This document discusses strategic management and the strategy formulation process. It outlines the five steps of strategy formulation: 1) developing a strategic vision, mission, and values, 2) setting objectives, 3) crafting a strategy to achieve objectives, 4) executing the strategy, and 5) evaluating the internal and external environment and adjusting. It also discusses analyzing the internal and external environment, qualitative and quantitative strategic analysis tools, setting strategic objectives, and the importance of implementing and evaluating strategies.

1. PRESENTED BY MR. ROOP SINGH
CLASS- M.COM(2ND)yr
SEMESTER-4th, ROLL NO-22

2.  The appraisal of the external environment of a firm
help in deciding WHAT IT MIGHT CHOOSE TO DO.
 The study of internal Environment on the other
hand enables a firm to decide about WHAT IT CAN
DO
 DYNAMICS OF INTERNAL ENVIRONMENT:- The
resources behaviour ,strenghts and weaknesses,
synergistic effect and competencies of an
organisation determine the nature of internal
environment.

3.  S
STRATEGIC ADVANTAGES
ORGANIZATIOSTRATEGIC
ADVANTAGESNAL CAPABILITY
COMPETENCIES
SYNERGISTIC EFFECT
STRENGTH AND WEAKNESS
ORGANIZATIONAL
RESOURCE AND
BEHAVIOUR

4.  QUALITATIVE ANALYSIS
 VALUE CHAIN ANALYSIS
 QUANTITATIVE ANALYSIS
 HISTORICAL ANALYSIS
 INDUSTRY STANDARDS
 BENCHMARKING
 BALANCE SCORECARD
 KEY FACTOR RATING

5.  Strategy formulation is the process by which an
organisation choose courses of action to
achieve its goals
 Strategy formulation is the process of developing the
strategy. And the process by which an
organization choose the most appropriate
course of action to achieve its defined goals.

6. STEP 1
•DEVELOP STRATEGIC VISION, MISSION AND VALUES
STEP2 •SETTING OBJECTIVES
STEP 3
•CRAFTING A STRATEGY TO ACHIEVE OBJECTIVES
STEP 4
•EXECUTING THE STRATEGY
STEP 5
•EVALUATE INTERNAL AND EXTERNAL ENVIRONMENT AND ADJUST

7. An organization’s strategic mission offers a
long-range perspective of what the
organization strives for going forward.
A clearly stated mission will provide the
organization wit a guide for carrying out its
plans. Elements of a strong strategic mission
statement should include the values that the
organization hold the nature of business.

8.  This the second step in the strategic
formulation process require an organization
to indentify the performance targeted needed
to reach clearly objectives.
 These objectives may include:
 Market position relative to the competition,
 Production of goods and services,
 Desired market share, improved customer
services,

9.  Its require an organization to determine
where its fits into the market palace.
 This applies not only to the organization as a
whole, but to each individual unit and
department throughout the enterprise.

10.  Developing a strategy is only effective if it is put
into place. An organization the marketplace.
 However, without implementing the strategy
 Te method employed for implementation
strategies are known as tactics. These individual
actions enable an organization to built a
foundation for implementation.

11.  As in any plan a regular evaluation of processes
and result is vital to ongoing success.
 An organization should consider following questions:-
o Have market conditions changed that may
require a change in corporate direction?
o Are there new entries in the marketplace to
pose a competitive threat?
o Has the organization been successful in
translating their strategy into actionable steps?

12. THANK
YOU!