The document provides details on the development of a dance magazine called "Dynamic" created by Elizabeth Davis to meet the requirements of a brief from the northern echo newspaper. It outlines the target demographics as 16-25 year olds and explains the genre and style choices. Mockups and articles are presented addressing topics like dance steps, interviews, and health. Feedback from focus groups is positive on the layouts and content being bright, youthful and appropriate for the target audience. Budgets are outlined for costs of printing, personnel, equipment and estimated advertising income to show an expected net profit.
This document contains a mock magazine layout with various pages including a masthead, front cover, contents page, and double page article spread. The masthead introduces the magazine name "PULSE" and motto. The front cover features an image and headline to grab attention. The contents page lists the stories and gives an overview of what to expect each month to appeal to a young audience. The double page spread focuses on an artist interview to introduce a new musician through images, a brief bio, and Q&A section using an informal tone.
Billboard magazine analyzes Beyoncé's latest album and concert. The front cover features a close-up photo of Beyoncé looking at the camera to grab readers' attention. Inside, a double-page spread contains black and white photos of Beyoncé in different poses and outfits with a quote from her interview. The target audience is teens aged 16 to young adults aged 26 interested in various music genres, as the magazine provides chart updates across rock, pop, R&B and more in a mature layout.
Video entry into the Hult Prize 2013 - This presentation highlights a plausible solution to the current global food crisis and proposes an innovative process of implementing this social enterprise idea.
Howard Rose was born and raised in St. Elizabeth Parish, Jamaica. He attended Black River High School from 2003-2008 where he developed a passion for education. After graduating with nine CXC subjects and certifications in electrical, he was accepted to Bethlehem Teachers College, The Mico University College, and Caribbean Maritime Institute. In 2009, he enrolled at The Mico University College based on advice from a lecturer. The Mico has taught him not only to be a teacher but also a manager. His aim is to give service to Jamaica by helping to develop children and mentor them in and out of the classroom.
This document contains a mock magazine layout with various pages including a masthead, front cover, contents page, and double page article spread. The masthead introduces the magazine name "PULSE" and motto. The front cover features an image and headline to grab attention. The contents page lists the stories and gives an overview of what to expect each month to appeal to a young audience. The double page spread focuses on an artist interview to introduce a new musician through images, a brief bio, and Q&A section using an informal tone.
Billboard magazine analyzes Beyoncé's latest album and concert. The front cover features a close-up photo of Beyoncé looking at the camera to grab readers' attention. Inside, a double-page spread contains black and white photos of Beyoncé in different poses and outfits with a quote from her interview. The target audience is teens aged 16 to young adults aged 26 interested in various music genres, as the magazine provides chart updates across rock, pop, R&B and more in a mature layout.
Video entry into the Hult Prize 2013 - This presentation highlights a plausible solution to the current global food crisis and proposes an innovative process of implementing this social enterprise idea.
Howard Rose was born and raised in St. Elizabeth Parish, Jamaica. He attended Black River High School from 2003-2008 where he developed a passion for education. After graduating with nine CXC subjects and certifications in electrical, he was accepted to Bethlehem Teachers College, The Mico University College, and Caribbean Maritime Institute. In 2009, he enrolled at The Mico University College based on advice from a lecturer. The Mico has taught him not only to be a teacher but also a manager. His aim is to give service to Jamaica by helping to develop children and mentor them in and out of the classroom.
Fold a square sheet of paper in half to create a crease, then unfold it and repeat on the other side to make matching creases. Fold the paper in half again, then fold each side inward matching the points to form a shape, before folding sections downward and inward to create the body and claws of a crab. Turn it over and draw eyes to complete an origami crab.
This document provides guidance for visual intelligence activities for students. It includes two proposed activities: 1) a map directions activity done in pairs where students take turns giving and following directions to locations on a map, focusing on language for directions. 2) A pictogram solving activity done in small groups within a time limit where students decode words from pictograms using numbers and punctuation that alter the letters. The document provides guidelines for conducting both activities and focuses them on developing reading, writing, speaking, and linguistic skills.
