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1. MULTIDISCIPLINARY ACTION PROJECT REPORT
On
“DEVELOPING A TRANSFORMATIONAl STRATEGY FOR
RELIANCE TRENDS”
SUBMITTED TO
Narandas Jethalal Sonecha Management & Technical Institute
Chanduvav(Veraval)
Under the guidance of
Miss Shital Vadhavi (Assistant Professor)

2. Degreeof MASTER OF BUSINESS ADMINISTRATION (MBA)
GujaratTechnological University (Ahmedabad)
PREPARED BY ENROLLMENT NO.
Karan R Dalki 228170592020
Pritesh P Pithar 228170592054
Yash B Agiya 228170592002
Rutvik P Gohel 228170592028
Hardik B Galchar 228170592027

3. 3
About Retail Industry
 Retail refers to the activity of selling goods or services directly to consumers or end-users. Some
retailers may sell to business customers, and such sales are termed non-retail activity.
 Indian retail industry has emerged as one of the most dynamic and fast-paced industries. India is the
world’s fifth-largest global destination in the retail space.
 The urban Indian consumer's purchasing power is increasing, and branded goods in categories like
Garments, cosmetics, footwear, watches, beverages, food, and even jewellery are gradually evolving
into business and relaxation for the urban Indian consumer.

4. 4
Store Based
Retailer
Non-store
Based
retailing
Service
retailing
Ownership
and
merchandizing
Direct selling
Various segments of Retail Industry

5. GOVERNMENT INITIATIVES:
In July 2021, the Andhra Pradesh government announced retail parks policy 2021-26, anticipating
targeted retail investment of Rs. 5,000 crore (US$ 674.89 million) in the next five years.
In October 2021, the RBI announced plans for a new framework for retail digital payments in offline
mode to accelerate digital payment adoption in the country.
Government may change Foreign Direct Investment (FDI) rules in food processing in a bid to permit E-
commerce companies and foreign retailers to sell Made in India consumer products.
Government of India has allowed 100% FDI in online retail of goods and services through the
automatic route.

6. RELAINCE TRENDS
Trends are India’s largest fashion retail chain across India. Trends offers stylish,high
quality products across Womenswear, Menswear, Kidswear and fashion accessories
through a diversified portfolio of own brands, national and international brands.
Over the years, Trends has developed a strong portfolio of own brands that cater to
diverse tastes and preferences of the customers.

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Parent Company Reliance Group
Category Reliance Retail
Sector Lifestyle and Retail
Founded Year 2007 (In Veraval Launched 2022)
Headquarters Mumbai
Store At Veraval Opposite Sai baba Temple by-pass road,
Veraval 362266
Target Market Upper Class And Middle Class
Positioning Quality And Trust
RELIANCE TRENDS PROFILE

8. PRODUCT PROFILE
Men’s Wear Women’s Wear Kid’s Wear Accessories
Formal Wear Western Wear Shorts & Capris Handbags
Casual Wear Fusion Wear T-Shirts Jewelleries
Sports Wear Casual Wear Shirts Shoes-Sandals
Ethnic Wear Indian Wear Night Wear Fragrance
Jackets & Blazers Sweaters & Sweatshirts Inner Wear Sports Collection

10. OBJECTIVES OF THE STUDY
To provide solutions regarding issues in inventory management and
loss prevention problems.
To enhance knowledge of customer relation management technology
in current trends.
To enhance core business knowledge in the area of business process
accuracy for reliance trends.
To enhance leadership qualities and managerial skill for project
activity to implement activity with acceptance of business problems
and opportunities.

11. PART : 2
DIGNOSIS PHASE

12. PROBLEM AND OPPORTUNITY
STATEMENT
Problem at Reliance trends:
1. SOCIAL MEDIA PRESENCE.
2. INVENTORY RELATED ISSUE.
3. SURVEILLANCE NETWORKS WITH
SECURITY AND LOSS
PREVENTION.
It is utmost importance to find a problem and opportunity in order to get an idea and have
appropriate solutions and suggestions to it. Here are the problem and opportunity Research
that we have found in “RELIANCE TRENDS” through our research:
Opportunities at Reliance Trends:
1. EXPLORE MORE CRM.
2. GET BENEFITS FROM VISUAL
MERCHANDISING.

