This document contains a proposal for a new music magazine called "M" by candidate Carmel Seager. It includes details of the magazine's intended genre, content, competition, production plans, budget, target audience, pre-production materials and advertising plans. The production of the first issue is planned to begin on November 3rd 2014 with a release date of December 1st 2014. The total annual budget is estimated to be £175,000 including salaries for an editorial, finance, advertising and production staff.

1. Candidate name: Carmel Seager
Candidate number: 4127

2. Proposal for M magazine
Genre:
Mixed genre magazine – main focus indie.
Intentions of magazine:
One of the main market leaders.
Competitor- Q magazine
Content:
Interviews with the most popular music artists at the time
Reviews on albums & films
Celebrity gossip
New albums coming up
Back stage at festivals/ concerts
Upcoming tours
Working in the studio
Competition
Promotion of magazine:
Social media- Facebook, YouTube, Twitter.
Website

3. Production plans
Release date: 1st December 2014
Beginning of production date:
Monday 3rd November 2014
1st week:
Planning and budgeting
2nd week:
Interview & photo shoot
3rd week:
Collecting content
4th week:
Editing and distributing

4. Budget summary
Job roles and salaries:
Finance team- £25,000
Editorial team- £15,000
Journalists- £15,000
Photographers/ reporters- £20,000
Advertising team- £25,000
HR- £25,000
Production manager- £30,000
Social media executive- £20,000
Total: £175,000 per annum
Start up costs:
Start up expenses to fund- £80,000
Start up assets to fund- £60,000
Total: £140,000
Marketing costs:
MTV- £90 per day
YouTube- £15 per view
Magazine- £10,072
Printing/ publishing costs:
£10000- £20000 per magazine
Distribution costs:
A 10% of the total profit from the months
income.
Promotion at music festivals:
V Festival- leaflets, billboards
Income:
Advertising
Subscriptions
Profit from sales
Sources: http://televisioncampaign.co.uk/TVChannels/MTVBase.aspx
http://www.totaljobs.com/JobSeeking/Magazine_London_l1621_t2.html
http://www.entrepreneur.com/article/160238
http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.comag.co.uk/faq.htm#3

5. Target audience
Age: 16-24 years
Gender: Unspecified
Spending power: Low/ Average
Reason for reading magazine: Education, information & admiration
Explorers: Outspoken, confident with their opinions
Occupation: Education or creative types of jobs
Demographics: E, B

6. Pre- production materials:
Mood board

7. Pre- production materials:
Brand identity
WWW.MMagazine.co.uk
Longtime Font
Music Matters.
The magazine title ‘M’ stands for music. By
simply naming my magazine after ‘music’ it
shows that the magazine is true to its magazine
type and the content is only what music lovers
would want to read.

8. Pre- production materials:
Flat plans

9. Pre- production materials:
Flat plans

10. Pre- production materials:
Draft pages

11. Pre- production materials:
Draft articles

12. Pre- production materials:
Font styles
Mom’s Typewriter Amsterdam Graffiti Sketch Block
LongTime
Music Matters.

13. Pre- production materials:
Plans for images

14. Front cover first draft

15. Double page spread first draft

16. Feedback

19. Later issues

20. Advertising

21. Sales figures and growth of the magazine
Readership for M magazine: 200, 000
Readership for Q magazine: 339,000

22. Profit / loss breakdown

23. Candidate name: Carmel Seager
Candidate number: 4127

24. Proposal for E magazine
Genre:
Mixed genre magazine- sub genr.
Intentions of magazine:
Market leader in weekly music magazines.
Competitors- Kerrang!, Q
Content:
Interviews with music artists
Album reviews
Celebrity gossip
Back stage at festivals/ concerts
Promotion of magazine:
Social media- YouTube, Twitter.
Website

25. Meanings behind title E
‘Entertainment’
Inspired by Q- 1 letter title
Short and easy
to remember
Entertainment =
Different content:
- Celebrity gossip
- Album reviews
- Film reviews
- Festival coverage
- Interviews
- Backstage at concerts
Mixed genre
Slogan-
‘ The magazine that has it all.’
Affected by
calendar events

26. Target audience
Age: 16-24 years (and older)
Gender: Male focus
Spending power: Low/ Average
Reason for reading magazine: Education, information, admiration, passion for music
Explorers: Outspoken, confident with their opinions, creative style
Occupation: Education or creative types of jobs
Demographics: E, B

27. Pre- production materials:
Brand identity
The magazine title is ‘E’ this stands for
entertainment. By choosing ‘entertainment’
instead of ‘music’ it allows my magazine content
to develop and expand.
Arial Font
The magazine that has it all.

28. Pre- production materials:
Hand – drawn draft pages

29. Pre- production materials:
Graphic layout

30. Pre- production materials:
Photoshop magazine draft

31. Production plans
Release date: 1st December 2014
Beginning of production date:
Monday 3rd November 2014
1st week:
Planning and budgeting
2nd week:
Interview & photo shoot
3rd week:
Collecting content
4th week:
Editing and distributing

32. Budget summary
Job roles and salaries:
Finance team- £25,000
Editorial team- £15,000
Journalists- £15,000
Photographers/ reporters- £20,000
Advertising team- £25,000
HR- £25,000
Production manager- £30,000
Social media executive- £20,000
Total: £175,000 per annum
Start up costs:
Start up expenses to fund- £80,000
Start up assets to fund- £60,000
Total: £140,000
Marketing costs:
MTV- £90 per day
YouTube- £15 per view
Magazine- £10,072
Printing/ publishing costs:
£10000- £20000 per magazine
Distribution costs:
A 10% of the total profit from the months
income.
Promotion at music festivals:
V Festival- leaflets, billboards
Income:
Advertising
Subscriptions
Profit from sales
Sources: http://televisioncampaign.co.uk/TVChannels/MTVBase.aspx
http://www.totaljobs.com/JobSeeking/Magazine_London_l1621_t2.html
http://www.entrepreneur.com/article/160238
http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.comag.co.uk/faq.htm#3

33. Pre- production materials:
Mood board

34. Pre- production materials:
Flat plans

35. Pre- production materials:
Flat plans

36. Pre- production materials:
Draft articles

37. Pre- production materials:
Font styles
Arial 84 Rock! Bombardier
E E
E
LongTime
The magazine that has it all.

38. Pre- production materials:
Plans for images

39. Advertising

40. Sales figures and growth of the magazine
Readership for E magazine: 200, 000

41. Profit / loss breakdown

42. Further issues…