Presentation: Snowstorm E-Concept Developer Conference 2014
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The document proposes a mobile game application called "The Lost Golden Nose" to engage audiences and raise funds for Comic Relief's Red Nose Day campaign. The game would involve a treasure hunt where players search for missing red noses using GPS coordinates. It would incorporate augmented reality, mini-games, trophies and a shop to encourage participation and fundraising. The proposal discusses strategies for mobile fundraising and how social sharing on platforms like Facebook can increase donations. It also considers technical options and guidelines around charitable donations through mobile applications.
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Presentation: Snowstorm E-Concept Developer Conference 2014
- 1. The Lost Golden Nose A concept by: Ruby Ekkerman Ernesta Civilkaite Andreas Wiberg Sode
- 3. agenda • • • • • • Comic Relief campaign (Red Nose Day) our game gaming strategy social aspects mobile fundraising
- 4. Comic Relief • London based charity • fundraising through the power of entertainment • Red Nose Day and Sport Relief
- 5. Red Nose Day • massive TV-show (March 15) • re-engage the audience
- 6. RND today TV shows NOTV Artists RND Building Blocks Corporate partners Merchandize Public fundraising Mobile Application
- 7. our game • location based game application (LBG) – the noses of Red Nose Day have gone missing – public treasure hunt – GPS coordinates • augmented reality – hide objects (noses) in the environment – connects the real world with the digital one
- 9. gaming strategy • how do we engage the audience? – mini games – trophies (achievements) – Shop: • add-ons • boosters – audience influence
- 10. social aspects • team up • nose-a-gram – use items from your inventory – invite friends – “Hi Mom, I’m on TV!” • share share share
- 11. fundraising • What to watch out for? – Apple (iOS) guidelines • • • • App Store (distribution) charitable donations banned external process the Apple cut • our approach: – in-game currency (gold coins) – optional donation feature – optimised campaign website
- 12. why mobile fundraise? • Mobile – – – – 92% of all 18-25 will own a smartphone in 2015 more shares more donations optimise for mobile • Facebook – 21 million users (UK) – 4 out 5 on mobile and tablet – more donations per share – £5 per share
- 18. options? • friend-to-friend fundraising (crowdfunding) – Comic Relief – JustGiving (UK based company) • mobile card reader • Google Checkout (now Google Wallet) • text-to-give donations
- 19. the future of fundraising • peer to peer payments – smartphone to smartphone • NFC? – Near Field Communication (Bluetooth) – Close proximity to another device such as a card reader or another smartphone • mobile wallet – goodbye big wallet!
- 20. familiar?
- 21. mobile wallet
- 22. questions? ? ??
- 23. Thank You!
- 24. suggestions for discussion • Transmedia Storytelling – Where did the story go? (why down prioritize the story?) Big community (UK and London in particular) vs. a small community (Odense) • Convergence Culture: Changing the common Protocols around Red Nose Day (as a brand) Creative ways of using Augmented Reality and LBGs How could the “Lost Golden Nose” benefit from Cultural Probes? • The “Lost Golden Nose” in the future? Could “Lost Golden Nose” be combined with “5 seconds of Fame” (concept idea) somehow? • Media storm: What consequences can the latest media attention have on our concept and Red Nose Day in general?
- 25. where did the story go? • team – budget – resources – time • previous experience • complex story • duration
- 26. Transmedia Story
- 27. convergence culture • what Comic Relief originally wanted – story across multiple platforms (with noses hidden) • • • • • – – – – Facebook and Twitter campaign website video blogs real world locations (our application) everything should lead up to the show on March 15 change the way people experience RND stronger Transmedia story increase the flow of content across many platforms • encourage people to seek out new information and make connections among dispersed media content – participatory culture • invite fans/customers of RND to actively participate in the creation and circulation of content (why have the red noses disappeared?)