The document discusses the importance of integrating 21st century technology into education in Jamaica. It notes that 21st century learning combines skills and content, engaging students through collaboration and problem-solving using technologies like computers and smartphones. Integrating these technologies can benefit students by making lessons more interactive, promoting collaboration, and preparing youth for the working world. The document concludes that incorporating 21st century technologies into Jamaican classrooms in a research-driven way will positively impact student outcomes and better prepare citizens for the future.
Antiphospholipid syndrome (APS) is characterized by recurrent venous or arterial thrombosis and/or fetal loss. It is associated with persistently elevated levels of antibodies against phospholipids or plasma proteins. Pathophysiology may involve defects in apoptosis, phospholipid-protein complex formation, and complement activation. Clinically, APS can affect many organ systems and cause thrombosis. It occurs more commonly in young to middle-aged adults but can manifest at any age. Pregnancy morbidity includes multiple miscarriages or preterm births. Diagnosis requires positive laboratory tests on two occasions at least 12 weeks apart. Treatment involves anticoagulation and management of thrombosis.
Dokumen tersebut menjelaskan perangkat keras yang digunakan untuk mengakses internet dan intranet, termasuk modem, kartu jaringan, switch hub, server, wifi card, wireless access point, serta USB dan PCMCIA modem untuk koneksi seluler.
Meilleures pratiques pour optimiser la performance sur les Reseaux Sociaux en...RevSquare
1. Stratégie médias sociaux et objectifs d'affaires
2. Personas + choix des plateformes
3. Stratégie d'acquisition de fans
4. Funnel de conversion + impact UI/UX
5. Stratégie de contenu et calendrier éditorial
6. Production & publication du contenu
7. Gestion de l'audience
8. Promotion de vos réseaux sociaux
9. Mesure de la performance
The document discusses dimensions and techniques for effectively teaching literature at different educational levels, highlighting key elements like message, cultural features, characterization, aesthetic techniques, and language use. It also suggests using multimedia and innovative assessment methods to modernize literature education and make it more engaging for learners.
This document outlines a business plan for a new women's lifestyle magazine called CHIC Magazine targeted at women ages 16-25. The plan includes details on the magazine's content, design, distribution, costs, and projected profits. Market research was conducted on similar magazines and a focus group provided feedback on mock-ups. The budget accounts for personnel, printing, equipment, advertising, and sales to project a net profit. In summary, the document proposes launching a self-financed magazine that fills a gap in the market for an inspirational lifestyle publication for young women.
You have been commissioned to create a new magazine for the Northern Echo targeted at 16-25 year olds. The magazine must be self-financing through sales and advertising. You propose creating a dance magazine called "Dance Jargon" aimed at female ABC1 16-25 year olds interested in dancing. It will contain articles on dance tips, nutrition, and profiles. You provide details on designs, costs, and plan to earn income through a cover price of £2 and advertisements. Market research shows the magazine concept is viable. The net predicted income is £2,974.51.
The document proposes a new magazine called "Oracle" aimed at a target audience of 16-24 year old females in northeast England. It would be a local entertainment magazine featuring a variety of content including film, fashion, music, art and literature. The magazine would have an artistic and indie style with vibrant colors, youthful models, and a mix of drawings and photographs. It would provide ideas for local entertainment and things to do on a low budget. The creator believes the magazine could be commercially viable through advertising revenue and modest cover price while remaining affordable for its target readership.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on. Images, hair, makeup, and storylines portraying issues like teenage pregnancy and drugs/alcohol make the characters and situations relatable. Setting the soap in the fictional town of Bamford gives it regional representation that audiences can relate to similarly to other well-known soaps.
The combination of the main Bamford soap and its ancillary texts like the magazine and billboard poster are effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on, as well as relatable storylines about social themes like teenage pregnancy and drugs. Images used in both the magazine and poster correlate to provide recognition across materials. Representations of things like youth fashion, music, and a regional town setting of Bamford also help the audience relate to the characters and stories.
