Caruso Drye Profile

CARUSODRYE
Mesilla Valley
Mall
Location: Las Cruces, New Mexico
Client: Gregory Greenfield &
Associates
Architect: CNNA | Atlanta
Sign Contractor: Gable Sign Company
Year Completed: 2005

Working within a very tight renovation
budget and schedule, the architectural
team at CNNA and CarusoDrye worked
together to prioritize rebranding
options in a manner that would
maximize visual impact for this retail
center in southern New Mexico.
Existing sign structures were re-used,
and mall entrances received simple
paint and graphics rather than more
costly architectural options, to
complete the project on time and
under budget.

Caruso + Drye Design Group, Inc. Caruso + Drye Design Group, Inc. (P)770.794.0360
Environmental Graphic Design Consultants 358 Roswell Street, Suite 1120 (F)770.794.0370
Marietta, Georgia 30060 www.carusodrye.com

CARUSODRYE
Mesilla Valley
Mall
Cinema Expansion
Location: Las Cruces, New Mexico
Associates
Architect: Not Applicable
Sign Contractor: Henry, Incorporated

Following a successful renovation and
rebranding effort in 2005-2006,
CarusoDrye was retained by the Mall
Owner to develop signage designs
associated with a cinema expansion
program in 2009. The new cinema
obstructed views of the mall entrance
necessitating mall and cinema
signage visible from the parking lot to
help patrons locate the entrance to
both the mall and the cinema. In
addition, signage was added inside
the mall to identify the egress
circulation to the mall parking and
cinema.


CARUSODRYE
Santa Fe Place
Location: Santa Fe, New Mexico
Associates
Architect: CNNA
Sign Contractor: Gable Sign Company

Working within a very tight renovation
budget and schedule, the architectural
team at CNNA and CarusoDrye worked
together to prioritize re-branding
options in a manner that would
maximize visual impact for this older
retail center on the west side of Santa
Fe. Existing sign structures were re-
used and mall entrances used bold
applications of paint and graphics
rather than more costly architectural
options to bring the project in on time
and under budget. The result was very
successful for both the Owner and the
City of Santa Fe.


CARUSODRYE
Westgate
Mall
Location: Amarillo, Texas
Owner: Gregory Greenfield &
Associates
Architect: CNNA Architects
Sign Contractor: Sign
Productions/Jones Sign

As part of a comprehensive mall
renovation program, Caruso + Drye
Design Group was hired to design a
new mall logo/logotype and
associated interior and exterior
signage. The first phase of the
program (Interior Signage) included
new interior directional graphics, mall
restroom identification signage, and
Food Court Identification graphics.

The second phase of the program
(Exterior Signage) included a new 65’
tall pylon along Interstate 40, site
directional signage, and new mall
entrance identification signage.


CARUSODRYE
Town Center
At Cobb
Location: Kennesaw, Georgia
Client: Simon Properties
Architect: SPG3/Philadelphia
Sign Contractor: Knight Signs

Caruso + Drye Design Group worked
closely with the architectural team at
SPG3 & Genral Contractor VCC on the
development of a comprehensive
image and re-signing program for this
mall renovation program Northwest of
Atlanta, Georgia.

The program included both interior
and exterior signing to complement
the mall entry and interior renovation
program. Exterior signing included
new mall identification pylons, site
directional signage to anchor tenants
and mall entry identification signing.
The interior program consisted of
pedestrian wayfinding signage,
restroom identification signage and
Food Court Identification signing to
correspond with the Food Court
renovation effort.


CARUSODRYE
3344
Peachtree
Location: Atlanta, Georgia
Client: Regent Partners
Architect: Smallwood Reynolds
Sign Contractor: Henry, Inc.

Continuing their long relationship with
Regent Partners, CarusoDrye was
charged with development of a
comprehensive signage and
wayfinding program for this 50 story
mixed use development in the
Buckhead neighborhood of Atlanta.
The project consisted of 25 floors of
Class A Office space, topped by 25
floors or premium residential
(Sovereign), plus associated parking
decks for both portions of the
development.

