https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This is a case study of Mulungushi University written in partial fulfillment of a Bachelors Degree in Information Technology.
Email: mishechchindele@gmail.com
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Effectiveness of online advertsiment on students in zambia Meshach Chindele
This is a case study of Mulungushi University written in partial fulfillment of a Bachelors Degree in Information Technology.
Email: mishechchindele@gmail.com
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
Industrial training in delhi ncr with placementPriyanka Mourya
SR Thermonix Technologies offers the training program which aims to up-skill and polish fresh technical graduates into comprehensive technical professionals having assured jobs with SR Thermonix Technologies.
it is all about UK leaving the European union.
the process and the impact on india is discussed in this presentation.
this presentation is only for education purpose.
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017Jennifer Jones & Partners
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Social Media Influence Analysis using Data Science TechniquesMuhammad Bilal
The major purpose of this literature search report is to demonstrate the usage of different tactics of data science to investigate impact of social media while considering the interaction between influences and their followers.
Social media research of the future is here right nowThinkNow Research
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.
Amp Agency - The Psychology of Social - February 2012Steven Duque
Once considered a fad, social media has become the epicenter of online experience. Many social media users express a profound connection to sites like Facebook and Twitter, while others prefer smartphone apps like foursquare. Understanding and exploring why social media has such strong behavioral and psychological connections with users can help marketers better identify strategies for outreach, interaction and content creation. In this report, AMP's Insights Lab has partnered with a team of psychologists and consumers to explore the behavioral and psychological philosophies that bond consumers to social media and then translate those principles into business strategies.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
A conceptual study of social media marketing involves examining the fundamental concepts, strategies, and principles that underpin the use of social media platforms for marketing purposes. This study helps businesses and marketers understand how to leverage social media effectively to achieve their marketing goals.
Social Media Marketing: From Entertainment to EssentialKristina Lane
Capstone research project where students were expected to synthesize and integrate learning experiences acquired through the program's previous courses while evaluating current media communications topics.
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. Table of Contents
How to Use Social Media for Market Research...........................................................................................3
INTRODUCTION........................................................................................................................................3
HOW SOCIAL MEDIA IS CHANGING MARKET RESEARCH ............................................................3
HOW CAN SOCIAL PLATFORMS HELP WITH MY RESEARCH AND HOW CAN I TRUST
THEM?.........................................................................................................................................................4
WHAT IS SOCIAL MEDIA AND HOW DOES IT WORK?.....................................................................5
Profile ...........................................................................................................................................................5
Stream or Wall..............................................................................................................................................6
Pages.............................................................................................................................................................6
Lists and Circles...........................................................................................................................................6
Communities and Groups.............................................................................................................................6
Hash tags ......................................................................................................................................................7
ESTABLISHING YOURSELF ONLINE AS A RESEARCHER...............................................................7
Which Channels Should I Use?....................................................................................................................7
LinkedIn .......................................................................................................................................................7
Twitter ..........................................................................................................................................................7
Google+........................................................................................................................................................8
Facebook ......................................................................................................................................................8
GETTING STARTED..................................................................................................................................9
CREATING A FOLLOWING IN YOUR FIELD OF RESEARCH............................................................9
CASE STUDIES ........................................................................................................................................12
CONCLUSION ..........................................................................................................................................14
3. How to Use Social Media for Market Research
INTRODUCTION
Market researchers are often expected to pull together comprehensive analysis and data in
niches they either have a limited knowledge of or that they have not worked in for some
time.
Couple this with the ever increasing demand on time, and you find an almost universal pain
point for the market research industry.
Because social media has long been disregarded as trivial and unreliable, market
researchers have continually dismissed it as a viable research tool, and rightly so.
Anonymity, lack of validation and its early adoption by primarily self- selecting, tech-
savvy users are all valid concerns. More recently, however, the increasing pressure for
social networks to turn a profit is forcing the industry to focus more heavily on
promoting quality content from consistently-trusted people.
