SOCIAL MEDIA SENTIMENTS OF SUBURBS
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Suburbarian analyzes social media and online data to provide sentiment scores and insights about different suburbs. This helps people choose between living in a nice house in a bad suburb or a bad house in a nice suburb. Suburbarian gathers available data, analyzes it to extract meaningful insights, and presents simple metrics to help users make the right decision about where to live. Their vision is to become the top provider of affordable sentiment analysis worldwide and give individuals access to crowd wisdom.
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SOCIAL MEDIA SENTIMENTS OF SUBURBS
- 1. SOCIAL MEDIA SENTIMENTS OF SUBURBS WWW.SUBURBARIAN.COM
- 2. Over 1.5 million Australians move to a different suburb every year. Typical symptoms: increased anxiety, uncertainty and high emotional involvement. FACT
- 3. TYPICAL DILEMMA A nice house in a bad suburb or a bad house in a nice suburb? ?
- 4. i Available qualitative information is poorly presented. What are real people saying about this suburb? Am I making the right choice to move to this suburb? PROBLEM
- 5. Get a snapshot of what it feels like to live there Compare different suburbs Track sentiment scores OUR SOLUTION
- 6. 1.We gather available data (social media, blogs, etc.) 2.We analyse the data 3.We extract meaningful insights 4.We present simple metrics and attributes 5.You make the right decision HOW IT WORKS social established friendly wealthy trust green expensive glamour
- 7. OUR TEAM 40+ YEARS COMBINED EXPERIENCE ALEX LEVASHOV (BIT, MBA) • Finance + IT • E-commerce • Web development ALEXEI DOMOREV (MEng, MBA) • Designer and marketer • Marketing agency experience • SME consulting SADEGH KHARAZMI (PhD CompSc) • R&D of data oriented systems • Natural language processing • Machine learning
- 8. C$ Cost Structure CH Channels of Distribution CS Customer Segments CR Customer Relationships KA Key Activities KP Key Partners KR Key Resources R$ Revenue Streams VP Value Proposition KP Basic Reports (free) Advanced Features ($) API ($) Widgets ($) KA VP CR CS C$ R$ CHKR Data Mining Design Marketing IP Data SaaS Social Networks Property Portals Labour Data Acquisition Web Infrastructure Overheads Paid Reports Paid Subscriptions Advertising Access to API Online Offline - Professionals Consumers: - Home Owners - Renters Professionals: - Real Estate Agents - Financial Advisors Data Providers: - Property Portals Government Agencies Automated Mass Customisation BUSINESS MODEL
- 9. COMPETITION EXPENSIVE FREE SPECIALISED GENERIC MELTWATER BUZZ NUMBERS TRACKUR TOPSY IBM S U B U R B A R I A N SAP
- 10. STRATEGY 1. Build MVP 2. Early Market Test (Australia) 3. Improve 4. Expand Overseas 5. Enter New Category (i.e. politics) 6. Early Market Test (Australia) 7. Improve 8. Expand Overseas 9. Repeat 5-8 SHORT TERM LONG TERM
- 11. TRACTION WORK IN PROGRESS * Prototype * Branding * Website COMPETITIONS * Finalist of the Westpac Innovation Challenge (Top 5)
- 12. OUR VISION BECOME #1 PROVIDER OF AFFORDABLE SENTIMENT ANALYSIS IN THE WORLD, ENABLING INDIVIDUALS TO ACCESS THE WISDOM OF CROWDS.
- 13. GET INVOLVED ALEX LEVASHOV alex.levashov@suburbarian.com +61 401 744 597