Inspired by the dramatic sculptural
qualities of the building architecture,
the primary signage components
incorporated curvilinear forms and
details, and a modern upscale feel.


CARUSODRYE
Two Alliance
Center
Client: Tishman Speyer
Architect: Smallwood Reynolds

Working with the development team at
Tishman Speyer, CarusoDrye was
charged with the development of a
comprehensive graphics and signage
program for this 19 story office tower
in the heart of Atlanta’s Buckhead
Commercial District. The program
included Interior Building Core
Signage, Parking Deck Signage &
Graphics and Site Graphics & Signage.

The signage design was detailed to
reflect the iconic swoosh form that is
so integral to the building
architecture. The signage also
reflected the Tishman Speyer design
philosophy of simplicity, lasting
materials and judicious use of color.

TWO
ALLIANCE
CENTER


CARUSODRYE
One Midtown
Plaza
Owner: Tishman Speyer
Architect: Mack Scogin Merrill Elam
Architects
Sign Contractor: Environmental
Graphics Group

As part of an extensive lobby and
facade renovation program,
CarusoDrye was commissioned by
Tishman Speyer to develop new
signage for the Midtown Plaza Parking
Deck Core, new parking deck entrance
identification signage, renovated
building identification signage and
new lobby signage. Working closely
with the architectural team at Mack
Scogin Merrill Elam, the signage
design was refined to reflect the clean
modern lines and color palette of the
lobby renovation program.

By focusing budget on key areas of the
property and critical sign types, the
design team at CarusoDrye was able to
make a dramatic impact on the
appearance and function of the
parking deck, while simultaneously
working within a limited budget.


CARUSODRYE
Kansas City
International
Airport
Location: Kansas City, Missouri
Client: Kansas City Aviation
Department
Architect: HNTB/Group One
Sign Contractor: Seemore Signs

Comprehensive Graphics & Signage
Program for Terminals A, B & C at
Kansas City International Airport.
Project included Interior Terminal
SIgnage, Exterior Terminal Signage,
Terminal Roadway Signage, and
Parking Garage Connector Signage.
Project Completion: Fall 2003.

Women


CARUSODRYE
Daytona Beach
International
Airport
Location: Daytona Beach, Florida
Client: Day & Zimmerman
Owner: Volusia County, Florida
Architect: Jim Roberson & Associates
Sign Contractor: Andco Industries

Scope of Work consisted of the
signage program for the new airport to
include both interior building signage
and site directional signage for the
roadway network approaching and
departing the airport property. In
recognition of the resort nature of the
area, the designer’s incorporated a
“wave” and “sun” motif into the
overall “look” of the signage program.

Mark Drye was Project Manager/Senior
Associate in Charge of this project while
employed by Rupert/Jensen & Associates.


CARUSODRYE
SPSU
Student Center
Renovation
Location: Marietta, Georgia
Owner: Southern Polytechnic State
University
Architect: Lyman Davidson Dooley,
Inc.
Graphics Group
Implementation Budget: $48,000

Working in conjunction with Lyman
Davidson Dooley Architects, Caruso +
Drye Design Group developed a
comprehensive interior graphics and
wayfinding program to coincide with
the Interior Renovation of the Joe Mack
Wilson Student Center on the campus
of Southern Polytechnic State
University. The program consisted of
identification signage for key
departments and destinations within
the building, custom interior room
identification plaques standards to
address the unique needs of the
Owner, as well as You Are Directories
and Mapping.