While this shift in focus has not yet made social media a reliable source of primary research
data, it is encouraging the publication of accurate, quality content by recognized authors and
researchers. Therefore, unless you are a large consumer-based company that can derive some
actionable data from likes and shares on Facebook, there is another reason why social media
should be a key part of your tool kit.
This white paper lays out the case for the use of social media in market research and
outlines the basic steps necessary in order to create a market researcher’s social presence.
HOW SOCIAL MEDIA IS CHANGING MARKET RESEARCH
According to Generator Research, the total number of global social networking users is
projected to increase from 1.8 billion by the end of 2013 to 2.5 billion by 2017; therefore, it
is safe to say that social networking is not going anywhere anytime soon.
Depending on your industry, social media can supplement your market research objectives
and allow you to talk directly to researchers and research communities in a collective way
that has not been possible before. Let’s examine how social media is transforming the
market research industry from the inside out:
1. Real-time pulse checking. Social media allows for rapid thought sharing and opinion
offering. You have the ability to quickly connect with trusted researchers and gain
timely access to reliable market research information through networking. In addition,
customer trends and attitudes are primed for quicker mapping with social media. You
also have the ability to see the fluctuations in consumer attitudes with minimal
turnaround time.
4. 2. Refined engagement with your audience and colleagues. Traditional
marketing methods placed consumers in the role of the listener. It was a one-way
communication reminiscent of parental lectures. Social media opens up the lines
of communication. Now, marketers can actually engage in a discussion with their
target audience. It is more about learning what they want instead of telling them
what we think they want. Social platforms also allow for refined engagement with
other professionals in your field. This greatly helps to promote thought leadership
and information sharing.
3. Flexible procedures for obtaining customer feedback. Social media provides a
market researcher with the ability to survey an audience and constantly compile
actual data in real time. NM Incite states that 58% of social media users say they
write product reviews to protect others from bad experiences, and nearly 1-in-4 share
negative experiences to punish companies. Social listening allows a researcher to
continue to monitor what people are saying. This is particularly useful in reviewing
and qualifying market research providers for potential engagement.
4. Refined segmentation opportunities. For a market researcher, social segmentation is
critical to developing proper user personas and advancing your understanding
of customers’ needs. With the ability to test multiple tactics and gather consumer-
generated content, a market researcher is able to refine customer segments and
expand their knowledge about them. Social media affords you the opportunity to
communicate with each consumer segment.
5. Optimizing research budget and spending. Social media creates opportunities to
save money. Social platforms allow researchers to connect with one another and
encourage the posting of quality, reliable information that can prove valuable to
others in your field. In addition, in terms of conducting supplemental research, with
the appropriate measuring tools and a focused approach, social media can offer
viable, lower-cost alternatives to some traditionally expensive research methods.
HOW CAN SOCIAL PLATFORMS HELP WITH MY RESEARCH AND
HOW CAN I TRUST THEM?
Most people have some level of social presence, whether it is a basic LinkedIn profile
“just for business purposes,” or a fully fledged blog with integrated Twitter, Google+
and Facebook accounts.
These networks offer different ways of connecting and communicating with other people in
your industry, which can be extremely beneficial for your research purposes. More than this,
they allow their users to share, like and discuss a variety of content. As social channels are
becoming increasingly effective ways to communicate with different professionals, these
platforms are connecting communities of people that may never have met in the real world,
broadening and expanding the reach of many industries. Researchers now also have an
5. additional outlet for discovering the most credible market research providers in any
particular vertical. The social web has spread wide enough that there are communities of
experts in every field you can imagine, all gathering to discuss and share research-related
material.
From the outset, social channels have been treated with skepticism within the research
community. Initially, consisting of very narrow groups of primarily tech-savvy people,
both Facebook and Twitter gained a reputation for being particularly trivial in terms of
content.
Add to this the invalidated, unfiltered and often anonymous nature of the content, and it
is easy to understand why businesses could not see any value in these social platforms.
More recently, however, the social media industry has matured and is increasingly looking
for ways to turn a profit. In order to accomplish this, they have had to find ways to reduce
anonymity and increase the reliability of their content and users. In addition, certain sites,
such as LinkedIn, have to maintain a certain level of credibility in order to brand
themselves as a business network.