The document summarizes the progression of skills and knowledge gained by the author in creating a music magazine media project from start to finish. It describes using basic tools initially like pencil and paper before learning software like Photoshop, how to customize layers and attributes, manipulate shapes and text, and produce the magazine. The author reflects on significantly broadening their understanding of media production techniques and capabilities through research, teaching, and hands-on work. They feel confident they acquired useful abilities and look forward to applying these skills to future media projects.
The document analyzes the front cover of the September 2009 edition of NME Magazine featuring Dizzee Rascal. It examines the layout and design elements used including the masthead, cover lines, main image positioned in the left third following the rule of thirds, barcode and date. It then discusses the target audience of NME as being men aged 17-30 from middle to working class interested in indie and rock music. Methods to attract this audience described are the use of vibrant colors, an upbeat pose, and impactful text design. The document also provides background details on NME such as its founding, typical content, changes over time, and target readership.
The document analyzes the front cover of the September 2009 edition of NME Magazine featuring Dizzee Rascal. It identifies the key elements of the cover including the masthead, sell lines, main cover image positioned in the left third using rule of thirds composition, barcode, date and issue. It also discusses the target audience as males aged 17-30 from middle/working class interested in indie and rock music. Methods to attract this audience included vibrant colors, an upbeat pose and pull quote from the artist. A second document provides background details on NME Magazine such as its founding, typical content, changes over time and target audience.
The document outlines a proposal for a new film magazine aimed at 16-18 year olds. Some key points:
- The magazine will be called "Focus" and target the 16-18 demographic, particularly those interested in film studies.
- It will have a monthly publication schedule and premium price of £4.50 to achieve a glossy, professional format.
- Revenue will come from advertising and magazine sales, with an estimated profit of over £15,000.
- Various article topics and styles are proposed to engage the target audience and keep the content balanced.
Fold a square sheet of paper in half to create a crease, then unfold it and repeat on the other side to make matching creases. Fold the paper in half again, then fold each side inward matching the points to form a shape, before folding sections downward and inward to create the body and claws of a crab. Turn it over and draw eyes to complete an origami crab.
This document provides guidance for visual intelligence activities for students. It includes two proposed activities: 1) a map directions activity done in pairs where students take turns giving and following directions to locations on a map, focusing on language for directions. 2) A pictogram solving activity done in small groups within a time limit where students decode words from pictograms using numbers and punctuation that alter the letters. The document provides guidelines for conducting both activities and focuses them on developing reading, writing, speaking, and linguistic skills.
The document discusses the importance of integrating 21st century technology into education in Jamaica. It notes that 21st century learning combines skills and content, engaging students through collaboration and problem-solving using technologies like computers and smartphones. Integrating these technologies can benefit students by making lessons more interactive, promoting collaboration, and preparing youth for the working world. The document concludes that incorporating 21st century technologies into Jamaican classrooms in a research-driven way will positively impact student outcomes and better prepare citizens for the future.
Antiphospholipid syndrome (APS) is characterized by recurrent venous or arterial thrombosis and/or fetal loss. It is associated with persistently elevated levels of antibodies against phospholipids or plasma proteins. Pathophysiology may involve defects in apoptosis, phospholipid-protein complex formation, and complement activation. Clinically, APS can affect many organ systems and cause thrombosis. It occurs more commonly in young to middle-aged adults but can manifest at any age. Pregnancy morbidity includes multiple miscarriages or preterm births. Diagnosis requires positive laboratory tests on two occasions at least 12 weeks apart. Treatment involves anticoagulation and management of thrombosis.
Dokumen tersebut menjelaskan perangkat keras yang digunakan untuk mengakses internet dan intranet, termasuk modem, kartu jaringan, switch hub, server, wifi card, wireless access point, serta USB dan PCMCIA modem untuk koneksi seluler.