NORTH
ENTRANCE

(260) Strategic Marketing
(250) Auxiliary Services 249
Hornet Card
184 University Transportation 247
185 (170) Career and
Food Service
Campus Vending
Counseling Center
243
183 (280) Game Room
182 (160) ATTIC
241
187 181 Advising, Tutoring, Testing,
Disability Services,
180 Multicultural Affairs & (230) Student Life Information Desk
International Programs

EAST
ENTRANCE
(150) My Grill
271 272 273 274
You
Are
Here

Dogwood Dining EAST
ENTRANCE

221
206
219 212 210 201b 201a

(226) Theater 205 (201) Ballroom
Post Office
204

1 2
216 215 214 213
SOUTH
ENTRANCE

Bookstore

First Floor Second Floor


CARUSODRYE
Showcase
Legacy Place
Location: Dedham, Massachusetts
Client: National Amusements, Inc.
Architect: SPG3/Philadelphia
Sign Contractor: Harmon

Working with the design team at SPG3
(Philadelphia) and National
Amusements, CarusoDrye developed a
comprehensive Interior & Exterior
Signage Program for this flagship
cinema location. The program
included Cinema identification
signage, auditorium identification
signage, concession venue signage
standards, restaurant signage and
luxury lounge signage.


CARUSODRYE
Deacon Tower
@ BB&T Field
Location: Winston-Salem, NC
Owner: Wake Forest University
Architect: Walter Robbs Callahan &
Pierce
Sign Contractor: AGI

The Deacon Tower Expansion Program
at Wake Forest University’s BB&T Field
was the Second in a Five Phase
Program aimed at overall improvement
and expansion of the stadium
facilities at Wake Forest. The project
included the development of an
overall Site Graphics Master Plan for
the Stadium, as well as signage and
graphics related to the new Tower.
Deacon Tower, consisting of new
concession areas, catering space,
press facilities and luxury suites, is
seen as a reflection of Wake Forest’s
return to prominence in collegiate
football as well as the quality of the
university as a whole.


CARUSODRYE
The Academic
Center For
Student Athletes
Louisiana State University

Location: Baton Rouge, Louisiana
Owner: Louisiana State University
Architect: Trahan Architects
Sign Contractor: Mitchell Signs

Working closely with the architectural
team at award winning Trahan
Architects, CarusoDrye developed a
comprehensive interior signage
program that included not only signing
for core building functions, but donor
recognition graphics and LSU Athletic
Award signage as well. The walls
surrounding the building entrances
feature solid bronze panels with
waterjet cut thru graphics honoring
those whose donations funded the
$12M renovation of this 1927 era
armory building. Entering the
building, the viewer enters grand halls
with marble clad walls into which have
been carved the names of LSU’s
academic and athletic champions.
The layout and design of the graphics
in these halls were carefully detailed
to allow for future additions and
graphically composed to compliment
the architectural context. Donor
recognition graphics throughout the
building consisted of pin-mounted
stainless steel text, sized and
positioned to correspond with the
architectural environment and
lighting.


CARUSODRYE
Columbus
State University
Student Recreation
Center
Location: Columbus, Georgia
Owner: Columbus State University
Architect: Lyman Davidson Dooley

The Student Recreation Center at
Columbus State University is a state of
the art facility designed to meet
student fitness, health and
recreational needs. The $26 million,
106,000-square foot facility houses a
fitness area along with an aquatic
center. It features two basketball
courts, workout area, two aerobic
rooms, free weight area, running track,
multi-purpose court, two racquetball
courts, indoor soccer, volleyball, and
large event area. The Aquatics Center
consists of a 25 yard lap pool, a one
meter diving board, leisure pool,
therapy pool, and sauna.

CarusoDrye, working closely with the
Architectural Team at Lyman Davidson
Dooley and the CSU Recreation Center
Staff, developed a comprehensive
interior graphics and signage program
to serve the needs of the new facility.
This program included traditional
room identification and wayfinding
signage, building policy signage,
decorative banners, building mapping
and miscellaneous graphics to
enhance and inform.


