This document discusses revisiting educational theories to inform learning in media-rich environments. It argues that while the fusion of education and technology is presented as new, distance education has long attempted to bridge gaps between learners and teachers via media. It also notes that some proposed changes to education are not truly new. A theoretical lens is needed to identify real innovation and understand transformative learning processes. The document advocates for Bildung, a process of self-formation, as a framework and discusses how open educational resources could play a role in Bildung, including enabling social Bildung through sharing content. It raises questions about how Bildung relates to open complex contexts and how Bildung can be ensured in its pure meaning beyond economic principles.