Meilleures pratiques pour optimiser la performance sur les Reseaux Sociaux en...RevSquare
1. Stratégie médias sociaux et objectifs d'affaires
2. Personas + choix des plateformes
3. Stratégie d'acquisition de fans
4. Funnel de conversion + impact UI/UX
5. Stratégie de contenu et calendrier éditorial
6. Production & publication du contenu
7. Gestion de l'audience
8. Promotion de vos réseaux sociaux
9. Mesure de la performance
The document discusses dimensions and techniques for effectively teaching literature at different educational levels, highlighting key elements like message, cultural features, characterization, aesthetic techniques, and language use. It also suggests using multimedia and innovative assessment methods to modernize literature education and make it more engaging for learners.
This document outlines a business plan for a new women's lifestyle magazine called CHIC Magazine targeted at women ages 16-25. The plan includes details on the magazine's content, design, distribution, costs, and projected profits. Market research was conducted on similar magazines and a focus group provided feedback on mock-ups. The budget accounts for personnel, printing, equipment, advertising, and sales to project a net profit. In summary, the document proposes launching a self-financed magazine that fills a gap in the market for an inspirational lifestyle publication for young women.
You have been commissioned to create a new magazine for the Northern Echo targeted at 16-25 year olds. The magazine must be self-financing through sales and advertising. You propose creating a dance magazine called "Dance Jargon" aimed at female ABC1 16-25 year olds interested in dancing. It will contain articles on dance tips, nutrition, and profiles. You provide details on designs, costs, and plan to earn income through a cover price of £2 and advertisements. Market research shows the magazine concept is viable. The net predicted income is £2,974.51.
The document proposes a new magazine called "Oracle" aimed at a target audience of 16-24 year old females in northeast England. It would be a local entertainment magazine featuring a variety of content including film, fashion, music, art and literature. The magazine would have an artistic and indie style with vibrant colors, youthful models, and a mix of drawings and photographs. It would provide ideas for local entertainment and things to do on a low budget. The creator believes the magazine could be commercially viable through advertising revenue and modest cover price while remaining affordable for its target readership.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on. Images, hair, makeup, and storylines portraying issues like teenage pregnancy and drugs/alcohol make the characters and situations relatable. Setting the soap in the fictional town of Bamford gives it regional representation that audiences can relate to similarly to other well-known soaps.
The combination of the main Bamford soap and its ancillary texts like the magazine and billboard poster are effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on, as well as relatable storylines about social themes like teenage pregnancy and drugs. Images used in both the magazine and poster correlate to provide recognition across materials. Representations of things like youth fashion, music, and a regional town setting of Bamford also help the audience relate to the characters and stories.
The document summarizes the progression of skills and knowledge gained by the author in creating a music magazine media project from start to finish. It describes using basic tools initially like pencil and paper before learning software like Photoshop, how to customize layers and attributes, manipulate shapes and text, and produce the magazine. The author reflects on significantly broadening their understanding of media production techniques and capabilities through research, teaching, and hands-on work. They feel confident they acquired useful abilities and look forward to applying these skills to future media projects.
The document analyzes the front cover of the September 2009 edition of NME Magazine featuring Dizzee Rascal. It examines the layout and design elements used including the masthead, cover lines, main image positioned in the left third following the rule of thirds, barcode and date. It then discusses the target audience of NME as being men aged 17-30 from middle to working class interested in indie and rock music. Methods to attract this audience described are the use of vibrant colors, an upbeat pose, and impactful text design. The document also provides background details on NME such as its founding, typical content, changes over time, and target readership.
The document analyzes the front cover of the September 2009 edition of NME Magazine featuring Dizzee Rascal. It identifies the key elements of the cover including the masthead, sell lines, main cover image positioned in the left third using rule of thirds composition, barcode, date and issue. It also discusses the target audience as males aged 17-30 from middle/working class interested in indie and rock music. Methods to attract this audience included vibrant colors, an upbeat pose and pull quote from the artist. A second document provides background details on NME Magazine such as its founding, typical content, changes over time and target audience.
