This photograph was featured in Vogue magazine and falls under the fashion/glamour category. It shows a woman looking at herself in a mirror while wearing stylish glasses and gloves. The photographer used a shallow depth of field to blur the background and focused on the woman's face. The black and white effect makes the photograph look elegant and classy. The overall meaning conveys a message of confidence and independence to Vogue's target female audience.

1. Photographic category
This photograph is a still life image, this is easy to
recognise because the product being advertised is an
object despite the fact it is moving.
Purpose
The purpose of this advertisement is to purely to
advertise, we know this because ‘Ribena’ is a product
which is being praised by just 5 words, “Put some fizz
into your day” the slogan’s purpose is to persuade the
target audience into going out and buying the product.
Image content
• The product appears as though it has been
tipped over and has been spilled. To gain this
effect, the photographer used a fast shutter
speed to capture the drink falling and spilling
out.
•The slogan “Put some fizz into your day” is
placed on the bottom right corner in a red colour
which matches the colour of the product.
• underneath the slogan “Your daily dose of
vitamin C” is written in a green colour, both
colours used represent the Ribena bottle.
Meaning
This Ribena advert has connotations
of excitement, this image gives you
the sense that the drink is explosive
with taste, fizzy and refreshing. It
also appears to resemble
Champaign, the bubbles are easy to
recognise and a cork screw is used as
the top of the bottle, which appears
to have been popped off.

2. Photographic category
This photograph belongs to the
still life photographic category,
this is easy to recognise as the
photograph is positioned as a
still life and all objects in the
foreground remain still which
causes no blur but a perfect
and crisp picture.
Purpose
The purpose of this advertisement
is purely to persuade the target
audience into buying drink and
food from Waitrose to have the
perfect Christmas. The setting in
the background makes the
photograph feel homely and
comfortable, which strangely
makes the food and drink look
more appealing.
Content
• The table is set out as though a Christmas dinner is about
to be served, it is set up with crackers and Champaign
dressed in Christmassy colours.
• It appears as though the photographer has adjusted the
aperture which made the background slightly blurred and
out of focus and therefore the foreground is in focus.
• The table is set out neatly which makes the advert look
more appealing.
• The company who produce these products name is
written in big white writing and is positioned right in the
middle of the photograph. The website is also placed
underneath.
Meaning
This advertisement has connotations of
style and comfort. You get this sense
from the Christmassy feel which the
advert gives you – for instance, the
Christmas tree in the background may
be blurred but it gives you the feeling
of comfort and home, the table setting
also gives you the feel of comfort but
style too as the table is set out neat
and tidy.

3. Photographic category
This photograph, which was featured in Positive magazine
is a portrait. This is easy to recognise as the image is
focused on the girls face.
Purpose
This photograph was taken by Reva Mae who took
this photograph for a fashion/lifestyle photo shoot.
Reva has got a model, dressed her model and
adjusted the aperture which made the background
out of focus and also used a fast shutter speed to
capture the leaves. This makes her work look
individual and artistic.
Content
• The girl is stood alone in front of a school
which is out of focus, the photographer
achieved this effect by adjusting the
aperture which made the background
blurred and out of focus.
• Leaves swirl around the girl, this effect was
captured by adjusting the shutter speed
which allowed the photographer to capture
the leaves.
• This photograph appears to have been
done by hand without the use of a tripod,
this is easy to recognise because the girls
face is quite blurred.
Meaning
This photograph has connotations of passion, it
appears as though the girl in this picture had a
hard time at some point in her life. this is
recognised by the way this product is presented,
the black and white effect and the blurred
background tells us a story about the girl. I tells us
that the girl had a dark period during her time at
school or college but she got distracted by
something coming at her and suddenly the
background (her past) become blurred.

4. This photograph which was featured in Vogue magazine
falls under the fashion/glamour photographic category,
This is recognised through the mise en scene, the props
used within this photograph make the woman look
glamorous and fashionable – some of these props are;
her glasses, her gloves and her lipstick. The photograph
is crisp and effective and also follows rule of thirds, this
is easy to recognise as the woman's head is positioned
to the right of the photograph and her face which is
seen in the mirror is photographed to the left.
Photographic category
Purpose
This photograph was taken by Reinfried Marass. This photograph
was part of a photograph for Vogue magazine, which was
photographing fashion and cosmetics. It is stylish and perfectly
represents Vogue magazine and presumably the article which this
photograph sat beside. The woman in this photograph is
represented to be stylish and maybe even of a higher social class,
some of Vogues target audience would like to look at this
photograph and find inspiration and motivation in it – the target
audience will aspire to be like the woman in this photograph.
Content
• The photographer used rule of thirds as the woman’s head is
positioned to the right of the photograph and her face appears in the
mirror to the left of the photograph.
• The photographer also adjusted the aperture setting which made the
background out of focus and the foreground in focus.
• The woman’s head appears to be blurred which means the camera
was on manual focus, this allowed the photographer to focus the
camera on the specific area he wanted to capture – in this case, the
photographer focused on the woman’s face.
• The photograph has a black and white effect, this makes the
photograph look elegant and classy.
Meaning
This photograph has
connotations of style, this is
recognised through the
model used within the
photograph. She appears to
be confident and
independent which are
qualities most women
admire and aspire to have
those characteristics. This
photograph is effective on
Vogue’s target audience as
it gives a message to all of
the females who read this
magazine, females between
the ages of 16 and 35. The
message says “I’m proud to
be me”