While this improvement in content quality has made it possible for the larger consumer
brands to derive some actionable market research from follows, likes and shares, it has not
yet reached a point where serious market researchers from more diverse industries can
utilize the data for their reports. So, how can these researchers harness the power of social
to enhance their market research effort?
The answer lies not in the research itself, but in the people engaging in social media
platforms and the communities that are sprouting up around them.
WHAT IS SOCIAL MEDIA AND HOW DOES IT WORK?
There are hundreds of social platforms on the Internet, and this number continues to grow.
There are, however, four primary social channels that are particularly well established and
useful to market researchers: LinkedIn, Twitter, Google+ and Facebook. While each of these
has its own terminology and unique differences in functionality, they all have the same basic
building blocks. While some networks have additional functions that prove valuable to
researchers, such as Google+ Hangouts, it is most important to recognize the common
functions and how each can be used to further your market research efforts.
Profile
All social networks require you to set up a basic profile. This shows other users who you
are and what interests you. Each platform requires slightly different levels of information
to get started, and while it is possible to set up anonymous or fake identities, it is generally
recommended that you do not. Your profile is equivalent to an identification card. It is the
first and, in most cases, the only chance to persuade people to connect with you. So, it is
important to map out the right information to have in your profile in order to ensure that
you are appealing to your target audience.
6. If you are looking to use social media to enhance your research prowess, it is highly
recommended that you take a professional approach to your profile in order to establish
yourself as a reliable source in the market research industry. The more information you can
give that adds credibility to your research status, the more likely it is that other professionals
will share and comment on your projects. Each social platform has a somewhat different
‘social’ profile, so you should adapt your persona accordingly. For instance, LinkedIn is
considered a business network, so professional courtesy in posts is generally the norm,
whereas Facebook is considered much more personal (for friends and family), so taking a
more casual tone can be expected.
Stream or Wall
Each social platform has a primary stream, wall or feed that consist of a list of posts from
people within your network. In this you will see both public posts (those that can be seen
by any of the people you are connected to) and private ones (where you are a member of a
Selected group of people designated as recipients). In each service there are ways of filtering
this so that you only see posts from specific groups and/or people, but we’ll cover that later.
Pages
In addition to individual accounts, Facebook, Google+ and LinkedIn allow companies to set
up brand pages. These work in a similar fashion to personal accounts, but represent
organizations as a whole. People can “like” or “circle” pages, but they do not “friend” them
in the same way you do an individual. As a researcher, brand pages can be of interest if you
are researching specific verticals, or even specific organizations, as this is where they will tell
you what they are currently selling or working on. Company pages can also be useful to
researchers in helping connect them with the appropriate professionals within certain
organizations.
Lists and Circles
Your friends and followers can be grouped into lists in order to better manage who you post
to and what posts you see at any given time. This is particularly helpful if you do research
across different subject areas, or if you use your accounts for more personal posts as well as
professional. By grouping your connections, you can more effectively communicate in a
particular vertical.
Communities and Groups
Another way to connect and network with sets of like-minded professionals is to use the
different social platforms’ groups or communities function. If you join one of these, you can
send posts to, and lead discussions with, an entire network of industry professionals without
having to follow or friend every single one. These are also effective ways of locating general
information or finding specific individuals who may be useful aids in your research efforts,
which you can then friend individually.
7. Hash tags
Hashtags started as a way for Twitter users to tag related posts. By placing a # in front of a
word, it became possible for users to find public posts that related to a given subject. This
concept has extended across many platforms, including Google+ and LinkedIn, making
conducting searches for particular research topics easier and more efficient.
ESTABLISHING YOURSELF ONLINE AS A RESEARCHER
Which Channels Should I Use?
There are only so many hours in the day, so you need to decide which social channels
can be most effectively and efficiently utilized for your particular research efforts. This
is especially critical as new networks continue to enter the market at a steady pace. Your
choices will largely depend on the specific areas of research you cover, but, generally,
LinkedIn is probably a good start. Most professionals have LinkedIn accounts, and many
share their expertise and interesting links on it. Below are some of the more popular social
networks to consider for market research usage.
