This is an example estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at special Times)
The Setup will cost more if the initial PPC review shows additional attention is required in some areas.
As you read this simple document, You will also notice weekly TASK included that will be performed for optimum PERFORMANCE and accountability.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
Adwords And PPC Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Management Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jKpsqa
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
Adwords And PPC Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Management Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jKpsqa
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
My complete guide to Google AdWords Ad Extensions from the 2014 PPC Masters conference in Hamburg, Germany. This deck looks at Sitelinks, Call, Location, App, Google+, Seller Ratings, Consumer Ratings, Beta extensions, Dynamic Search Ads and more.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
El cálculo del ROI en eventos, por Econlab.Econlab
Todos sabemos lo que es el ROI, el problema llega cuando lo que tenemos que tener en cuenta no es solo el ingreso que nos genera un determinado proyecto, si no también la repercusión que este ha tenido sobre nuestra imagen de marca, grupos de interés, reputación corporativa y otro sin fin de activos inmateriales.
Desde Econlab presentamos un sistema para el cálculo del retorno de la inversión en eventos y modelos de Cuadro de Mando Integral para la evaluación de la gestión en OPCs
Cómo aumentar el ROI de tus campañas de AdWords reduciendo el CPA hasta en un...annaclick
El aumento de demanda en las búsquedas de pago de Google ha provocado que el CPC de nuestras campañas se dispare. A mayor demanda, mayor coste por click o coste por adquisición. Pero si la calidad del anuncio, de la landing page y de la propuesta es buena y relevante, los costes no tienen por qué seguir creciendo, sino todo lo contrario. En esta charla daremos claves sobre cómo optimizar nuestras campañas de AdWords para conseguir obtener un mayor ROI, con un menor CPA, invirtiendo lo mismo. Además, hablaremos de remarketing y retargeting, y de cómo utilizar la información que nos deja el Big Data para rentabilizar aún más la inversión en AdWords.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
My complete guide to Google AdWords Ad Extensions from the 2014 PPC Masters conference in Hamburg, Germany. This deck looks at Sitelinks, Call, Location, App, Google+, Seller Ratings, Consumer Ratings, Beta extensions, Dynamic Search Ads and more.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
El cálculo del ROI en eventos, por Econlab.Econlab
Todos sabemos lo que es el ROI, el problema llega cuando lo que tenemos que tener en cuenta no es solo el ingreso que nos genera un determinado proyecto, si no también la repercusión que este ha tenido sobre nuestra imagen de marca, grupos de interés, reputación corporativa y otro sin fin de activos inmateriales.
Desde Econlab presentamos un sistema para el cálculo del retorno de la inversión en eventos y modelos de Cuadro de Mando Integral para la evaluación de la gestión en OPCs
Cómo aumentar el ROI de tus campañas de AdWords reduciendo el CPA hasta en un...annaclick
El aumento de demanda en las búsquedas de pago de Google ha provocado que el CPC de nuestras campañas se dispare. A mayor demanda, mayor coste por click o coste por adquisición. Pero si la calidad del anuncio, de la landing page y de la propuesta es buena y relevante, los costes no tienen por qué seguir creciendo, sino todo lo contrario. En esta charla daremos claves sobre cómo optimizar nuestras campañas de AdWords para conseguir obtener un mayor ROI, con un menor CPA, invirtiendo lo mismo. Además, hablaremos de remarketing y retargeting, y de cómo utilizar la información que nos deja el Big Data para rentabilizar aún más la inversión en AdWords.
Cosmetic Surgery Website: Information Architecture - categories, content, but...Lynn Holley III
Please note: Most Title Slide Headers following will be global navigational elements within Cosmetic Surgery Centers website - test case I, except “CTAs” which will be positioned through-out the site appropriately. All other topics shown herein will also be navigational elements that will have their own pages dedicated for visitors “usefulness” and search engine friendliness as well. While reviewing, please be mindful that the primary, secondary and tertiary topics in these slides are recommendations for website pages, categories & copy to be written in accordance with existing BRAND Guidelines and or New Defined Concepts.
Test Case I, “Cosmetic Surgery Center” | Lynn Holley III | Business Development
Marketing Automation Applications and EvaluationLynn Holley III
Most all Companies participate with Marketing Automation - at some level. Whether we develop/utilize our own internal Company’s programs and processes, or if we have partially implemented Third Party Solutions. Who knows? Maybe we selectively chose a specific Module-set of Programs to serve our immediate Company’s Marketing needs for Success -- or we spent Six months deciding on which Platform SOLUTION encompassed Everything to achieve this years Goals..
