This document provides details about Melissa Atkinson's proposed magazine called "Replay" for 16-24 year olds. It will focus on the film genre and provide academic information for film students. The magazine must be self-financed through sales or advertising. Melissa provides details on meeting the client brief, the target audience and socioeconomic groups, the genres and articles that will be included, mockups of the magazine layout, and financial projections showing that the magazine will be profitable.

1. REPLAY
AN ACEDEMIC FILM MAGAZINE FOR ALL 16 TO 24 YEAR OLDS
By Melissa Atkinson

2. WHO IS THE
CLIENT?
THE NORTHEN ECHO
“ You have been commissioned by the Northern Echo to produce a new magazine or
newspaper product. Your product could be in any style of genre but it must be self-financed
through sales or advertising. You must produce your magazine for a specified audience
segment within the
16 to 25 age group”
Client Limitations

3. PCC
THE PCC REGULATES CERTAIN RULES THAT JOURALISTS
MUST OBLIGE TO MAKE SURE THE PRODUCT IS SAFE TO SELL.
THE CODES I WILL BE FOLLOWING ARE;
CHILDREN
INTRUSION INTO GRIEF OR SHOCK
PRIVACY
ACCURACY
DISCRIMANATION

4. Introduction
My magazine is called REPLAY and the magazine
focuses on the Film Genre. The magazine will be
an academic magazine, supplying facts for film
student’s so they can gain extra information
about their favorite genre. I am here today to
try and convince you that my idea will be the best
for your brief.

5. How will I meet the brief?
•
I will create a magazine that will cater to my socioeconomic group.
•
I will be making a magazine that gives information about film, so
this will be the academic aspect of the magazine which fits in well
with the northern echo
•
I have chosen a genre of magazine that there is a gap in the market
for and is commercially viable.

6. GAP IN THE MARKET?
Genre research shows there is a gap in the market out there!
Some other academic magazines are;
Here are some other academic magazines;

7. GENRE
FILM
GENDER
PRODUCTION
MAGAZINE
SOCIOECONOMIC
MALE AND FEMALE
A,B,C1 AND C2
FINANCIAL
THE MAGAZINE WILL BE SOLD
FOR £1 AND WILL ALSO GAIN
PROFIT THROUGH ADVERTISING

8. SECONDARY AUDIENCE
I WILL CONSIDER THE SECONDARY AUDIENCE.
SECONDARY AUDIENCE INCLUED SIBLINGS, PARENTS AND TEACHERS.
IN ORDER TO KEEP MY SECONDARY AUDIENCE HAPPY THERE MUST BE:
NO TABOO LANGUAGE
NO NUDITY
ARTICLES MUST BE ACEDEMIC

9. HOW I CAN TAILOR TO MY
AUDIENCE
I WILL USE TRENDY AND EYE CATCHING FONTS
HAVE A RESONABLE PRICE
USE YOUNG MODELS
I WILL HAVE A BALANCED TEXT TO IMAGR RATIO
I WILL CHOOSE INTRESTING ARTICLES THAT WILL INTEREST MY AUDIENCE
I WILL LOOK AT OTHER FILM MAGAZINES TO SEE WHAT TYPE OF ARTICLE LAYOUTS THEY USE

10. GENRE
FILM

11. FRONT COVER ANALYSIS
skyline
Masthead
Main
Sell-Line
Sell-Lines
Base-Line

12. FRONT COVER ANALYSIS 2
skyline
Masthead
Main
Sell-Line
Sell-Lines

13. WHY HAVE I CHOSEN THIS GENRE?
I HAVE A PASSION
FOR FILM
TO HELP OTHER STUDENTS WITH THEIR WORK
TO SHOW STUDENTS THAT THERE CAN BE A LIFE IN FILM
THERE ARENT ANY ACEDEMIC FILM MAGAZINES OUT THERE
TO MAKE STUDENTS AS PASSINATE AS I AM

14. BRIEFING MY IDEA
FOCUS GROUP FEEDBACK
I EXPLAINED THE GENRE AND THE ARTICLES TO MY TARGET AUDIENCE
AND THIS IS THE FEEDBACK I HAVE RECEIVED;
“THIS IDEA IS GOOD BECAUSE IT WILL PUT
PEOPLE AT EASE WHEN STUDYING FOR
THEIR EXAM”
“WILL BE DIFFICULT TO CATER FOR PEOPLE IN
THE HIGHER AGE GROUP”

15. MOCK UP 1

16. MOCK UP 2

17. WHAT DID MY AUDIENCE
SAY?
MOCK UP 1
LIKE THE FACT THERE WAS 2 IMAGES ON THE OTHER
PAGE TO MAKE THE TEXT LOOK LESS
IT LOOKS MORE PROFESSIONAL
A GOOD TEXT TO IMAGE RATIO
MOCK UP 2
THE IMAGES ARE NICER BECAUSE TI ACTUALLY
SHOWS EMOTIONAL RESPONSE
TOO MUCH SPACE
NEEDS LESS TEXT SO MORE APPEALING TO READ

