This document discusses using augmented reality (AR) to enhance consumer engagement. It defines AR as using digital information to augment our reality, such as videos, audio, web pages, and animated objects. AR can improve memorability, comprehensibility, and curiosity by associating information with a user's immediate surroundings through their senses. AR apps can increase participation, overcome temporal and physical boundaries by letting users directly experience products and services, and boost engagement and web traffic through linked information. The document promotes an AR app called Voyagerman LivePage that can integrate videos, 3D models, web links, audio, and call features to provide augmented customer engagement.