is _______ from RUH Collective. Your friend Cassidy reached out to us about
you. She’s gotten you a gift.
Is now a good time to talk? I’d love to tell you about it.”
9. STRATEGY
● RUH wants to start a movement
○ Movements are started by doing something new
○ Something people can get behind, something they see value in,
something they champion
● So what’s new with RUH?
○ The concept of style
○ Style is not something artificial, done for the ‘Gram, or carried out falsely
through the medium of fashion.
○ Style is not about a camera, or a need for validation.
○ Style is something in us, something we feel. Clothes are a small part of
that.
○ Style is a gift. The power of which can inspire us and spur us to who
knows what kind of greatness.
● What else is new?
○ The way we shop for clothes.
○ Anybody can buy themselves clothes.
○ It’s time to make fashion less self absorbed.
○ Fashion, if used properly, helps us express our style.
○ RUH will be a brand centered around sharing and inspiring, not self
indulging
● So at RUH, we give gifts.
○ You want it, you give it
○ Give style, get smiles - simple as that.
○ Try it out if you don’t believe
● No one has combined a new understanding of Fashion’s role in Style with a new
methodology for buying clothes
○ It will make people reconsider their relationship to clothing, other people
and themselves
● It will not be advertised or marketed
○ Only word of mouth
10. ○ Real style isn’t for show. Or for the ‘Gram.
○ It just is. And it spreads by itself, through the gifts we already give -
whether we know or it not
○ RUH knows it.
○ They will reflect this truth in their brand.
○ People will see this truth for themselves and join the movement.
● Starting a movement is about innovation. About redefinition. About feeling and
truth that people can get behind.
○ RUH will redefine the concept of style.
○ RUH will redefine the way in which we buy clothes.
○ RUH will challenge the method by which we market ourselves and our
products.
○ This is how you begin the process of starting a movement