The document outlines a proposed solution for travel and service companies, summarizing: - The solution provides an effective CRM system that streamlines unique business processes and reduces operational costs by 30% in the first year. - The technology uses a service request module as the foundation, along with modules for customers, orders, billing, and more. - The target market is the 8,000 travel agencies and service companies in Ukraine and CIS, with an average of 10 users per company.

1. Agenda: Challenge Who is out Client ? Solution Technology Market overview Competitors landscape Assumptions Business model Our team Investments One more thing…

2. WHAT ? Already working solution WHERE ? Travel and Service companies . Ukraine/CIS WHY ? Make easier life of Your Clients Provide process control and visibility Reduce operation costs

3. Challenge Current situation 80% don’t have any system and use Excel Majority of 20% - cottage in-house software Lack of vision and understanding of own processes A lot of “manual” management Ineffective process management, frequent “faults” High operation costs Provide effective lightweight BEST-OF-BREED on-demand CRM solution for travel, catering, concierge SMEs. Initial focus on domestic and CIS markets

4. Challenge Existing solutions Too complex for understanding and implementation High original and maintenance costs A lot of customizations Customization of BIG system is very exhausting and complex process Localization and adaptation are needed Absence / poor local partner network

5. Who is our Client? Typical Client is Travel and/or service company 15-30 of Users ( managers ) . Average is 10 100-1000 of Clients (persons and organizations) 20-100 Service Requests per day 3 shifts per day (24 x 7) Up to 1000 Partners (suppliers) Unique! business know-how Specific requests / orders processing workflow Unique structure of products and services

6. Solution Uniqueness Best of breed solution for the specified domain Out of the box business-ready No/minimal heavy additional customizations are needed Simplicity User-friendly intuitive MS Outlook-like look and feel No/minimal redundant UI elements and controls. USED features only! Powerful and easy reporting Affordability Relative low original and maintenance cost Minimal “fine tuning” steps for go-live Effectiveness Streamlined unique business processes Reduced operational costs by 30% during the first year Automation rate of manual operations is 60-80% Process and systems are smoothly integrated into single ecosystem Uniqueness Simplicity Affordability Effectiveness

7. Technology Service Request is “foundation stone” of the System

8. Technology « Customers / Accounts » module « Suppliers » module

9. Technology « Orders » module . Trip chart graphical representation

10. Technology Comprehensive « Knowledge base » module madule

11. Technology « Billing/Accounting » and « Quotation » module

12. Features: Customizable “on-the-fly” views. No re-launch is needed Powerful filtering and sorting capabilities Unified Search through ALL business entities E-mail notifications SMS gateway integration Role-based permissions management Reporting to WORD, EXCEL, PDF, XML/HTML MS Outlook user experience/paradigm. Themes support Technology

13. Technologies in use: MS IIS, ASP.NET / C#, DHTML/ JS /AJAX MS Windows Server MS SQL Server / T-SQL MS Reporting Services Telerik / jQuery Design Patters, custom ORM/MVC framework Plans: Move to “cloud” - Windows Azure / Amazon EC2 С all- С enter integration (Asterisk IP PBX) Auto capturing Client’s card on incoming call Direct Web CTI integration Mobile version ( iOS, Android, HTML5/CSS3) Technology

14. Market overview About 8 000 travel agencies and service companies in 2011 Average annual market growth is 5.8% Average amount of managers (users) is up to 10 persons

15. Competitors SalesForce SugarCRM TerraSoft MS CRM Zoho TRAVEL CRM Initial set up cost/license ($) 1 – 3 000 1 - 3 000 * 3 000 3 – 5 000 0 200 – 2000 Average is $ 500 Monthly fee ( $ ) 20 20 ? 20 15 15 Have vertical/domain specific solution? No No * Yes Yes No ДА Have local partners? (5-point score) 2 2 5 5 0 5 Specialist rate ( developer/ engineer ) $ /hour 30 30+ 30+ 25 ? 15

16. Assumptions Annual market development rate is 1-3% Marketing campaign effectiveness – AdWords , Yandex. Директ, Бегун ; social networks « Word of mouth » Presence on events and exhibititions Direct marketing Client base growth is 80 to 200 (“average” clients) Initial set up cost is $ 2 00-$2000

17. Business model Inputs : Initial set up $200-2000 : deployment , “fine tuning” , data migration/filling Monthly subscription fee is $15 Expected annual gross profit : YEAR 1 – $ 1 60 000 – $560 000 YEAR 2 – $ 200 000 – $6 5 0 000 / Scaling !!?? /Business model Morphing and modification ...

18. Our team ! Andriy Voloshchuk – Founder and author 11 Years in IT Former Software Developer ! Development , customization and implementation of ERP - MS Axapta и Navision 2003-2005 Call-centers and CRM implementation in “Kyivstar GSM” – part of Telenor Group 2005-2007 Pre-sale of Genesys and MS CRM products 2008 Development and implementation of Travel CRM from 2008 for « Apple-Concierge » ( Moscow, Russia )

19. Our team! Dmytro Bozhyk – Chief Software architect , lead developer In project from the beginning 9 years in IT From 2001 till present – software developer , architect Currently we have 4 persons in the project In some project stages team was extended up to 8 persons : developers , designers , testers/QA Using Agile/Scrum 

20. Investments Q4 2011 - $ 5 0 000 Initial marketing, ads Product web site development Q1 2012 - $80 000 Emerging marketing, ads, working up market Moving to “cloud” platform Sales channels development, industry entrance, partnership Q2 2012 - $100 000 Emerging marketing, ads, working up market Moving to “cloud” platform New Product releases based on market feedback

21. One more thing … I would much appreciate for General feedback Advices/recommendations Criticism Partnership enquiry 