13. Methodology adopted for data collection
SR.NO PARTICULARS TYPES
1 DATA COLLECTION OBSERVATION AND DISCUSSION WITH CONCERNED
PERSON
2 DATA ANAYLIS FINDING AND GIVE THE RIGHT SOLUTIN AND
SUGGETION THROUGH OUR KNOWLEDGE
Sources of data collection:
1. Primary data
2. Secondary data

14. Data Collection Sources
PRIMAY DATA :
 OBESRVATION.
 PERSONAL INTERVIEW.
 DISCUSSION.
SCONDARY DATA :
 Websites.
 Journal.
 Trends PPT.

15. DATA Analysis
We have obtained most of the information from the Reliance trends General manager himself, Mr. Shitij Srivastava
regarding the consumer behaviour and their feedback towards fashion mall and their staff relation with consumer and the
staff members.
Moreover, during this time, we have identified various problems that is faced by the Reliance trends, and we had random
conversations with the G.M and their Staff and over there regarding the problems faced by malls.
Further, we came to know about the various alternative solution provided as issues at reliance trends like More marketing
of though Social media, various benefits using virtual merchandizing, new advancements in CRM system.
Lastly, we identified the solutions and feasible tasks which can be carried out to end the inventory management, new
technology, loss prevention as well as we discussed in detail about the general issues for the retail industry as consumer
market base across India.

16. PART : 3
IMPLEMENTATION
PHASE

17. 1. SOCIAL MEDIA PRESENCE:
Identifying Alternative Courses Of Action Proposed to be
The conventional way of using the social medium by clothing retailers is to share information related to new styles and designs by
posting photographs and videos, which generates a curiosity to visit the online store or a brick and mortar ones, through social
mediums like Facebook, Twitter, Instagram, MySpace, Google+, etc.
Moreover, the option of sharing and re-posting pictures of garments helps retailers reach a wider fan base and market. Offers,
promotions, deals, and discounts are also being communicated by sharing on social networks. However, every small store around the
corner by and large does this.

18. Choose the right platforms:
(Facebook, Instagram, YouTube, Pinterest, snapchat
etc.)
Create a consistent posting schedule:
(Promote, Educate, Inspire, Entertain.)
Invest in Influencer marketing:
(Nano, Micro, Mid-tier, celebrity.)
Alternatives can boost social media presence:

19. 2. INVENTORY MANAGEMENT:
If we’re still manually tracking the
movement of a new item, creating space for
it warehouse floor and preparing purchase
orders by hand, inventory process is more
difficult and time-consuming than it needs
to be suggest adoption of in way technology
for removing issue related inventory
management.

20. 3. SURVEILLANCE NETWORKS WITH SECURITY AND LOSS
PREVENTION:
Reliance Trends, being a fashion retail mall, has a
responsibility to ensure the safety and security of its
customers, employees, and assets. This can be
achieved through the use of surveillance networks that
are designed specifically for loss prevention and
security purposes.
In addition to the cameras, Reliance Trends can also
implement access control systems that can restrict
entry to certain areas of the mall.

21. A. LOSS PREVENTATION: B. STORE OPTIMIZATION:
Security cameras.
Inventory control.
Electronic article
surveillance system.(EAS)
Queues and checkouts.
Display areas for high value
goods.

22. C. SAFETY AND SECURITY:
As a mall can protect their staff and customers and also prevent break-ins and vandalism. Use analytics to spot
suspicious behaviour and take immediate action. An security tools that can complete video coverage that makes retail
stores much less attractive to criminals especially when integrated with loudspeakers and motion detectors.
video and audio solutions, you can
detect and prevent unsafe situations
thus protecting individuals and your
business. For example, cameras with
built in audio analytics can be set up to
detect aggressive behaviour and
automatically alert security personnel.

