This document provides an overview of presentation strategy. It defines a presentation and discusses its purpose of informing, persuading, inspiring, or entertaining an audience. The document emphasizes analyzing the audience to understand their demographics, interests, and expectations. It recommends organizing a presentation with an introduction, main body using chronological, categorical, cause-and-effect, or problem-and-solution structures, and a conclusion. Finally, the document lists various visual aids like whiteboards, flip charts, overhead projectors, slides, videos, and handouts to support an effective presentation.

1. PRESENTATION
STRATEGY
Presented By – Shivam Agarwal
B.B.A 3rd sem. (31 Group )
201410702110018

2. CONTENTS
 DEFINITION
 PUSPOSE
 ANALYZING AUDIENCE
 ORGANISING CONTENT
 VISUAL AIDS

3. DEFINITION
 An activity in which someone shows, describes, or explains
something to a group of people
 The way in which something is arranged, designed, etc.
 The way in which something is presented
 The act of giving something to someone in a formal way or in
a ceremony

4. PURPOSE OF
PRESENTATION
 Informative
 Persuasive
 Inspirational
 Entertain

5. ANALYZING
AUDIENCE
 To make the most effective use of your time in the
spotlight, you need to know quite a lot about your audience
before you start to present yourself.
Some Points We should know about the audience-
 Is age of your audience generally the same? (Seniors, young
adults, children or a general mix of ages?)

6. • Is this audience an informal or formal
crowd?
• Do they likely have the same level of
education or have the same standing in
their jobs?
• Do they live nearby or are they from all
parts of the country?
• Do they share a common interest - (type
of job, hobby, business, school)?

7. • Is the income of the audience members a
factor?
• Why are they here -- because they want
to be or because their company sent them
(perhaps unwillingly)?
• And ... most importantly, are they
counting the minutes until lunch or are they
falling asleep from eating too much at
lunch?

8. AUDIENCE CAME TO
YOUR PRESENTATION
 Members who don't know about your product/concept and
really want to learn
 Members who feel they know much more than you do, but
want to be there just in case you can offer a nugget of
useful information
 Members who totally disagree with you and want to let you
know that

9. ORAGANIZING
CONTENTS
Arrange Your Content in three parts-
• INTRODUCTION – An Introduction must be
brief and should state to the subject .
 MAIN BODY – Depending on the topic and
introduction of the presentation ,any of
the following patterns of organising the
main body can be choosen -

10. 1. CHRONOLOGICAL – EX.- Generation of
Computer System
2. CATEGORICAL - EX.- Role Of Advertising or
Importance of Presentation.
3. CAUSE AND EFFECT – EX.- Internet-”Boon or
Bane” Or Smoking In Yongsters
4. PROBLEM AND SOLUTION – EX.- The Global
Warming

11.  CONCLUSION – The Conclusion of Speech is
almost as important as beginning because
people tend to remember what they hear
–First And Last.
1. Use Summary of the speech.
2. Make An Appeal.
3. End on a Positive Note.

12. VISUAL AIDS
 Whiteboards and Interactive Whiteboards.
 Flip chart.
 Over-head projector (OHP)
 Slides.
 Video.
 PowerPoint or other presentation software.
 Handouts.

13. Thank
You.