This document provides background information and survey results regarding smartphones. It begins with definitions and a brief history of smartphones. It then outlines the objectives and methodology of a survey conducted on smartphone usage. The results show that most users are younger individuals who cite price as a barrier to adoption. Popular brands are Apple and Samsung, and making phone calls is seen as the most useful function. Most respondents believe smartphone adoption will continue to increase in the future.

1. Wong Pui Man (11012145)
Wong Yun Mei (11017066)
Lui Ching Ki (11008725)
21 November 2011

2. Background
Objective Introduction
Content
Survey Data
Brief
Conclusion
Analysis
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3. 21 November 2011

4. 1. Web Browser
2. Applications
3. Email
4. Larger Screen
5. Full Keyboard or Touchscreen
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5. • The first smartphone(IBM Simon) was released to the public
1993
• The first of Nokia's smartphones (Nokia 9000 communicator)
was released
1996
• The term 'smartphone' was used for the first time
when Ericsson unveiled the concept phone GS88
1997
• The first device to use an open operating
system, the Symbian OS, was released
2000
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6. • Palm, Inc. introduced the Kyocera
6035, the
2001 first smartphone to be deployed in widespread use in US.
• RIM released their first BlackBerry devices
2002
• The first apples’ iphone was released
2007
• The Android operating system for smartphones was released
2008
• HTC EVO 3D
• Iphone 4S
2011 • Nokia announced a plan to make Microsoft Windows Phone
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7. To analysis
1. Target users of smart phones
2. Reasons why people reject using smart phones
3. Popularity of smart phones
4. Which function of smart phones is the most widely- used
5. Further development of smart phones
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8. Gender
 No. of respondents: 28
Age
Reasons
Improvement
Smart phone user
Popularity
Survey Famous
Brands
Non-smart phone Price
user Necessity or
not?
Most useful function
Try in future?

9. 21 November 2011

10. Gender of smartphone users Age of smart phone users
number.
25
M
F 20
36%
64%
15
10
5
0
• Female smartphone users are more than that of male.
• The age of smart phone users are most between 18 and 25 years
old.

11. price is expensive s.phone is not useful to you
don't want to follow the trend present phone is perfect
disrecommendes by friends others
Most people think the price of
smartphone is expensive so do not use it.

12. Others 0
Battery life 5
Durability 4
Weight 3
Appearance 2
Speed 5
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
 Most people think that the speed and battery life of
smartphone should be improved.
 Duarability also is a important problem.
 Appearance is the least important to be improved.

13. Will you try to use s.phone?
(for non- smartphone user)
7
6
5
4
3
2
1
0
Y N

14. Popularity of smartphone
25
20
N
15
Y
10
5
0
No.of s.phone owners No.of people have ever use
a s.phone
•No. of people own their s.phone > No. of people have no s.phone.
•No. of people have ever use s.phone > No. of people do not use
s.phone before.

15. No. of s.phone that people know No. of s.phone of did people have
in the past
>6 6
4
0
2
4-6
0
1 2
1-3 3
The
present
is the
first one
• Same proportion of people know 1-3 to 4-6
brands of s.phone.
• Most people have 1 to 2 s.phones.

16. No. of yrs of s.phone have people
owned
>3
3
2
1
0
0 1 2 3 4 5

17. Brands of s.phone that people use now
5
4
3
2
1
0
Apple and Samsung are the most popular brands

18. Min ($) Max ($) Average ($) S.D No. of
($) responeses
Values 40.00 91.00 57.33 16.32 15
No. of hours that people use No.of people think s.phone is necessity or
s.phone
N, 5
6
4
2 Y, 10
0
• Most people use s.phone more than 3-hours in a
day.
• No. of people think s.phone is necessity is double
than that of not.

19. People think that tablet PC can br replaced
by s.phone or not
Y N
27%
73%

20. Do you join any
monthly plan (with 3
free wifi service) for
your smart phone ? 12
0
No. of people
know how to use 7
the functions of
smart phone?
0 5 10 15
N Y

21. Using other apps 1
Listening music 0
Sending message 1
Surfing the net 3
Taking photos or videos 1
Making phone calls 7
Playing games 2
0 1 2 3 4 5 6 7
Most people think that making phone calls is the most useful
function of s.phone, least people think that listening music is
the most useful function

22. People think that they will buy s.phone in the future or not
Y N
14%
86%
Most people think that they will use s.phone in the
future.

23. Further
Trend Development Improvement
More and more people Expanding the market Size
will use smart phone
Major communication More species of apps Speed
devices in the future
Iphone 5,6, … Durability
Become necessities
and can replace
MP3, Tablet Design to suit in different
PC, Digital camera…. jobs (eg. Weight
Business, Engineer, etc.)
Apps

24.  http://en.wikipedia.org/wiki/Smartphone
 http://www.pcworld.com/article/199243/a_brief_histo
ry_of_smartphones.html
 http://www.youtube.com/watch?v=W0xXa7pbeag
 http://www.ehow.com/list_7510837_features-
smartphone.html
 https://qasiatrial.asia.qualtrics.com/SE/?SID=SV_3kO
THIXqP4ozSTi
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25. ~The End~
21 November 2011