Jay is a 19-year-old student studying music at the University of Manchester. He loves indie rock bands like Kasabian and The Courteeners and attends their concerts frequently. Jay uses Spotify to discover new music genres and bands and finds out about festivals through it. He is an avid social media user, sharing music finds on Twitter and following artists. Jay reads Music4you magazine monthly to discover new music recommendations and concert information that fits within his student budget. Music is a huge passion for Jay and inspires him daily.

1. Who would be
the audience for
your media
product?

2. Your typical Music4you reader.
Jay is a 19 year old student currently studying music at Manchester university. He loves the
independence university has given to him and adores the freedom he has in Manchester. Jay is a
very skilled guitar player and is inspired to learn to play the drums but struggles to find the time
with this hectic life style of attending gigs and finding time to study.
Jays favourite bands are Kasabian and The Courteeners, he attends every concert they play in
Manchester and follows their music religiously, they are as he calls them ‘proper good bands’.
However, Jay is always willing to listen to new music and play around with different genres,
however he refuses to listen to chart music and he says its ‘over rated’ and ‘not even music’.
Jay uses spotify to help introduce him to new music. He loves how spotify is always introducing
him to new bands and styles of music, this has enabled him to become aware of festivals and
concerts around the country that he attended over the summer with his flat mates. However,
they will never replace his favourite festival, Leeds festival which he has attended every year for
the past five years.
Jay is a keen social networker and loves sharing new bands he has found with his mates on
twitter. He also uses twitter to follow his favourite artists to keep up to date with the goings on
in their lives.
Jay loves reading Music4you as it gives him a variety of good music as well as giving him the
‘proper music’ that he loves. He loves that the magazine is at a good price and comes out
monthly as it is something he can afford even with a limited amount of money; it also gives him
all the music information he could need for a month.
A life without music for Jay, would be a ‘life not worth living’, music finds its way to inspire him
everyday of his life and he couldn’t imagine it any other way.

3. Jay, 19, Manchester Interests