The document outlines a proposal for a new film magazine aimed at 16-18 year olds. Some key points:
- The magazine will be called "Focus" and target the 16-18 demographic, particularly those interested in film studies.
- It will have a monthly publication schedule and premium price of £4.50 to achieve a glossy, professional format.
- Revenue will come from advertising and magazine sales, with an estimated profit of over £15,000.
- Various article topics and styles are proposed to engage the target audience and keep the content balanced.
- The document describes a media product, a magazine called FME, focused on folk music.
- Key details of the magazine are described, including the title, colorful design inspired by research, and use of props like ukuleles with models dressed in simple folk costumes.
- Formats and conventions from researched magazines are used, like an intriguing cover image, tagline, and column-formatted double page spread for readability and visual appeal.
The document provides details about the design and content of a music magazine prototype. It discusses conventions used on the front cover such as colors, font sizes and layout. The target audience is described as 16-24 year olds who enjoy hip hop and R&B music. Both males and females are targeted. Technologies used to create the magazine included Photoshop, cameras, and research online. The progression of skills in using these technologies to design the magazine from initial sketches to the final prototype is also summarized.
The document provides a detailed analysis of the design elements of the magazine NME, including its cover, masthead, images, and layout. It analyzes how these visual components target their intended audience and convey the magazine's brand. The consistent use of red, black, and white along with a serif font give the magazine uniformity and establish it as a reputable publication for its target demographic of music enthusiasts ages 24-34.
The document summarizes the target audience for a Pop/R&B magazine based on feedback from a focus group. It describes the audience as generally being ages 16-24, from working class backgrounds, and of Afro-Caribbean or Caucasian ethnicity. They listen to Pop/R&B music everyday and want magazine content focusing on current artists, interviews, news, concert information, and fashion trends. The document then discusses design elements for the magazine, including using bright colors on the cover, informal language, multiple images on pages, and a balanced mix of images and concise text in articles.
The document describes the development of a house music magazine from the preliminary task to the full product. It discusses improvements made such as adding effects to images, more creative decisions with photos, and costume/prop planning. Feedback indicated the product suits its target audience though could be more creative. Strengths include its colorful, clear layout while weaknesses include a generic contents page and room for more creativity. Overall the producer gives the product an 8/10.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Visual elements like fonts, colors, and logos from the E4 channel are used to maintain brand identity across the materials. Imagery of teenagers in casual clothes and realistic storylines about social issues help the audience relate to the characters. Consistent use of the town name "Bamford" provides a regional setting that audiences can associate with like they do for other British soaps.
- The masthead is in lowercase format which stands out from other magazines despite being recognizable.
- The artist image takes up most of the cover, making it very prominent and the main attraction to catch viewers' eyes.
- Subtitles are in bold, contrasting colors that stand out on the background to attract readers' attention with intrigue through hermeneutic codes.
The document outlines a proposal for a new dance magazine called "Centre Stage" targeted at the 16-25 age group. The proposal discusses meeting the brief of being self-financed through advertising and sales. It describes the magazine targeting ABC1 16-20 year olds and focusing on a variety of dance styles. Mockups of sample pages show vibrant layouts with imagery and articles on dance topics. Cost projections estimate over £45,000 in total income and around £18,000 in net profit per issue from a print run of 10,000 copies and one-third of space sold to advertisers.
The document provides information for a performing arts magazine being created for a 16-18 age group audience. Key details include:
- The magazine will cover multiple performing arts (dance, drama, music) rather than focusing on just one, to make it more varied.
- Target demographics and budget were considered to meet the brief of the Northern Echo commission.
- Revenue will come from sales and advertising, with a cover price of £2.50 and estimated sales of 2,500 copies.
- Content and design elements were researched and two mockups were created and feedback gathered to refine the magazine concept.