LinkedIn
All the social platforms, LinkedIn are likely the most relevant; as it was designed to closely
reflect the growing needs of the business world. This particular social network is geared
more towards professionals and companies interested in conducting market research in the
B2B market. With the addition of university pages, there are signs that the platform is
planning on integrating the more social aspects inherent to Facebook, Twitter, and Google+.
Because it is a niche network, researchers should closely monitor and engage in relevant
discussion groups on LinkedIn to gain valuable information from other industry
professionals as well as to connect with other market researchers in order to exchange ideas
and best practices.
Some of the more popular Market Research Discussion Groups are: Quirks, Market
Research Professionals, Next Gen Market Research (NGMR), Market Research and The
Insight Innovation Forum.
Twitter
Twitter is a fast- paced social platform that allows for immediate dispersion of
information to high volumes of individuals, taking the concept of micro-blogging to
global proportions.
According to eBiz, Twitter is the 9th most visited website on the Internet, and with around
58 million tweets per day and 9,100 tweets per second, it has become a social media
data haven. According to Statistic Brain, it is expected to garner around $400 million
in advertising revenue by the close of 201
8. Twitter provides market researchers with a platform to gather massive amounts of
information from companies and other industry professionals. The Favorite and Retweet
functions then encourage you to tag relevant information for later review and to repost the
information for your own network of followers. Twitter’s immediacy also allows researchers
to build and quickly access a wide network of professionals for questioning, offering a
valuable on-the-go troubleshooting nature.
Google+
Google+ is becoming increasingly important and, currently, seems to be positioned
somewhere between the business approach of LinkedIn and the more ‘social’ feel of
Facebook. According to Business Insider, there are 359 million active users on Google+,
which is a 33 percent increase from June 2012, forcing its way into the discussion of social
networks that corporations must add to their integrated marketing strategy.
In terms of research, this platform is becoming increasingly important because of its
connection to other Google platforms, including Google search. In addition, colleagues
and connections can be organized into circles, segmented lists broken down by user-
defined characteristics. As a market researcher, it is critical to take advantage of the
circles capability to finely segment lists of credible research professionals in each vertical.
Questions and posts can be shared exclusively with individual circles, communities or the
public. A Google+ research strategy has the potential to be dynamic, multifaceted and
widespread given the growth rate and ongoing development of the network.
Facebook
Facebook may be a better bet if you are primarily focused on researching consumer brands
and social trends. This platform is much more biased towards the ‘social’ aspect of social
media and, as such, has a massive presence there. While Google+ has the edge in terms of
search and online integration, Facebook also has powerful search capabilities and is tied
into Microsoft’s Bing services.
According to Facebook, there are over 1.19 billion active monthly users of the social
network across the globe, which is a 20 percent increase from 2012. The landscape is
monstrously large, and it is incumbent on brands to understand how to communicate using
it. Because the network of individuals on Facebook is continuing to climb, market
researchers must take note of the growing opportunity to connect with industry professionals
and the increasing ability to distinguish credible and reliable market research on each
platform.
It is also worth looking at some of the other social channels on the web if you are in a
very specific niche. The social landscape is continuing to fragment with platforms such as
Tumblr, YouTube and Vine. If one of these is more aligned with your research efforts, then
try utilizing them as well.
9. GETTING STARTED
Once you have identified the most viable social platforms for your specific research efforts,
you are ready to begin utilizing them. The first step is to create your profile, and as we
discussed earlier, it is imperative that you use this profile to establish your credentials. How
much or how little you share is up to you. However, keep in mind that if your goal is to
find the highest quality research via the most reliable individuals and organizations, you
must establish your credibility as a researcher. Otherwise, it will become difficult to
meaningfully engage with the quality of connections that you desire.
