SlideShare a Scribd company logo
Consumer engagement
through
Augmented Reality
The Voyagerman way
Augmented Reality (AR): What is it?
Immediate
Reality
Digital
Information
Augmented Reality
When our reality
morphs into a
magical,
“augmented” one
through digital
information
Including, but not
limited to, on page
videos, explanatory
audios, web pages
and animated objects
The effect of AR
on human perception
Relatability
Through association of
information with the
immediate reality of the
perceiver
Memorability
Through sensory
experience of the data
getting integrated with
the immediate
surroundings of the
perceiver
Comprehensibility
Through sensory
experience of
complicated concepts,
the perceiver is able to
comprehend them more
effectively
Curiosity
Since the
information
engages the
perceiver
through sensory
routes and
gets integrated
within the ambit
of his/her experience,
he/she feels
more interested
in the subject
The use of AR in
App based engagement
can lead to
Increased
Participation
in information
sharing about
product
Defies temporal and
physical boundaries.
One can directly
experience all the
facilities and
specialties offered
by the organisation
Increased sense of
engagement with
product and its
usage
Linked information
showcasing such as
websites, social
media etc. hence
increasing web
traffic.
An augmented customer engagement through
the Voyagerman LivePage APP
Augmented
Elements
Integrated
videos on
document
page
Interactive 3D
elevation on
pages
Relevant web
page link
Embedded
Customised
application
Audio
content for
visually
impaired
readers
Direct call
facilities
Few samples
For
you
Plane recognition
Let’s explore the limitlessness
Through AR app
www.voyagerman.com
+91-9836136598
angshu@voyagerman.com

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Presentation on plane recognition through ar

  • 2. Augmented Reality (AR): What is it? Immediate Reality Digital Information Augmented Reality When our reality morphs into a magical, “augmented” one through digital information Including, but not limited to, on page videos, explanatory audios, web pages and animated objects
  • 3. The effect of AR on human perception
  • 4. Relatability Through association of information with the immediate reality of the perceiver Memorability Through sensory experience of the data getting integrated with the immediate surroundings of the perceiver Comprehensibility Through sensory experience of complicated concepts, the perceiver is able to comprehend them more effectively Curiosity Since the information engages the perceiver through sensory routes and gets integrated within the ambit of his/her experience, he/she feels more interested in the subject
  • 5. The use of AR in App based engagement can lead to Increased Participation in information sharing about product Defies temporal and physical boundaries. One can directly experience all the facilities and specialties offered by the organisation Increased sense of engagement with product and its usage Linked information showcasing such as websites, social media etc. hence increasing web traffic.
  • 6. An augmented customer engagement through the Voyagerman LivePage APP Augmented Elements Integrated videos on document page Interactive 3D elevation on pages Relevant web page link Embedded Customised application Audio content for visually impaired readers Direct call facilities
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Let’s explore the limitlessness Through AR app www.voyagerman.com +91-9836136598 angshu@voyagerman.com