1. The Xbox Case

PEDRO RAAB MENEZES
000669555-8

2. Overview

Emerging Markets:
- Risks
- Advantages

Latin America – Brazil

India

The Case of Zeebo

Conclusion

Bibliography

3. Emerging Markets
BRICS: EAGLE:

Brazil 
Egypt

Russia 
South Korea

India 
Indonesia

China 
Mexico

South Africa 
Taiwan

Turkey

4. Risks

Infrastructure

Political Instability - Corruption

Distribution Issues

Bureaucracy

Culture

5. Advantages

Rapid Economic Growth

Cheap Labour

Internet Connectivity

Growing Middle Class

6. Latin America - Brazil

Market Expansion

Brazil's Growing Market Share

Internet Access

7. India

Faster Market Growth

Investments

Online Gaming

8. The Case of Zeebo

The Other Billion 
Market Niche

Failure

9. Conclusion

Strategies

Risk Assessment

Emerging Markets Multinationals

10. Bibliography

To be included
THANK YOU!