18. NAME
REPLAY
IT RELATES TO THE FILM GENRE
ITS DIFFERENT
ITS SHORT LENGTH SO ITS EASY TO READ
THIS IS THE FONT I WILL USE, IT IS CALLED
FRESHMAN AND GIVES OFF THE COLLEGE LOOK

19. MY AIMS
MY AIMS ARE TO CREATE AN ACADEMIC MAGAZINE THAT
WILL HELP INFORM AND TEACH MY TARGET AUDIENCE
IT WILL COVER ALL ASPECTS OF FILM, THROUGH TEACHING
AND INTERVIEWS
IT IS PERSONAL EACH WEEK TO DIFFERENT TYPES OF
THINGS IN THE ACADEMIC FILM WORLD.
• SILENT CINEMA
• EMOTIONAL REPOSNSE
• NATIONAL CINEMA

20. MY PRODUCT
•
•
•
•
•
•
•
The magazine is 16 pages
Replay as the front cover
Contents page
What’s your Emotional Response?
Welcome to Dc Comics
Growing up with Disney
I will be selling my magazine for £1 each

21. ARTICLE DETAILS
FRONT COVER
IMAGERY – FITS IN WITH FILM GENRE AND IS A POSATIVE PICTURE
ONE IMAGE WILL BE USED
LAYOUT – SIMPLE
COLOURS – WILL BE YOUTHFUL, POSITIVE, THE COLOURS WONT BE
BRIGHT.
FONTS – MASTHEAD: UPPER CASE, EYE-CATCHING AND PROFESSIONAL
CELL LINES: UPPER CASE, MODERN AND BOLD SO EASY TO READ.

22. ARTICLE DETAILS
CONTENTS PAGE
IMAGERY – ACTIVE, LIVELY AND POSITIVE
LAYOUT – ARRANGED IMAGES, BOLD AND BRIGHT
COLOURS – BRIGHT, YOUTHFUL, DIFFERENT TO COVER, POSITIVE
FONTS – TITLE; SAME AS MASTHEAD FONT
SUBHEADERS; DIFFERENT FILM GENRES
• ROMANCE
• HORROR
• ANIMATION

23. ARTICLE DETAILS
1
WHATS YOUR EMOTONAL RESPONSE?
TONE – UPBEAT, INFORMATIVE ANDF BOLD
LANGUAGE – 1ST AND 2ND PERSON, I WILL SPEAK AS A NARRATIVE.
IMAGERY – ACTIVE, FITS IN WITH ARTICLE NAME, POSITITVE
LAYOUT – 3 COLUMNS, BALANCED TEXT TO IMAGE RATIO.
COLOURS - BRIGHT COLOURS, LIVELY, YOUTHFUL, INTRIGING.
FONTS - TITLE: SCHOOL FONT, WRITTEN, STTENTION GRABBING
SUBHEADERS: TYPEWRITIER FONT
MAIN BODY: AYUTHAYA FONT.

24. ARTICLE DETAILS
2
WELCOME TO DC COMICS
LANGUAGE – 1ST, 2ND AND 3RD NARRATIVE VOICE, INTERIVIEW STYLE.
IMAGERY – TELLS A STORY, NOT AS YOUTHFUL, GROW-UP, SHOWS
SOMETHING STUDENTS WILL WANT TO BE.
LAYOUT – TWO COLUMNS, MORE FORMAL AND IN A STRUCTURE.
COLOURS – SMALLER RANGE OF COLOURS, MORE SERIOUS LOOKING,
EMOTIONAL CONNOTATIONS.
FONTS – FORMALILTY, TALL AND THIN FOR TITLE.

25. ARTICLE DETAILS
3
GROWING UP WITH DISNEY
TONE - ENTHUSIASTIC, FUN AND HAPPY
LANGUAGE – 1ST AND 2ND NARRACTIVE VOICE, EMOTIVE, FUN
IMAGERY – SHOWS LITTLE GIRL GROWING UP TO TEENAGER,
DISNEY RELATED
LAYOUT – UN-EVEN COLUMNS, IN GRIDS ALL OVER THE DPS.
COLOURS – BRIGHT, MORE THAN 3 COLOURS, YOUTHFUL
FONTS – THE DISNEY FONT FOR THE TITLE
SUBHEADERS: LIVELY, CHILDISH FONTS.
MAINBODY: NORMAL FONT FOR WRITING BUT
FOR BREAKOUT BOXES, CHILDISH FONT.

26. PRINTING COSTS

27. TOTAL SPENT
ADVERTISING
BACK COVER - £750
INSIDE FRONT - £600
INSIDE BACK - £550
FULLY PAGE X3 - £500
=
£3400
EQUIPTMENT NEEDS – 19 HOURS IN TOTAL
COST = £1970
EDITORIAL PERSONNEL – 53 HOURS IN TOTAL
COST - £3300

28. TOTAL PROFIT
£2512

29. THE FIGURES SHOW THAT REPLAY
IS IN PROFIT!

30. THANKYOU FOR LISTENING TO MY PITCH
ANY QUESTIONS?