Despite the hype concerning privacy, there are numerous ways within each network to keep
your profile at a level of sharing with which you are comfortable. It is said this, if you are
serious about networking with other professionals and getting feedback on research topics,
you need to share at least enough about yourself that you will be taken seriously by your
networks. Essentially, you need to treat your online interactions in a similar way to physical
ones. In order to connect with interesting and informed people, it is important to present
yourself in a credible way. Once you have created a professional and intriguing profile, you
must then begin establishing a solid following within your field.
CREATING A FOLLOWING IN YOUR FIELD OF RESEARCH
After establishing your profiles and research credentials on these social platforms, the
next step is to start building up your networks. In each of your chosen platforms, start by
connecting with people you knows, such as family, friends or colleagues. Make sure you
categorize them appropriately so that you only post relevant content to their feed.
Start slowly and review the profile and posts of each person before you connect to them.
It is very common for people new to social media to feel the urge to connect with every
person who sends them a request. Avoid this. Only connect with people who are pertinent to
you and your research goals. In addition, particularly on Google+, it is common for people
to share their circles of friends (often containing tens or hundreds of people they think are
worth circling). Avoid these as well. This is a very easy way to clutter up your network with
people that either post irrelevant content or do not post at all.
Researchers should also take advantage of the search options available on each platform to
begin locating and connecting with other research professionals, market research providers
and different companies. An annual report from University of Massachusetts Dartmouth
evaluating the social media activity of Fortune Magazine’s Fortune 500 list found that 77
percent of this year’s Fortune 500 companies maintain active Twitter accounts, while 70
percent have Facebook pages and 69 percent have YouTube accounts. This was a four
percent increase since 2012. In fact, eight of the top 10 Fortune 500 companies maintain
a Twitter presence, and nine have active Facebook pages and YouTube accounts. Clearly,
your options for viable connections are abundant.
10. Interestingly enough, the Fortune 500 company leading with the most Twitter followers and
Facebook fans is new to the Fortune 500 list. Debuting at 482 this year, Facebook has over
8.5 million Twitter followers and more than 92 million Facebook Fans.
While Twitter, Facebook and YouTube still garner the most activity from the Fortune 500 set,
many Fortune 500 companies are active on Pinterest, Google+, Instagram and Foursquare as well.
The study revealed that 35 percent of Fortune 500 companies had active Google+ accounts, while
19 percent had non-active Google+ accounts. Forty-four of the Fortune 500 companies are on
Instagram, including Ford, AT&T, Avon and Home Depot. Likewise, there are also 44 Fortune
500 companies on Foursquare, including Walmart, Target, Walgreens and Lowe’s.
11. FINDING RESEARCHERS, MARKET RESEARCH COMMUNITIES
& INFORMATION
As you begin searching for individuals and communities to connect with, you will find
several tools to be exceptionally helpful. It is important to understand how to utilize these
tools to seek out the most credible and engaged members in order to most effectively benefit
your research efforts. One of the most effective tools is the groups and communities features
available on the different platforms.
Google+, for instance, offers Google+ Communities. These industry-specific communities
allow you to find and engage with a large number of people who share a common interest.
However, arguably the most useful feature of this platform is the searchable categories
feature. This search option allows researchers to browse predetermined categories for
already well-established groups. In addition, Google+ pre-recommends relevant
communities based on your profile and associated groups and pages.
LinkedIn and Facebook utilize a similar function with their Groups feature, where
individuals can search for different groups via keywords. You can also view similar results
for each group listed. In addition, both platforms host “open” and “closed” groups. Open
groups are available for anyone to join, whereas closed groups require approval before
acceptance. The closed group feature is a particularly viable tool for researchers as
members of the group are already prescreened.
12. Once you have found and connected with these individuals and communities, you can begin
collecting valuable and useful information. As a market researcher, having extremely large
amounts of data at your disposal is a good problem to have. The more data available to you,
the better positioned you are to acquire the best information (from the best sources), make
precise insights and draw comprehensive conclusions. By using social media, researchers are
now able to create and access entirely unique collections of information promoted by
preselected research individuals and market research providers.
