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The document discusses replicating a real estate company's offline success through digital marketing. It explains why digital marketing is important due to extensive online research by buyers and the fundamental shift to recommendations over traditional advertising. The company has seen success through its digital marketing campaigns, generating over 10,000 enquiries and 1,100 walk-ins to sites, representing 20% of total bookings. The document advocates for a mobile-first and content-focused "fusion marketing" strategy to create a sales environment rather than overt selling.
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The document discusses advanced online marketing strategies for small businesses. It defines marketing and outlines key business objectives like speed to revenue, profits, and cash flow. It then covers important online marketing platforms like websites, email, banners, search engine optimization, and social media. It emphasizes the importance of quality content, credibility, focusing on the customer experience, and optimizing conversion metrics. Specific tactics are provided for each platform, and metrics for measuring online marketing success are presented.
6. понимание ценности всех этапов на пути к покупке сандра камачо (sandra cam...
The document discusses valuing the full customer journey across channels by moving beyond last-click attribution. It recommends using technology to measure engagement across online and offline channels, assigning credit to valuable touchpoints across the customer funnel, and relying on data-driven attribution models to learn from data and validate hypotheses through experiments. The goal is to understand the customer better by focusing on acquisition, loyalty, and insights into their full journey.
Понимание ценности всех этапов на пути к покупке Сандра Камачо (Sandra Camacho)
The document discusses valuing the full customer journey across channels by moving beyond last-click attribution. It recommends using technology to measure engagement across online and offline channels, assigning credit to valuable touchpoints throughout the customer funnel, and relying on data-driven attribution models to understand influence. Marketers are encouraged to validate hypotheses through experiments, focus on acquiring and retaining valuable customers, and iterate based on incremental insights into the full customer journey.
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Presentation1
- 1. REPLICATING OUR OFFLINE SUCCESS IN ONLINE SPACE
- 2. © Copyright The Wadhwa Group thewadhwagroup.com THE WADHWA GROUP 100 + Landmarks 8500 + Happy Families 15 mn Sq Ft Developed Conceived with inspiration. Planned with passion. Finished with perfection. 10 mn Sq Ft Under Development
- 4. © Copyright The Wadhwa Group thewadhwagroup.com WHY DIGITAL MARKETING EXTENSIVE ONLINE RESEARCH By buyers at the beginning of real estate buying journey FUNDAMENTAL SHIFT IN POWERS Works on peer recommendations QUICK INFORMATION FLOW Possibility to select, target & nurture TG Consumer is always online using Social Media & Web Searches COST EFFECTIVE
- 6. • WEBSITES • SOCIAL MEDIA PAGE CREATION • DIGITAL ADS • EMAIL MARKETING • SEO • CONTENT MARKETING • COMMENT MARKETING • SOCIAL MEDIA ADS • ENGAGEMENT CAMPAIGNS • MICROSITES • MICRO-TARGETING • CAMPAIGN TRACKING • CAMPAIGN OPTIMIZATION • AUGMENTED REALTY • VIRAL CAMPAIGNS • MOBILE APP 10% 90%
- 8. © Copyright The Wadhwa Group thewadhwagroup.com OUR PERFORMANCE (3 Quarters) Partnered with Realty Redefined, real estate focused agency for better strategies and experienced decisions NRI campaigns executed across USA, UAE, UK & Singapore Tactics used: Google Search & Display campaigns Extensive use of remarketing, In market, GSP etc Use of media buying from leading publishers like TOI, Money control etc Standardize micro-sites to generate more top of mind recall Real time campaign optimization
- 9. © Copyright The Wadhwa Group thewadhwagroup.com OUR PERFORMANCE (3 Quarters) 10,000 + Enquiries 1,100 + Walk Ins at sites 20 % of total Booking 15 + Campaigns (NRI + Local)
- 10. my view
- 11. CREATE SALES ENVIRONMENT NOT FOR SELLING © Copyright The Wadhwa Group thewadhwagroup.com MY VIEW FUSION MARKETING
- 12. CONTENT IS KING © Copyright The Wadhwa Group thewadhwagroup.com MY VIEW MOBILE FIRST
- 13. thank y