Generation C is defined as those aged under 35 who span multiple generations and are empowered by their ability to access authentic content across all platforms and devices whenever desired. They are difficult to reach with traditional media as there is no single solution, but brands that take the time to understand Generation C and properly engage with them will find an influential audience. The document provides an example of how Twitter does a good job of reaching Generation C through its social networking and microblogging features which allow sharing of brief messages across the internet and mobile devices.

2. Definition
Generation C : Gen C is a powerful new force in culture
and commerce. Sixty-five percent are under 35 but they
span the generations, empowered by technology to
search out authentic content that they consume across
all platforms and all screens, whenever and wherever
they want. They can be difficult to reach with traditional
media - there's no one-size-fits-all solution here - but
brands that take the time to understand them and
properly engage with them will find a willing and
influential audience.

3. Visual: My concept

4. Concept i agree with:
The act of creating.
Infomation are easay to find.
Any question can be immediately answered. Everyone is
at your fingertips.
Creation means to make something valuable and share it
with others. We do this because it’s empowering and
necessary for our world.

5. Concept i disagree with
Too many information.
Stop real human contact.
Everything is virtual.

6. Example of website who does
a good job in reaching gen C :
TWITER
Twitter is a tool of social network and of microblogging
which allows the user to send free of charge brief, called
tweets messages ("chirping"), by Internet, by instant
messaging or by SMS. ". In less technical terms and in a
very popularized way, Twitter is a learned mixture of
blog (small messages of 140 characters maximum) and
of social network with a community of "friends ».twiter
for all those fact does a good job in reaching gen c !