CASE STUDIES
Now that you know the benefits that social media can provide for market researchers, it
helps to understand how established corporations have effectively utilized social media for
market research purposes.
LEGO CLICK
LEGO is a generational brand name that is well known in every household. They have used
sophisticated consumer segmentation to break down their target market on a granular level,
their core target audience being a young boy. Lego further segmented their customer base
into the following six groups:
• Lead Users
• 1:1 Community
• Connected Community
• Active Households
• Covered Households
• All Households
In an effort to crowd source new product development, LEGO launched their social media
campaign LEGO Click in 2009. Lego Click is a community that brought creative industry
professionals together to develop new product ideas for the company’s target market. Ideas
could be submitted through community posting, or via Facebook and Twitter. On Twitter,
by using the hashtag #legoclick, users could pitch their new ideas in an organized way.
This social think tank strategy is one of the ways to take advantage of the capabilities
inherent to social media. It is an effective way to utilize talented innovators who are seeking
any opportunity to share new ideas. For a company, it is important to leverage any expertise
possible. Social media is well positioned to do just that, and Lego shows us how to
successfully and strategically carry it out.
13. ETSY
Etsy is an online marketplace revolved around the buying and selling of handmade products.
Since its launch in 2005, it has grown to over 300,000 sellers and continually growing at a
steady pace. Its first foray into social media was via Twitter. Taking a multi-faceted
approach,
Etsy sought to test the social network’s capabilities to enhance customer relationship
management and grow seller communities.
Twitter helped the Etsy community through the following:
• Alerted potential customers of new or featured products from sellers.
• Offered a channel for the exchange of ideas and suggestions to improve or streamline
the creative process.
• Increased the social media reach for sellers in the community. This was done via
retweets. It also underlined the importance of social media for the sellers, who look to
broadcast their personal branding to the largest audience possible.
• Streamlined customer service and shortened response times. The rapid movement of a
Twitter timeline garners many questions that are expected to be answered. This can
supplement customer service, but should not entirely replace traditional customer
service methods.
• Encouraged sellers to pose questions to followers and collect feedback, creating a
social media focus group. Through ad-hoc surveys, a market researcher can obtain
rich data in a short amount of time using social media.
CLOROX GREEN WORKS
In 2010, Clorox ran another successful and exemplary social media campaign to market its
new Green Works brand, a line of environmentally safe cleaning products. Clorox developed
their target audience, females between the ages of 25 and 34, and began using many of the
aforementioned social networking techniques that we have discussed. By searching for
relevant keywords, such as “clean” and “green,” Clorox targeted individuals on Facebook
who had mentioned these keywords in their profiles. So, by networking and engaging with
the right audience, Clorox was able to increase Facebook users’ “intent to purchase” the
Green Works detergent by 7%, according to a study conducted by Nielsen. In this instance,
not only does Clorox’s usage of social media exemplify the power of successfully
networking with relevant individuals, but it also proves the importance of tailoring your
profile to your interests and verticals.
14. CONCLUSION
Social media is maturing and, in order to become profitable, has had to find both direct
and indirect ways to validate the quality of the content and the people who use it.
Social media is no longer a medium to discount, but rather a data collection platform
used to make smarter business decisions on how you market your products and
services and to more effectively locate specified material through networking with
other industry professionals.
Benefits of Market Research Using Social Media
• Access to vast, worldwide networks of researchers in your field.
• Ability to find people researching in very narrow verticals.
• Speed with which you can communicate with communities and people.
• People like to share via social networks.
• Find the reports and research that are being talked about.
• Helps you get up to speed on the latest research in a given field even if it is
new to you.
Things To Avoid On Social Media
• Do not over post; otherwise, your information loses value.
• Stay professional and respectful.
• Display genuine interest in content posted by others in your communities;
do not expect to get information from individuals you have not engaged
with.
As more research companies, researchers and scientists go online and share their
findings, the easier it becomes to locate the highest quality research in even the
smallest and narrowest fields of study. And, with social media continually evolving
and becoming more useful in the market research industry, the possibilities for
community engagement and information sharing will only continue to grow.