Natasha Dorey's music magazine follows conventions of the genre like a bold title and rebellious images, but also challenges conventions by doing a special issue. It targets anti-authority rebels aged 14-19 with colloquial language and images of an attractive young model. Stores like Tesco would distribute it due to its niche audience. The magazine uses eye-catching colors, photos, and minimal text to appeal to its target demographic. Creating the magazine required learning software like Photoshop and using diverse photos and fonts to improve engagement over her preliminary work.
The target audience for the magazine is males aged 16-23 who enjoy hip hop music. The magazine aims to attract experiential audiences who enjoy living spontaneously as well as striving audiences who want success. The magazine design utilizes bright primary colors, prominent artist names on the cover, and images that represent hip hop culture and status symbols to appeal to and address this audience.
2. *MY BRIEF
You have been commissioned by the northern
echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also product your
magazine for a specified audience segment
within the 16-25 age group.
3. *HOW I INTEND TO MEET
THIS BRIEF
In order to meet the brief that I have
been set I have done the following
- Created a magazine that is suitable
for the ABC1 audience that the
Northern Echo have
- Created a magazine which is of the
high quality that Northern Echo
readers expect, by employing highly
qualified journalists and staff.
- Created a magazine of the genre
‘dance’ which a topic for young people
in the 16-25 age group
- Chosen a genre of magazine that
there is a gap in the market for, and
is commercially viable.
-Made a magazine that is self financed
through sales and advertising.
4. *WHY DANCE?
- I have danced all my life so I
have good knowledge on the topic.
- I am passionate about dance so I
enjoy writing about it and this
will come across in my articles.
- I know what it’s like to have a
lack of information on the things
you need to know for dancing so I
know that there is a gap in the
market for a magazine that provides
this information.
- I read dance magazines so I have
a good idea how to write
articles/style articles, I also
know what they are missing.
- Current dance magazines aren’t
personal and interactive like mine.
- I have the same needs and
interests as my target audience.
5. *AUDIENCE PROFILE
- A mixture of the
tribes Townies and
Trendies
-Age 16-25
-Mixed Gender
-ABC1 socioeconomic
status
- Educational Status –
high school diploma to
college graduate.
- Not the
stereotypical C2/D
socioeconomic status.
- Usually on a low
income if employed
- Buying Behaviours –
magazines priced
between £1 and £5.
6. *THINGS TO CONSIDER…
SECONDARY AUDIENCE
- SecondaryAudience includes parents, siblings, and most
importantly dance teachers
- In order to keep the secondary audience happy there must be….
- No taboo language
- No nudity
- No inappropriate content
- Articles respected by dance teachers
7. *HOW I CAN TAILOR TO
MY AUDIENCE Have a
balanced
Use Use lively text to
stylistics but casual image ratio
that are fun tone
and youthful
Use Choose
limited interesting,
language practical
Have a content
reasonable
price
Copy techniques
Use trendy,
from magazines
eye-
that are
Use catching
popular with my
young fonts
audience
models
8. *THINGS TO CONSIDER…
CONSTRAINTS – THE PRESS COMPLAINTS COMISSION
The PCC regulates certain rules that journalist must
oblige by to protect the welfare of others. This
concerns subjects like accuracy, harassment,
children, clandestine devices, and discrimination. To
ensure I don’t break any of the codes set by the PCC
I have made 5 golden rules…
9. *THINGS TO CONSIDER…
1 - I will seek the consent of parent/guardian if
photographing children to protect against intrusion into
2
their lives
- I will seek the permission of the person holding
copyrights over any information I gather to use so not to
3
go against copyright laws
- I will record all interviews auditorily to ensure
accuracy
4 - I will take all pictures myself and not attempt to obtain
pictures of the internet or other sources so not to risk
5
going against copyright laws
- I will show all material I collect and intend to publish
concerning an individual to them so I can check they are
happy with it before it is published
10. *BRIEFING MY IDEA – FOCUS
GROUP FEEDBACK
After Briefing my idea, by explaining the genre, target audience
age and tribe, article ideas, this is some of the feedback I
received….
The idea is unique and different, and offers
things that other magazines don’t offer.
