App2u focuses on IT offshore outsourcing and outstaffing services, aiming to provide high-quality tailored management and technological solutions to help clients achieve their business goals. Their methodology includes building offshore teams with effective communication strategies, agile development processes, and various pricing models, emphasizing transparency and collaboration. The document also highlights the company's diverse technological capabilities and successful projects in mobile app and web development.

3. Clients

4. What We Do
Go Interactive! / App2U company focus on providing of the IT
offshore outsourcing & outstaffing services; digital products &
services development and support.
Our Mission
We provide high quality Client tailored management and
technological services in the IT industry and outsourcing. Our
services are aimed to solve our Client’s business goals.
Our approach is to be valuable partner in development of Client’s
business.
Our Value Proposal – we provide business solutions which solve
business problems.

5. Development workflow processes

6. Building an offshore team with agile
Time Overlap
Web and Video conferencing
We have at least two hours overlap with Client’s
team to be able to communicate in real time.
This greatly improves information exchange
and builds cohesiveness of the team.
Use of video conferencing creates a sense of
proximity of team members. In today’s day
these tools are free. This creates for a very
productive atmosphere.
Short sprints
Data Repository
Fail fast, fail early is one of the agile
fundamental principles. By having your sprints
one or two weeks you can see progress quickly
and take corrective actions when needed.
We create an easily accessible data repository
and collaboration site for each project.
Define “Done”
A product owners must clearly define ‘done’
criteria. Inability to constantly communicate
requires remote teams to function on their
own.
Have a strong leader at each office
We have a strong leader at every location. Each
team must feel enabled to move forward and
make things happened.
Motivation programs
Together with our Clients, we organize variety
of exchange programs. Ukrainian talents could
travel to international offices, and foreign
colleagues are welcome in Ukraine, for both:
work and leisure.
Email usage
Do not use email as a primary method of
discussions and decision making. Also don’t use
email to store product documentation. Use
person-to-person communication to make
decision and store all the information in your
data sharing repository. This makes it
searchable, accessible, and trackable. Email is
still a great tool, but it shouldn’t be the only or
primary communication tool.

7. Pricing models
Engagement and Pricing models Correlation

8. Pricing models
Cost+ Model Basics
Definition
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Also known as ”open-book” pricing. The client pays the vendor for the actual
cost of the service plus a markup
How it works
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Client and vendor agree on hourly or monthly of resources, structure of other
expenses reimbursement, vendor markup
Monthly efforts are invoiced plus pre-approved expenses
Key Features
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Transparency:
◆
From staff and salary and bonuses to complete cost structure
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Premium Paid:
◆
Percentage of everyone employees salary and associated costs
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Reimbursement
◆
All additional expenses: travel, equipment, licenses etc
When Applied
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Extension of client team
Early stages of relationships to get acquainted with the market
Often staff works client premises

9. Pricing models
Cost+ Model Specifics
Pros
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❖
❖
Guaranteed profitability (markup)
Low investments (infrastructure – reimbursed, recruitment)
Low risks (responsible only for infrastructure, security, hiring, not delivery)
Cons
❖
❖
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Low profitability (open books, markup is around 5-10%)
Low chances of expertise development (team associates with the client)
Low chances to show value added, build strategic relationship
Underwater stones
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Fixed overhead may lead to loss of margin (salary increase, travel)
Exchange rates create salary negotiation confusion
Non-solicitation or a premium for it is a must

10. Pricing models
Models Evolution
Models Evolution
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❖
❖
Trust
Expertise
Delivery processes
Mixed models
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Same client – different projects (Development vs. Support)
Different projects stages – Analysis vs. Development and Testing
Different work packages in one project – T&M consulting, FP enhancements
Hybrid models: T&M not to exceed, fixed price per team/unit
Risks and Rewards Sharing
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Sharing savings to increase profitability
Sharing profits of products developed
Discounted rates in case milestone slippage

11. Contact information
Andriy Piddubny
Yuriy Zachepilenko
CEO
BDD
Cell: +38 067 239 73 12
ap@app2u.co.uk
Cell: +38 067 373 50 30
yz@app2u.co.uk
Ukraine, 03150 Kyiv, 172, Antonovych str.,
Business Center " Palladium City" 14th floor, office 14-07
T: +38 044 220 08 45
F: +38 044 220 08 46
www.gointeractive.com.ua | www.app2u.co.uk

12. Coffee(In)Touch
The ultimate series of guides to the best
coffee houses, coffee shops and cafes in
coffee hotspots around the world.
What we did
API, DB and Mobile app development
Technologies
J2EE
NoSQL (MongoDB)
ActiveMQ
REST API
Distributed Transactions and Processing
Objective-C, C
UIKit, CoreData
http://www.coffeeintouch.com/

13. Smart Kyivstar
Mobile application works as mobile library
for online and offline usage.
Library contains more then 1000 audio
and text books now, and will increase
number of books.
Application released on Android platform;
iOS, Windows and Symbian versions are
in progress.

14. FourCoins
FourCoins works as loyalty program
which allows users to earn and spend
money in shops, restaurants, gas stations
and other retail outlets.
What we did
Strategy
API, DB and Mobile app development
Web development
Technologies
J2EE
Google App Engine
Payment Systems Integration
REST API
Distributed Transactions and Processing
Objective-C, C
UIKit, CoreData

15. Eat(In)Touch
Mission of this web site is to provide the
most reliable, up-to-the minute lowdown
on the UK dining scene, both by sharing
expert reviews of the restaurants that
offer the best balance of food quality,
service, atmosphere and value for money,
and by engaging our customers to share
their own dining experiences and rate
restaurants.
What we did
API, DB and Web development
Technologies
J2EE
NoSQL (MongoDB)
ActiveMQ
REST API
Distributed Transactions and Processing
Objective-C, C
UIKit, CoreData
http://www.eatintouch.com

16. Pepsi Music Battle Campaign
Promotional campaign, combined digital and offline
activities. The heart of it was PEPSI Mixer - online
interface for creating own music track on Pepsi.KZ site.
Visitors were able to choose best tracks and vote for
them.
What we did
Creative development
Strategy
Web development
!
Technologies
Action Script
PHP
HTML
http://pepsi.gointeractive.com.ua/

17. Skittles Promo Campaign
Promo campaign for Skittles in Kazakhstan. The main
idea was to stimulate creative abilities of site visitors:
they were able to create own design of t-shirts.
Most creative authors got prizes.
What we did
Creative development
Strategy
Web development
Technologies
Action Script
PHP
HTML
http://skittles.gointeractive.com.ua