Presentation of Magenable - eCommerce consultancy based in Melbourne, Australia. We specialise in Magento eCommerce as a platform and prioritise business objectives. Visit http://magenable.com.au to find out more and schedule initial consultation free of charge

1. Prepared by Alexander Levashov, Magenable.com.au
How can we help you to
improve your
ecommerce business
Image creidits-Sam Gao

2. Magenable. Who we are?
Boutique eCommerce Consultancy
(c) Magenable.com.au, 2015

3. • Small and efficient
• Lean management
structure – minimal
unnecessary overhead
• Personal attention
from senior people on
every client
(c) Magenable.com.au, 2015
Boutique eCommerce Consultancy
Consultancy
Image credits - wikimedia
Led light bulb

4. • Razor-sharp focus on
eCommerce, we don’t do
everything
• Even more specific – focus on
Magento eCommerce as a
platform
• Deep level of expertise
(c) Magenable.com.au, 2015
Boutique eCommerce Consultancy
x2

5. •We are a accountable for business
results, we not just the dev team.
•Interested in long term partnerships
•Business focused KPI’S
•No inflated costs/we pass on savings
Boutique eCommerce Consultancy

6. Magenable team
Alexander Levashov,
Managing Director
Over 20 years of experience
in business, over 13 in
IT/Digital
Qualifications: MBA,
Magento Certified Solution
Specialist.
Francis Kim,
Technology Director
Over 16 years of experience
in IT
Magento Certified Developer,
Developer Plus, Front-end
Developer and Specialist
(c) Magenable.com.au, 2015
Frank Tzimas:
Commercial Director
Business experience – 20 years (telco,
creative, digital)
BA, Postgraduate Diploma of Marketing
(Monash University)
Extensive experience of work on Asian
markets (China)

7. Our experience with Magento
(c) Magenable.com.au, 2014
Project our team members worked before and at Magenable

8. Magenable
• New business – but
highly experienced team
• Focus on business needs
and objective
• Lean management
structure
• Blended delivery model
(c) Magenable.com.au, 2015

9. Blended delivery model
(c) Magenable.com.au, 2015
Great value for
money
Senior key
personnel locally
in Melbourne
Network of local
partners to
engage on need
basis
Overseas
development
(Eastern Europe)
Lean business
structure

10. What we do: services
(c) Magenable.com.au, 2014
Consulting
Solution
Architecture
Implementation
Support

11. Ecommerce is only part of
the picture...
(c) Magenable.com.au, 2015
Strategy Marketing
Operations
eCommerce

12. Getting the most out of Magento
(c) Magenable.com.au, 2015
• Increasing Conversions: Conversion Rate Optimisation
• Creating a better Customer experience: product
roadmap
• Driving the Voice of the Customer (VOC)
• Integration with different platforms: Mailchimp,
Zendesk, live chat, ERP etc
• Measuring improvements and success : Analytics, KPI’s,
Metrics
• Mobile and Tablet ready
• Optimising for online marketing activities, SEO,
Adwords, Retargeting, eDM.
• Increasing Performance

13. • Product catalogue,
merchandising
• Payment &
Security
• Order fulfilment,
shipping, return
• Customer service
• Marketing (4P)
• Customer service
• User experience,
conversion
• Analytics
• Site load speed
• Main channels:
– eDM
– SEO/SEM
– Social
Where to start? Check the basics!

14. Getting the most out of Magento
(c) Magenable.com.au, 2015
•

15. KPI’s Magenable helps to improve:
(c) Magenable.com.au, 2015
Increase lifetime customer value
Decrease bounce rate
Decrease cart abandonment
Increase ATV
Increase Time on site
Increase Conversion rate
Increase Member sign ups
Increase Click through rate

16. eCommerce success components
(c) Magenable.com.au, 2014
Non-digital
Digital
onsite
Digital
off-site

17. Consulting
(c) Magenable.com.au, 2015
Digital onsite
UX
Visual design
Platform/Functionality
Conversion
Content
Performance
Digital Off-site
Traffic Channels
● SEO/ SEM/ Display Ads
● eDM
● Social/ Content
● Display ad
Sales Channels
● Marketplaces
● Price aggregators/comparisons
● Affiliates
● Analytics
● Roadmapping

18. Solution architecture
(c) Magenable.com.au, 2015
Components
• Infrastructure (soft and
hardware)
• eCommerce platform (Magento)
• Extensions
• Custom modules
• Integrations
Metrics
• Performance
• Scalability
• Security
• Reliability
• Cost

19. Support and ongoing improvements
(c) Magenable.com.au, 2015
• Business hrs
• 24/7 , SLA
Availability time
• Reactive (on request or alert)
• Pro-active (suggest improvements)
Involvement level
• Retainer
Payment scheme

20. Thanks you for your attention!
Discussion time
(c) Magenable.com.au, 2015
Contacts:
Magenable
Alexander Levashov, Managing Director
Mobile 0401 744 597
Website: www.magenable.com.au
Email: alex@magenable.com.au