Presentation whole foods

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This document outlines a digital PR strategy for a natural and organic supermarket. It identifies the target audience as natural and organic food shoppers. The goals are to improve digital PR and daily reach to the target market. The strategy recommends optimizing SEO with specific keywords, engaging food bloggers to generate awareness, using location-based services to reach local consumers, partnering with cooking video channels to introduce the brand, and measuring effectiveness with Google Alerts. It suggests focusing efforts during holiday seasons and allocates $2 million to SEO, blogger outreach, and location-based services.

Economy & Finance Business Self Improvement

Creating A Natural and
Healthy Digital PR Strategy

By Yao Lu

Client
Analysis

Business Segment:
Natural and Organic supermarket

Target Audience:
Natural and organic foods and
gourmet shoppers

Challenges &
Goals

Improve Digital PR
and Reach Target
Market on a Daily
Base

Optimize
Search
Engine
Marketing
Use more detailed and specific
KEYWORDS to reach potential
consumers and lead them to a landing
page where buying process is
convenient to access.

Join the table:
Share the Food,
Talk, and
Establish
Relationships
Reaching the food blogger
community means getting more
opportunities to create buzz and
generate awareness.

Locate
the Local
Service and Let
Consumers

Check-
Implement foursquare
and Gowalla and other
In!
location based services to
reach local consumers and
drive the traffic to local
stores.

Measure
Effectiveness
Use Google Alerts to
monitor the traffics to
Whole Foods websites and
other social networking
pages.

Budget & Timeline
• Holiday seasons have more traffics to the
websites for cooking recipes and product
purchases.
• $ 2 millions on SEO, Blogger Outreach and
Location Based Services.

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1. Creating A Natural and Healthy Digital PR Strategy By Yao Lu

2. Client Analysis Business Segment: Natural and Organic supermarket Target Audience: Natural and organic foods and gourmet shoppers

3. Challenges & Goals Improve Digital PR and Reach Target Market on a Daily Base

4. Reach the Social Media Community

5. Optimize Search Engine Marketing Use more detailed and specific KEYWORDS to reach potential consumers and lead them to a landing page where buying process is convenient to access.

6. Join the table: Share the Food, Talk, and Establish Relationships Reaching the food blogger community means getting more opportunities to create buzz and generate awareness.

7. Locate the Local Service and Let Consumers Check- Implement foursquare and Gowalla and other In! location based services to reach local consumers and drive the traffic to local stores.

8. Connect With The most popular cooking videos The Cooking Channel can have 36,712 viewers Community in one day. Connect with the video channels and make your and Introduce brand known through their the BRAND power!

9. Measure Effectiveness Use Google Alerts to monitor the traffics to Whole Foods websites and other social networking pages.

10. Budget & Timeline • Holiday seasons have more traffics to the websites for cooking recipes and product purchases. • $ 2 millions on SEO, Blogger Outreach and Location Based Services.

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