The idea could have more reference to males
May be difficult to use primary research
12. *GENRE RESEARCH (CONTINUED)
Young
Adult
models
Step by step - Informative
how to articles
articles - Interviews
Positive, with
happy
professionals
expressio
- News in the
ns and
body dance
language industry
- Health and
Body
- Costumes
Bright,
lively - Hairstyles
colours - Dance Steps
Fun,
perky - How this
language affected my
Active, articles
in-motion
images
Stylish,
upper case - Active layouts
sans serif - Mixture of candid and
Ideal studio photography.
font
imagery
13. *GENRE RESEARCH (CONTINUED)
Youthful, Lots of
attractive lengthy
but subtle text
colours
Wide range
of quirky
fonts Sections of
text
highlighted
or underlined
Messy,
Different collage
shapes look
14. *NAME
DYNAMIC
Good length – other titles with 7 letters
include company and glamour
Enforces style of
magazine cover
Easily relatable to
the genre
Not too obvious
Different
15. *MY AIMS
DYNAMIC
- AN INSPIRATIONAL MAGAZINE FOR BUDDING
YOUNG DANCERS
- COVERS ALL ASPECTS OF DANCE
- IS PERSONAL TO THEM AND THEIR NEEDS
- INDEPTH, AND TARGETS BRIGHT,
INDEPENDENT DANCERS
16. *CONTENTS
FEATURES
- Eat yourself Fit
- A Day In the life of
a Dance College student
- Thinking outside the
box
- 7 styles of dance you
never considered
- Stand Out on Stage
- Hair SOS
REGULARS
- Dancer of the Month
- Dance News
- Dance Video of the
Month
17. *FONTS
Masthead font
OPTIMUS PRINCEPS
Sell Line Font
FUNDAMENTAL BRIGADE
Fundamental brigade
Headline Fonts Levi ReBrushed Brain flower
Subheader Fonts COURIER NEW Nouvelle Vague
Main Body Font GeosansLight
*COLOURS
18. *MOCK-UPS
1st Focus group
– 3 college
students
- Aged 17/18
- Trendie tribe
- A/B status 2nd Focus group
-3 dancers
- Aged 16/17
- Townie tribe
- BC1 status
- 1 boy and 1 of
secondary audience
21. *POSITIVE RESPONSE
- Bright attractive colours
- Eye catching fonts
- Clear layout overall
- Digestible broken up text
- Explosive arrangement
attracts attention
- Appropriate for TA (tone
& style)
- Good use of imagery
- Professional appearance
- Interesting content
- Interactive
*NEGATIVE RESPONSE
- Weird arrangement of text
in places
- Could include models
- Highlighting colours can
make text unreadable
- Long sentences
- Confusing wording
- Lack of explanation
- Childish tone
22. *POSITIVE RESPONSE
- Modern, attractive
title
- Professional
Appearance
- Clear layout
- Easy to understand
*NEGATIVE RESPONSE
- Clash of font styles
- Subtitles are more
bold than header
- Stylistics are less
suited to TA
- Boring arrangement
- Inappropriate tone
- Not as interactive
- Not as related to the
genre
24. *ARTICLE DETAILS
CONTENTS
Imagery – ideal, active, animated, positive
Layout – Simple, explosive arrangement of images
Colours – pastel colours, bright, youthful,
positive, subtle, same as cover
Fonts – Title: Masthead font
Sub headers: Typewriter, uppercase
Main Body: sans serif, simple, easy to read
25. *ARTICLE DETAILS
EAT YOURSELF FIT
Tone – upbeat, punchy, enthusiastic, informative,
comical
Language – 2nd and 3rd narrative voice, some emotive
language, shock intro
Imagery – ideal, active, animated, positive
Layout – explosive, broken up, 2 columns, balanced
text to image ratio
Colours – pastel colours, bright, youthful,
positive, subtle, linked to various food
Fonts – Title: brush, youthful, attention grabbing
Sub headers: Typewriter, uppercase
Main Body: sans serif, simple, easy to read
26. *ARTICLE DETAILS
THINKING OUTSIDE THE BOX
Tone – serious, enthusiastic, informative
Language – 1st 2nd and 3rd narrative voice, emotive
language in interview, shock intro
Imagery – active, dynamic, emotional, window to the
future self, tells a story, tilt shows student as
inexperienced
Layout – two columns, more formal and structural due
to more serious tone, wrapped images.
