Presentation On PPC by Batra Computer Centre

Ph No: 9729666670, 0171-4000670 Email: info.jatinbatra@gmail.com
Website: www.batracomputercentre.com

Today’s Agenda
• What is PPC?
• Definition of PPC
• How PPC is important for your business?
• What is PPC Optimization?

What is PPC?
PPC stands for pay-per-click, a model of
internet marketing in which advertisers
pay a fee each time one of their ads is
clicked. Essentially, it’s a way of buying
visits to your site, rather than attempting
to “earn” those visits organically.

Definition of PPC
PPC is a type of sponsored online advertising that is used
on a wide range of websites, including search engines,
where the advertiser only pays if a web user clicks on
their ad. Hence the title, ‘pay per click.’

How PPC is important
1. Pay for only the clicked ads
2. Budget control
3. Targeted ads
4. Immediate And Consistent Traffic
5. Quicker Results
6. A Higher ROI
7. Apply Geo-Targeted And Ad Scheduling
8. PPC Benefits Your SEO Strategy

1. Pay for only the clicked ads
• PPC is indeed a very straightforward platform for online
advertising with no hidden complexities.
• In a PPC campaign, you pay Google (or any other search
engine) for listing your ads on the top and right of the
organic search listings.
• When someone clicks on your ad, you will have to pay the
current Cost-per-Click from your budget and once the
budget gets depleted, Google stops playing your ads until
you replenish the fund.

2. Budget Control
• The budget is the core element of any business and holds
utmost importance.
• Here, you can set your financial plans for PPC advertising
and can even control the complete expenses.
• It is pretty obvious that you will not be able to fetch great
results with a limited budget because the results depend
on how competitive the keywords and industries are

3. Targeted Ads
• With PPC, you can exactly choose the space where you
want your ads to get displayed.
• This means that you can make your marketing campaigns
as targeted as possible through PPC.
• It also helps you to deliver specific messages to your target
customers at the prime time when they are most likely to
convert.

4. Immediate And Consistent Traffic
• PPC is the fastest platform to run ad campaigns and to get
immediate traffic from it.
• You can easily set up a PPC campaign in about half an hour
or so.
• Also, with this, you can generate significant conversions
within weeks.
• Because getting immediate traffic is not enough, the traffic
should also be consistent enough so that your campaigns
have a place in the long run.

5. Quicker Results
• Organic search results are one of the most reliable sources
for achieving long term online marketing goals.
• But due to the fact that it takes a longer time to give out
results. PPC is sometimes preferred over it to ensure the
incoming of faster results.
• By investing in PPC advertising, you can maximize your
online profits easily.
• There are a lot of factors behind the efficiency of a PPC
Campaign.

6. A Higher ROI
• The ultimate goal of any marketing campaign is to generate
the highest possible Return On Investment (ROI).
• By displaying your ads in the most relevant online places,
your ads are displayed to the most specific target market.
• Since in PPC you only pay when your ad gets a click. Thus,
it makes it easy to manage your costs and to calculate your
estimated ROI.

7. Apply GEO-Targeted And Ad Scheduling
• Geo-Targeting and Ad Scheduling are among the top
features that are provided by PPC advertising.
• You need to display your ads only in front of your target
audience.
• Geo-Targeting allows you to target your ads to potential
customers in certain location or locations that you specify
to meet your business goals.

8. PPC Benefits Your SEO Strategy
• PPC and SEO are highly related marketing channels.
• SEO is important for your online business when it comes to
long-term commitment.
• By using PPC as a component of your online marketing
channels, you can improve the overall ranking of your site.
• It helps you to discover keywords that are more popular
and capable enough of receiving more clicks and
conversions.

What is PPC Optimization?
It is the practice of Managing, testing, refining and
ultimately, improving campaigns that exist within a
pay per click marketing campaign.

• Optimization can, and should, take place in all of the
following levels and components of a paid ad campaign:
– Campaigns
– Ad Groups
– Ads
– Key Phrases
– Landing Pages

Campaigns are optimized through the settings options made
available to advertisers. These options include, but are not
limited to:
– Network selection (search, display, search & display)
– Device selection (desktops, laptops, mobile devices and
tablets)
– Location targeting (country, city, region, zip code and
custom)
– Bidding selection (focused on clicks or focused on
conversions)
– Budget setting (total per day)

Ad Groups themselves don’t have many optimization
opportunities. However the ones that do exist include, but are
not limited to:
– Group naming
– Group bid selection (maximum CPC or CPM)
– Automation rule usage (change max bids, pause ad
groups and enable ad groups)

Ads provide both text and image options. Depending on the
type of campaign you’re running, text and image ad
optimization includes, but is not limited to:
– Headline selection
– Description copy
– Display URL selection
– Destination URL selection
– Image type (mobile leaderboard, banner, leaderboard,
square, small square, large rectangle, inline rectangle,
skyscraper, wide skyscraper)

Key Phrases make up the most essential pieces of an ad
campaign. Again, depending on the type of campaign you’re
running, key phrase optimization includes, but is not limited
to:
– Match type (broad, phrase, exact)
– Maximum CPC (cost per click)
– Maximum CPM (cost per thousand impressions)
– Average Position

Landing Pages, although not directly part of a PPC campaign,
play an integral role in average cost per click and conversion
rate. To generate increased relevancy and optimal conversion
rates, landing page optimization includes, but is not limited
to:
– Design selection (layout, colors, fonts and certifications
or logos)
– Copy usage (strong headlines, relevant text, helpful lists
and trust building testimonials)
– Usability adjustments (easy to use forms and
functionality)
– Call to action selection (CTA button(s) colors, sizing, text
and placement)

SCO 15, Dayal Bagh, Near Hanuman Mandir,
Ambala Cantt,133001.
Phn No.: 0171-4000670,9729666670
Email: info.jatinbatra@gmail.com

Presentation On PPC by Batra Computer Centre

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