This presentation provides a brief guide to the changing modern cultural landscape and offers a philosophy of how to navigate it.

1. How to communicate in an evolving cultural space A Brief Communications Philosophy for the 21st Century

2. The cultural landscape is changing rapidly…

3. from brands …

4. … to lifestyle

5. From margins …

6. … to movements

7. from volunteering …

8. … to activism

9. and fromculture jammers …

10. … to culture creators.

11. And within this changing cultural environment communication needs to evolve too…

12. from broadcast mediums …

13. … to interactive technologies

14. from traditional media …

15. … to social media

16. from product fads …

17. … to viral memes

18. and from mass marketing …

19. … to targeting tribes and finding 1000 true fans.

20. Today, to communicate effectively means knowing what makes ideas stick… Simplicity Unexpectedness Concreteness Credibility Stories Emotions

21. ... it means knowing who the cultural influencers are … Connectors Mavens Salespeople

22. … and it means understanding the norms of the Net Generation. Freedom Entertainment Customization Scrutiny Integrity Collaboration Speed Innovation

23. It also means being the first to spot trends …

24. … to let go of control

25. … to invest in young talent

26. … to build global networks

27. … and develop online and offline strategies to deliver your message.

28. Of course none of this is easy…

29. but “the fact that something is difficult must be one more reason to do it” - Rilke

30. ABOUT THE AUTHOR David is an communications specialist with a breadth of experience in the fields of health care, education, entertainment and business, as well as a broad interest in issues related to human rights advocacy, gender justice, poverty alleviation, mental health promotion, youth empowerment, policy studies and digital activism. Contact http://www.linkedin.com/in/dvenn