Lets dive in further to what some Program Feature Sets could be:
email marketing, Lead Management, CRMs, ERPs, social CRM, Social Media, Campaign Management, Marketing Intelligence, Contact Management, Content Management, ECM, Project Management, Reporting & Analytics, etc.
pre - Financial Planning Website Information ArchitectureLynn Holley III
Example preliminary sitemap for Financial Planning market segment including some primary and secondary navigational elements & also some simple start-up CTA (calls to action)
These google slides are * proposed global navigational elements for top tier, middle and footer section items of an example Financial Planning Website.
pre-Project Plan: Website & Internet Marketing StrategyLynn Holley III
From initial inception to final completion, the overall pre-planning with necessary vision, strategy, goals, business acumen and the actual “Project Plan” in place always plays a vital role within the WHOLE Process of any successful engagement, large or small. With all Web Project Implementations, the proof can be derived from the result factors of positive goal attainment – however, you can’t even get there without the “Project Plan” evolving into what your Company’s vision was and has changed into upon LAUNCH Mode.
This is an example of an Internet Marketing Analysis Report for a b2b Financial Planning Company’s Website… The SEM Evaluation is based on meeting standard core requirements for ranking well with Google, BING, & Yahoo Serach Results. We are looking at the most basic structures of your website, and determining if they’ve met the minimum standards or not for high ranking performance. Missing out on the basics of SEO can mean catastrophic results for your ranking and driving traffic.
There are several Web Applications and Software packages to Manage our Projects these days. It's especially nice to have a comprehensive system that connects ALL interactions with our Clients from CRM to Invoicing.
Back to the PM piece. With all Web Project Implementations, the proof can be derived from the result factors of positive goal attainment – however, you can’t even get there without the “Project Plan” evolving into what your Company’s vision was and has changed into upon LAUNCH Mode.This PM Plan was created using SmartSheets,
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
Watch the Webinar: http://info.storytellermn.com/maximize-ppc-campaigns
Don't waste your advertising dollars—learn to maximize the ROI of your PPC campaigns.
Many companies turn to PPC campaigns to boost website traffic, but in the wrong hands, advertising online can just be an easy way to spend more money. Marketers often don’t channel the true power of PPC—sending paid visitors to your website home page is a lost opportunity that can have grave consequences. Stop wasting your advertising dollars on campaigns that only create a click.
NordicClick’s Adam Proehl and StoryTeller’s Kathy Heil will help you discover how to maximize your marketing dollars and create PPC campaigns that go beyond clicks to drive qualified leads for your business.
Taller de Adwords en el congreso web de Zaragoza 2012
Descargar el PPS para ver las interacciones de las diapositivas.
Segmentación de campañas de Adwords
Herramientas de Adwords
Buenas practicas de Adwords
Errores comunes
7 Hacks for Google AdWords to Driver More Leads & ConversionArayan Kummar Sharma
The slide has easy to use simple hacks to drive more leads & Conversion from your Google Adwords campaigns.
These hacks come from my experience working in E-Commerce, Food Tech, Education & Startup world.
What to expect from this slide:
- How to bid less and get more leads from your campaign
- How to spend less on Adwords and Rank on top position
- How to automate changes in Google Adwords account for better results.
- How to track competition and your campaign performance
Google Shopping Campaign Structures: What Ifs and What NextsHanapin Marketing
In the world of paid advertising campaigns, CSEs are some of the most vulnerable to fall victim to a set it and forget it mentality. In an increasingly automated world, Sean is going to offer ways to recognize the signal in the noise and how to customize campaigns to fit your KPIs. Using data and examples from a variety of eCommerce sites, this lecture intends to offer a variety of interpretations on structuring Google Shopping campaigns.
Via this session, you’ll learn about:
- Common and manageable campaign structures for CSEs
- Leveraging Google Shopping Ads settings to create funneled shopping campaigns
- Why your shopping campaign may not be converting to your KPIs
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
So how can you ensure you’re maximizing ROI on your ad spend?
Let us help.
Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
Managing 100,000+ Products on Google Shopping: How Advertisers with Large Cat...Tinuiti
Ecommerce companies managing hundreds of thousands of product SKUs in Google Shopping face a set of unique challenges when managing campaigns. Rather than optimizing and testing for success at scale, they’re often dealing with bloated, inconsistent accounts with suffering performance. Building an infinite number of campaigns and ad groups is both inefficient and not allowed by Google which makes campaign and account setup critical for success. Join our webinar to unpack Google Shopping secrets for brands with large product catalogs including the importance of account structure, automation, and streamlining processes to improve performance.
