The document discusses the development of a brand for a revolutionary spaceship called Owerfuture that can travel through time and the future. It includes research on space travel milestones, developing a sound signature, naming the product, creating a brand character diagram, and motion graphic branding video for Owerfuture. The brand positions the spaceship as having a magical, hopeful, and freedom-focused character that allows one to control and see into the future.

1. Fa102a, An Energy Efficient Society
and Time Travel.
Space Travel and Beyond Nick Poppe

2. Assignment One, Research
“Wild ride ahead: glimpse at humanity’s long range future”
http://www.kurzweilai.net/wild-ride-ahead-glimpse-at-humanitys-long-range-future
Space Travel and Beyond Nick Poppe

3. Assignment One, Research
Harness the power of the sun.
Space Travel and Beyond Nick Poppe
http://2.bp.blogspot.com/-YCDOo1uTPIo/Tsl4iy77cwI/AAAAAAAAAAM/j6hscqkmMGo/s1600/xsun_in_me.jpg

4. Assignment One, Research
• “Type I, 2100”
• “Type II, 2200”
• “Type III, 3000”
• “Type IV, 12000”
Space Travel and Beyond Nick Poppe
http://i.telegraph.co.uk/multimedia/archive/02597/solar-panels_2597461b.jpg

5. Assignment One, Research
• Travel through space in vast distances.
• Travel through time.
• Explore other universes.
Space Travel and Beyond Nick Poppe
https://graasky.files.wordpress.com/2010/09/cosmic-room-zoom-1.jpg

6. Assignment One, Future Product or Service
Space Exploration and an Efficient Society
• Revolutionary spaceship that can travel through time.
Space Travel and Beyond Nick Poppet
https://newoma.files.wordpress.com/2013/09/622772_10202204076888245_43214009_o.jpg

7. Sound Signatures.
Space Travel and Beyond Nick Poppet

8. Sound Signature Raw Sounds, Voice
Space Travel and Beyond Nick Poppet

9. Sound Signature Raw Sounds, Non Human
Space Travel and Beyond Nick Poppet

10. Sound Signature Raw Sounds, Nature
Space Travel and Beyond Nick Poppet

11. Sound Signature Raw Sounds, Mechanical
Space Travel and Beyond Nick Poppet

12. Sound Signature Raw Sounds, Music Phrase
Space Travel and Beyond Nick Poppet

13. Sound Signature Rational
• Powerful
• Mysterious
• Revolutionary
Space Travel and Beyond Nick Poppet

14. Space Travel and Beyond Nick Poppet
Final Sound Signature

15. Brand Character Diagram.
Space Travel and Beyond Nick Poppet

16. Source for Brand Character Words.
Chris Martin
Space Travel and Beyond Nick Poppet

17. Naming Process
• Power and Future
• Owerfuture
Space Travel and Beyond Nick Poppet

18. Final Product/Service Name
Owerfuture;
• A spaceship that is revolutionary by traveling in the future.
Space Travel and Beyond Nick Poppet

19. Brand Character Diagram Sketches.
Space Travel and Beyond Nick Poppet

20. Brand Character Diagram Versions.
Space Travel and Beyond Nick Poppet
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture

21. Brand Character Diagram Versions.
Space Travel and Beyond Nick Poppet
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture

22. Brand Character Diagram Final Version.
Space Travel and Beyond Nick Poppet

23. Motion Graphic Branding.
Space Travel and Beyond Nick Poppet

24. Motion Graphic Branding, Raw Images.
Space Travel and Beyond Nick Poppet

25. Motion Graphic Branding, Final Video Stills.
Space Travel and Beyond Nick Poppet

26. Motion Graphic Branding, Final Video.
Space Travel and Beyond Nick Poppet
Motion Graphic Branding Video.