Pitch deck of Creatixo

2. Vision
We reinvent creativity and shape a better future of our world.
Mision
Our mission is to develop, measure, and maximize the
potential and talents of people through technology

3. PROBLEM
Organizations that do not focus on innovation or develop
creative potential in their employees have no chance to
survive in the future.
Ø 31% of companies failed to innovate during the pandemic
Ø 50% of all employees need reskilling
Ø Creativity and innovation in top 5 skills of 2025
Ø Creativity No. 1 demanded soft skill in 2020

4. PROBLEM

5. Neptune is the eighth planet.
NEPTUNE
Step 1 - enters the game,
Step 2 - completes an objective
test of creative potential
Step 3 - based on the results,
chooses the area/competency in
which he/she wants to develop,
Step 4 - sets his/her personal
development plan with the virtual
coach,
Step 5 - starts playing the game
and completing tasks,
SOLUTION
USER STEPS INSIDE
APPLICATION
How to work our platform?
We are a gamified software solution for
organizations to develop, measure, and maximize
the creativity potential in their employees and
foster innovation.

6. GRAPHIC PROTYPE DEMO
INTERFACE
Link to our graphic
prototype of
application:
Prototype of Creatixo

7. sharing completed tasks and games
FINAL PRODUCT
games and exercises to develop
potential and talents
test of creativity with game elements
and competencies of Creatixo
1
2
3
GAMIFIED DEVELOPMENT PROGRAMS
CREATIVE POTENTIAL TEST
VIRTUAL INVIRONMENT
WITH AI
CREATIXO MOBILE/GAMIFIED WEB PLATFORM
4
SOCIAL COMMUNITY
PLATFORM

8. CURRENT PRODUCT -
DEMO

9. CUSTOMER PIPELINE 2022
Our customers are companies who purchase online questionnaires and
subsequent 1 hour result interpretations and workshops (1 to X days).
Energy - clean energy initiatives
Banks – financial start-ups, crypto, investing
Retail – IoT, customer different behavior+ 100 employees.
Implemented innovation culture and innovative process.
Psycho-diagnostic test which developing creative potential and innovation
Prospect customers, 1000 EUR/one order
MZV, Wikov, McDonald, Serafin, Vodafone, CSS, Porsche, Oracle, Fleecorn…
Real customers. 4000 EUR/one order
Akka, United Energy, Billa, ČSOB, Moebelix, Bilfienger, Shell, EUC, Mercedes
Benz
400
10
100

10. PROJECTS 2022 - 2023
Ongoing
projects
Revenue Project Probabilty of
success
Company
SHELL 10 000 EUR Diagnostikc +
developing
programme,
90%
McDonald 10 000 EUR Diagnostic +
developing programme
90%
Kaufland 10 000 EUR Diagnostc + developing
programme
90%
Realized projects Revenue Description of projects
Mercedes Benz 10 000 EUR Online Diagnostics + interpretation
and workshops
Billa 10 000 EUR Online diagnostics + interpretation
+ workshop
Moebelix 10 000 EUR Online diagnostics + interpretation
and workshop
Shell 10 000 EUR Diagnostics + coching + team dev.
programme
Kaufland 10 000 EUR Diagnostics + coching + team dev.
programme
ČSOB 5000 EUR Diagnostics + coching + team dev.
programme
Summary 55 000 EUR

11. BUSINESS MODEL
Current business model
Future business model
q Online diagnostic test 80 EUR
q Personal interpretation 115 EUR
q Development program – plan of potential and productivity) 911 EUR
q Total price: 1106 EUR (paid by one user)
Digital application (
q - Diagnostic test
q - Virtual guide (personal interpretation)
q - Gamified development program (plan of potential and productivity)
Monthly membership 10 EUR,
Annual membership 100 EUR

12. 12
Confidential
B2B
>8 mn
Enterprises
25 000
Enterprises
of 250+ empl.
>1 000
Companies
TAM
SAM SOM
+ further global potential
Markets
CZ, D, A, GB, SK, CH
Market size and our focus
SOM
Bank &
Finance
Energy Pharmacy

13. Road map
Subjective
Diagnostic of 9
competencies +
personal dev.
2021
MVP of
development
programs
2022
Test of
creative
potential
Virtual trainer
2023
Development
of application
2024

14. COMPETITORS
Personal
diagnostics
Diagnastics with
development
programs
(applicaton, I.A.)
2O21
2O24
14
Company Revenue Employers
Gallup 195 million USD 2000
Hogan 13,2 milllon USD 192
Lumosity 44 milion USD 70

15. OUR TEAM
J T K
Jindřich Dohnal
Michael Fehn
Katka Kufová
Founder&
Creative Head
(CEO)
Project Manger&
COO
Business developer
manager
Co-Founder,
Shareholder, mentor
and coach
Former CEO of E.O.N.
Tomáš Mentlík
Creatixo team
M
M M
Shareholder, Business
Angel, Mentor,
former COO Retail of
innogy and former
CEO of Innogy CR a.s.
Martin Herrmann Milan Bobek
Shareholder,
Psychologist, product
development
Shareholder/Adviser team

16. Financial
IT development HW&SW
Sales and marketing
Administration
221,000 EUR
135,000 EUR
30,000 EUR
60%
30%
10%
Our investment need = 250 000 EUR
(+ Expected revenue = 150 000 EUR)
396,000 EUR
Total

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