How to Build a (Basic) Social Marketing Plan
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The creation of a social marketing plan shouldn't have to be complicated. In this talk, I outline two major themes of a social marketing strategy, and six specific 'checklist items' that one needs to design, create, and answer in order to build a basic social marketing strategy. This talk was hosted by Writer's Block Philippines.
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Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social Media
A study of Planning and developing strategies for effective social marketing....
A study of Planning and developing strategies for effective social marketing....
Running Head BUSINESS PROPOSAL 1Business Propo.docx
Running Head BUSINESS PROPOSAL 1Business Propo.docx
Employee Benefit Communication: Think Like a Marketer
Employee Benefit Communication: Think Like a Marketer
More from Jason Cruz
How Tourism can Win in a Virtual World
My slides for the Tourism Promotions Board of the Philippines' event. The main theme was "how to sell tourism virtually" and, in the session, I shared three thought-starters for the travel-and-tourism businesses in attendance.
The Truth About the Millennial Workplace
In this fireside-chat session hosted by Sprout Solutions, I shared five key Truths about the the Millennial workplace - and how HRs can create an environment that's ready for the next generation of leaders in their respective organisations.
The Truth About Content Trends
My presentation deck at the Content360 2017 Conference. On this presentation, I share three truths we learned about content, as learned from Jollibee's massively successful "Kwentong Jollibee" ("Jollibee Stories") series of videos.
For the full commentary on these slides, please visit my blog at jsncruz.blog.
The Four Elements that Make a Social Media Crisis
On this short session with Writer's Block Philippines, we discussed the "four horsemen" of a social media apocalypse. We also touched briefly how to use social listening to spot a potential crisis - and also potential content opportunities.
For questions, please feel free to reach out.
Growth through Social Media
The document discusses three ways for businesses to use social media to grow: 1) Check social conversations to understand what people are talking about; 2) Create responses that take advantage of free consumer data revealed on social media; 3) Connect with potential consumers identified from social media conversations. It notes that the Philippines is a social-first culture and one of the largest Facebook countries, so social media provides many opportunities for businesses to be relevant.
ASPAC 2015 - The Best Stories are Collective Stories
A workshop presentation during the ASPAC 2015 conference in Bonifacio Global City, Taguig, Philippines. Held at the Mind Museum, this presentation was specifically for the science- and museum communities across the region.
Video references:
Slide 06: Nike Find Your Greatness
Slide 14: Reebok Official CrossFit Video
Actual typeface: Gotham Ultra (headers and major quotes); Roboto LT (minor statements)
Social Media for Business - 5 Ways to Make it Work for You
When 98% of all digital activity in the country involves social media, brands and businesses should have more than mere presence. As a channel, it offers unprecedented intelligent reach to real consumers, on platforms they already use. Here are five ways to use social media for your business.
The Digital Workforce
A talk on the changing landscape of the workforce, and how developments in the Philippine digital industry is paving the way for this generation of students to truly excel when they "get out there."
Held at Adamson University, Philippines.
How to Share the Right Ideas through the Right Media
My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages.
Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!
Beginner's Guide: Social Listening
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
Introduction to Social Media Policies Creation
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
A Snapshot of Instagram Usage in the Philippines - 2014
Most Filipino Instagram users access the platform daily, with over half checking more than twice a day. Food photos are the most commonly shared, with 9 in 10 users posting pictures of meals. Travel and scenic shots are also popular, shared by 80% of Filipino Instagrammers. Selfies are another common post, with 62% of users sharing self-portraits. The majority of users are under 35 years old and female, though LGBT and male representation is growing. Smartphones are the dominant way Filipinos access Instagram.
Digital Trends
A social media marketing talk at De La Salle University, presented on October 1, 2013 on trends on digital marketing that result in either effective results or increased positive sentiments for a brand/company.
Social Media Management - The Coolest Career
As the Philippines move even faster into a digitized state, social media management is fast becoming a popular but also misunderstood work description. Here is an attempt to present the basics of what social media managers actually do - and their relevance in a world modernizing yet again.
This was my talk given on Feb 9, 2013 at Colegio de San Juan de Letran, Manila, for the Young Marketing Executives' "UPBEAT: A Jumpstart for Marketing Profession".
Against the Current - Digital Marketing's Challenges and Future in the Philip...
The current challenges of digital marketing in the Philippines and why the future is bright despite and in spite of these obstacles.
A talk given at SM Sta Mesa for the Polytechnic University of the Philippines' Marketing Jays Productions: "Uprising of the Marketing Victors, Empowering Brands, Engage Customers, and Execute Big Ideas". February 5, 2013.
Are You Safe on Social Media?
The Internet - social in particular - is full of ways to put ourselves in danger. Check this out and learn how to stay safe on social media.
This is the slideshow of my talk during the Manila Social Media Day 2013.
A Snapshot of Instagram Usage in the Philippines
Instagram is popular in the Philippines, especially among women under 35. Most Filipinos use Instagram 1-4 times per week and like to post photos of themselves, food, travel, and scenery. Students make up over 40% of users and over half use Android phones to access Instagram. Filipinos frequently share their Instagram photos on Facebook.
More from Jason Cruz (17)
ASPAC 2015 - The Best Stories are Collective Stories
ASPAC 2015 - The Best Stories are Collective Stories
Social Media for Business - 5 Ways to Make it Work for You
Social Media for Business - 5 Ways to Make it Work for You
How to Share the Right Ideas through the Right Media
How to Share the Right Ideas through the Right Media
A Snapshot of Instagram Usage in the Philippines - 2014
A Snapshot of Instagram Usage in the Philippines - 2014
Against the Current - Digital Marketing's Challenges and Future in the Philip...
Against the Current - Digital Marketing's Challenges and Future in the Philip...
Recently uploaded
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
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学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Recently uploaded (10)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
How to Build a (Basic) Social Marketing Plan
- 1. How to Build a Social Marketing Plan A Workshop Session on Social Strategy Writer’s Block Philippines 2017 © Jason Cruz
- 2. JSNCRUZ
- 3. “Social Strategy” It’s just like any other strategy… ...except that it’s experienced on social.
- 4. Explore opportunities and solutions Identify the roles of social and content
- 5. 1 Clear and Measurable OBJECTIVES Business Objectives Marketing Objectives
- 6. 2 A Powder Keg of a TRUTH
- 7. 2 A Powder Keg of a TRUTH
- 8. 3 The MEANINGFUL Role FROM Something insignificant, or was not working for the business/consumers TO Something that actually means something to people; something worth talking about
- 9. 1 The CONSUMER Journey Map Awareness Consideration Trial/Usage Advocacy
- 10. 2 The Social ECOSYSTEM Map ???
- 11. 3 The High-level CONTENT Themes Awareness Consideration Trial/Usage Advocacy
- 12. Putting it all together...
- 13. The Fundamental Social Strategy Framework WHY ARE WE DOING THIS? WHAT IS THE GUIDING INSIGHT BEHIND THIS? HOW DO WE EXPRESS THIS IN A MEANINGFUL WAY? Who is this for? During when? How will they experience the brand? Where will they experience the brand? How will we measure – and optimize – the consumer experience? The Role of Social in Your Marketing Campaign Media Support and Measurement
- 14. JSNCRUZ