Generation C is a powerful demographic force comprised mostly of people under 35 years old who are empowered by technology to access authentic content across all platforms and screens whenever they want. While difficult to reach with traditional media due to their diverse interests, brands that take the time to understand Generation C and properly engage with them will find an influential audience. Twitter is an example of a website that does a good job of reaching Generation C through its social networking and microblogging platform that allows sharing of brief messages widely and freely.

2. Definition
Generation C : Gen C is a powerful new force in culture
and commerce. Sixty-five percent are under 35 but they
span the generations, empowered by technology to
search out authentic content that they consume across
all platforms and all screens, whenever and wherever
they want. They can be difficult to reach with traditional
media -there's no one-size-fits-all solutions here- but
brands that take the time to understand them and
properly engage with them will find a willing and
influential audience.

3. Visual: My concept

4. Concept I agree with:
The act of creating.
The information is easy to find.
Any question can be immediately answered. Everyone
is at your fingertips.
Creation means to make something valuable and share it
with others. We do this because it’s empowering and
necessary for our world.

5. Concept I disagree with:
Too many information.
Stop real human contact.
Everything is virtual.

6. Example of website who does a
good job in reaching gen C :
TWITTER
Twitter is a tool of social network and of
microblogging which allows the user to send free of
charge brief, called tweets messages ("chirping"), by
Internet, by instant messaging or by SMS. ". In less
technical terms and in a very popularized way, Twitter
is a learned mixture of blog (small messages of 140
characters maximum) and of social network with a
community of "friends". Twitter for all those fact does a
good job in reaching Gen C !

7. Thanks for watching !