23. IMPLEMENTATION TO GRAB OPPORTUNITY
VIRTUAL MERCHANDZING
Limited Display
Space
When putting together display options that bring
the focus to new or featured products. The
number of products you display at a time will
affect the depth and size of your shelving units
and displays
Limited flexibility Retail merchandisers need to be able to adjust
store layouts and product spotlights to keep up
with trends and demand, in ways that are
engaging, flexible and affordable.
Creating a
positive in-store
shopping
experience
you stay creative when updating your store,
increase sustainability by reducing the need to
replace outdated or broken displays over time
and help you build your brand and your loyal
customer base.
Merchandising has always played an integral role in retail, but it becomes even more important in today’s increasingly
competitive landscape. Customers have more and more choices and they have high expectations when it comes to the
in store retail experience.

24. CUSTOMER RELTIONSHIP MANAGEMENT
Data Management:
Reliance Trends can invest in a
robust CRM system that integrates
with other systems, such as point
of sale, to ensure that customer
data is accurate and consistent
across all touch points.
Customer Segmentation:
To resolve this, Reliance Trends can use
data analysis to identify patterns in
customer behaviour and segment
customers based on those patterns.
Customer Feedback:
To overcome this, Reliance Trends
can use a variety of methods, such
as surveys and focus groups, to
gather customer feedback.
Implementing a robust CRM strategy can help Reliance Trends to better understand their
customers, personalize their interactions, and improve the overall customer experience.

25. TANGIBLE AND INTANGIBLE BENEFITS
Tangible Benefits INTANGIBLE BENEFIT
Reducing cost with proper inventory
management with adoption of new
technology.
Improving brand equity by providing
better services and maintaining standards.
Loss prevention and removal of theft
objectives of RELIANCE TRENDS.
The partnership between the customers
and service providers better.
Digitalisation help to maintain economic
impact as well as behaviour impact of
modern business activity.
Improving brand Image and customer
oriented problem .
Maintain productivity with proper
utilisation of people and technology with
less cost of transaction.
Automating a manual process could save
time and reduce human errors.

26. PROJECT OUTPUTS
Having a strong social media presence allows retail fashion malls to reach a large and diverse audience, which can help
increase brand recognition and awareness.
An inventory management finding in this project in retail fashion malls can ensure that products are always in stock,
reducing the likelihood of stock outs and improving customer satisfaction.
Reliance Trends Mall can improve employee morale and reduce the risk of security incidents involving
employees, By implementing loss prevention strategies.
Visual merchandising helps create a consistent brand image and identity, which can positively impact a retail
Fashion mall's reputation and overall image.
CRM systems can help retail fashion malls collect, store, and analyse data about their customers, providing valuable
insights into their behaviours, preferences, and needs.

27. FUTURE RECOMMENDATION
 There is some of the important recommendation for Reliance Trends Mall as years comes in futures
as under mention:
Expand to other cities and towns across India, in order to reach a wider audience and tap into new
markets.
Offer customized recommendations, promotions, and offers based on each customer's preference and
purchasing history.
Embrace new technologies, such as augmented reality and virtual reality, to enhance the shopping
experience for customers and make it more interactive and engaging.
Increase customer engagement through events, workshops, and other experiences that are designed to
create a sense of community and strengthen customer relationships.

28. Customer relationship management . (n.d.). Retrieved from
https://www.vtiger.com/blog/why-do-retail-industries-need-crm/
Loss prevention . (n.d.). Retrieved from https://www.axis.com/solutions/retail
NAIR, S. Himalaya publishing House,Mumbai,2008.
shopping malls can tap social media. (2016). Retrieved from
https://www.linkedin.com/pulse/5-innovative-ways-shopping-malls-can-tap-social-
media-m-alhussain
Visual merchandizing . (n.d.). Retrieved from
https://www.vendhq.com/blog/visual-merchandising-challenges/
BIBILOGRAPHY

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