Google AdWords - top 5 insights from your dashboardOctoboard
Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. The real journey starts with Data and ends with Insights. You need loads and loads of data to be able to spot trends and get to insights on Google Advertising and see what works precisely for you.
Put your metrics around these practical questions and make sense out of your Google Ads Analytics!
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Many companies in a B2B area already use Google AdWords and see the impressive results. But B2B and B2C areas are completely different and approaches to using AdWords are different as well. Let's see what it means!
If a strategic and focused Amazon strategy is the key to increased, sustainable growth for brands, Amazon Marketing Services (AMS) is the fast lane to success. Much like Google, the real estate for organic listings is shrinking, and paid ads are increasing in their above-the-fold presence.
With a wide variety of ad and targeting options – and surely more to come – AMS is growing more complex by the day. For this reason, it’s increasingly more valuable to understand how the platform differs from other paid search engines and how to gain the best possible real estate for your brand on Amazon.
The primary goal of any advertising strategy is to maximize the return on investment and drive revenue. On this webinar, we talk through the best strategies to attain the best possible return on ad spend. Many advertising campaigns fall short from a foundational failure to structure them in a way that clearly reveals what’s working, what isn’t, and why. This webinar will dive into the best practices, with proven results, for brands with extensive catalogs to structure AMS campaigns.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
Pre site map for Financial Planning Companies. One of the first steps in the Process of building your website is the Information Architecture phase.(site-mapping)
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
1. AdWords can HELP COMPANIES PRODUCE RESULTS… How do We get STARTED?
How many HOURS of Work does it take a PROFESSIONAL SEO Company to get DESIRED RESULTS?
PPC-ADWORDS
CAMPAIGN
MANAGEMENT
Quasi-Structured Process for SET-UP AND WEEKLY MAINTENANCE
2. ADWORDS CAMPAIGN SETUP: 16 HOURS (MIN.)
This is an estimate of the hours required to setup a typical PPC budget for a company that has never
advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google.
The variables are the size of the market (does client sell locally or nationally?), competitiveness of market,
cost of the PPC bid and seasonal sales cycle for client (bid prices peak at Black Friday, Christmas, etc).
Setup will cost more if the initial PPC review
shows additional attention is required in some areas.
1. Setup Google Analytics & Google Webmaster account 30 minutes
2. Create Adwords account - populate with client data & link to Analytics 30 minutes
3. Review Analytics data if available - determine top 10 most visited pages,
Bounce rates, overall daily traffic, referring URLs, etc. 1 hour
4. Keyword Research - the most critical piece of Adwords creation 4-5 hours
5. Competitive Analysis Determine the top 3-5 online competitors &
ask client to name their top 3-5 “brick & mortar” competitors 2-3 hours
6. Create Campaigns & Ad Groups - Initial setup of campaign 2-4 hours
7. Ad Creation - Write ad copy & populate in Adwords 2-5 hours
8. Create Landing Pages - Create Calls - 2 – Action & A/B split testing 4-5 hours
3. ADWORDS-CAMPAIGN MANAGEMENT:
* EXCLUDES SEASONAL SALES CYCLE PERIODS Per Week 9 HOURS/WEEK
How Important is the Campaign Mangement piece to the overall CAMPAIGN Success? The Initial ADWORDS
set-up is without question the beginning of your month-month journey towards a SUCCESSFUL Campaign.
However - it is equally important to adjust, modify, and remarket based on actual INFORMATION Outcomes
to get the continued optimum RESULTS. Utilize your ANALYTICS - BI/business intelligence to enhance
methods of usage, buying patterns, AND optimization of SUCCESSFUL landing pages & CONTENT.
1. Review Campaign Performance - Minimum twice per week 2 hour minimum
2. Optimize Campaign - Optimize performance. Keyword research,
write ad copy, test ads. Minimum twice per week 1 hour minimum
3. Optimize Keywords - Review performing & non-performing keywords.
Build out keyword list &/or add Ad Groups. 2 hour minimum
4. Optimize Bid settings - Ongoing Adjustments based on performance 1 hour minimum
5. Competitive Analysis - Ongoing competitive research 30 min – 1hour
6. Create Landing Pages - A/B split testing 1 hour minimum
7. Compile reports - Review data with client. Adjust ads & budget
as-needed purely based on RESULTS 1 hour minimum
*8. Client’s seasonal sales cycle - Adjust bids & Adwords campaign
based on sales trends and other ancillary campaign objectives 2 hour minimum