Colours – More subtle, smaller range, more serious
looking, use of blue for emotional connotations, also
for male connotations
Fonts – Smaller range for formality
Title: tall, thin, uppercase, serious, quirky
Sub headers: retro, thick, serif, fashionable and chic
Main Body: simple, sans serif, easy to read.
27. *ARTICLE DETAILS
7 STYLES OF DANCE YOU NEVER
CONSIDERED
Tone – enthusiastic, informative, perky
Language – 2nd and 3rd narrative voice, slightly
emotive,
Imagery – window to the future self, active
Layout – distorted grid, straight, in uneven columns
Colours – varied, some subtle, some bright, youthful
Fonts – varied, title: modern, unusual, sans serif,
tall, thin, uppercase
Sub headers: mixture of typewriter
font and thick, serif, old-fashioned,
retro font
Main Body: mixture of typewriter font,
and sans serif simple font
28. *QUESTIONAIRE RESULTS
- 9/10 read magazines with paper which is in between
high gloss, expensive paper and thin, cheap paper
- 1/2 say low quality paper would not put them off
- 1/2 say they would still consider reading the
magazine if the content was good
- 70% said the most they would pay for a 60 page
magazine is £2
- 20% said they would pay up to £3
29. *THE MID RANGE
MAGAZINE STRATEGY
Competitive Cost between
£1 and £3
Often have 60-120
cover mounts pages long
Use a mixture of Lean towards
high quality balanced
paper and more advertising to
expensive content ratio
laminate covers (30%-50%)
30. *CONCLUSIONS
- 60 page magazine
- Paper size – 165mm x 200mm (roughly A5)
- Type - gloss
- Weight – pages: 150 GSM coated
cover: 170 GSM coated
- Price - £2
- 40% adverts
- Distribute 10,000 copies
DISTRIBUTER - COMAG
- Runs many well known titles
- Specializes in mid range
- Run ‘Dance’ magazine and ‘Dance Spirit’ magazine – of
the same niche genre but high quality
34. *EQUIPMENT COSTS
Equipments Hourly hire rate
Studio space rental £100
Flash lighting studio kit £90
Camera £40
Additional Lens Hire £20
QE indemnity insurance £16
Travel £46 (for return journey)
Props £75
35. *EQUIPMENT EXPENDITURE
Studio space rental
(12 hours)
£46 £75
Flash Lighting studio
£40 £496 kit (12 hours)
£1,200
Camera (31 hours)
£1,240
Additional Lens Hire
£1,080 (2 hours)
QE indemnity insurance
(31 hours)
Travel
Total
Expenditure Props (12 hours)
£4,177.00
37. *ADVERTISING RATES
Advert Type Cost
Back Cover £1,250
Inside Front £1,100
Inside Back £1,000
Double page spread £1,750
Full page £900
Half page £475
Quarter page £238
Eighth page £150 Prices estimated
from cost of adverts
in the Crack
magazine and halved
due to smaller
readership
38. *ADVERTISING SALES 1 Back Cover
1 Inside Back
£952 £600 £1,250 £1,000
£475
2 Double Page
Spreads
£3,500 12 Full Pages
1 Half Page
£10,800
4 Quarter Pages
4 Eighth Pages
I created a bible to help determine Total Income
whether the amount of adverts was £18,577
suitable and where they would go
39. *PREDICTED SALES INCOME
Cover Price Predicted Sales
Predicted Sales
£2 x 7000
= £14,000
50% taken off by
…
(Advertising Income)
wholesaler and
distributor (25%
+£18,577
each)