CARUSODRYE
Entertainment
& Sports Arena
Location: Raleigh, NC
Owner: NCState University | City of
Raleigh
Architect: Odell Associates
Sign Contractor: ASI Raleigh

Scope of Work consisted of the
Graphics & Signage Program for this
new Regional Sports Facility in the
growing “Triangle” region of North
Carolina. The new facility will serve as
the future home of the North Carolina
State University “Wolfpack”
Basketball Program and the Carolina
Hurricane Hockey Club. The extent of
the graphics and signage program
includes both graphics inside the
Arena, as well as Site Graphics &
Signage which have been planned as
a “Campus” sign system to coordinate
with the adjacent Carter-Finley
Stadium complex.


CARUSODRYE
Kennesaw
State University
Dining Commons

Location: Kennesaw, Georgia
Owner: Kennesaw State University
Architect: Lyman Davidson Dooley
Sign Contractor: Raydeo

As one of the fastest growing
universities in the nation, Kennesaw
State University had large needs, and
a large vision for their new Dining
Facility. As the graphics consultant for
the project, CarusoDrye was charged
with the naming and design of all of
the food venue logos & signage, and
general building signage. Working
very closely with the architectural
team at Lyman Davidson Dooley, and
the University’s Development /
Marketing Teams, CarusoDrye was
able to carefully integrate the signage
with the interior environment both
aesthetically and functionally. The
project has been a huge success for
the end user and the University, and
has also been recognized nationally
for it’s design.

MOM’S COOKING ON CAMPUS
Grille n The Fly
The
Campus Stone Mill Bakery
Green DELI

ITALIANO

The FGrind.
C O F E E C O
Wok Your Way
ASIAN CUSINE MADE TO ORDER
I n t e r n a t i o n a l C u i s i n e


CARUSODRYE
Recreation
Activity Center
Georgia Southern University
Location: Statesboro, Georgia
Owner: Georgia Southern University
Architect: LDDI/Atlanta
Graphics Group

Working closely with the Architectural
Team, and the Campus Recreation &
Intramurals Team at Georgia Southern
University, Caruso + Drye Design
Group developed a comprehensive
Interior & Exterior Signage program to
coincide with the Recreation Center
Expansion. Due to a growing student
population, the University made the
commitment to expand the existing
80,000 sq/ft. facility into a 215,000
square foot, state of the art facility.

The signage program included new
signage for expansion areas as well as
replacement of existing signage. The
program included decorative banners,
exercise identificaiton signage,
interior directional and wayfinding
signage, building policy signage,
fitness trail directional and wayfinding
signage/maps, etc.


CARUSODRYE
DeKalb Medical
Women’s Center &
Surgery Center
Location: Decatur, Georgia
Client: DeKalb Medical Center
Architect: CDH Partners
Sign Contractor: ArchSign

Project included the development of a
comprehensive Interior, Exterior &
Parking Garage Sign Program for
Dekalb Medical Center’s new Women’s
Center / Outpatient Surgery Center.
The design of the interior program was
developed with the intent of becoming
the new hospital standard with a
phased implementation to other
portions of the hospital as spaces are
renovated and as new construction
projects dictate.


CARUSODRYE
DeKalb Medical
Site Graphics

Location: Decatur, Georgia
Client: DeKalb Medical Center
Sign Contractor: Pattison

As part of the DeKalb Medical Center
Patient Tower Expansion Program,
Caruso + Drye Design Group was
retained to develop designs and
specifications for improvements to the
site signage program. This included
changing or replacing existing signs, as
well as adding new signs to help overall
wayfinding on the hospital campus.
Care was taken to insure that the new
signs blended with the existing signage
but also improved aesthetics and
graphical presentation of functional
information. CarusoDrye also
implemented standards for more
durable materials to help long term
program longevity.


CARUSODRYE
Wellstar
Kennestone
Hospital
Blue Parking Deck
& Boulevard
Location: Marietta, Georgia
Owner: Wellstar Health System
Graphics Group/Henry, Inc.


CARUSODRYE
Clarence Brown
Conference
Center
Location: Bartow County, Georgia
Owner: Bartow County
Architect: LDDI-Atlanta
Graphics Group

The Clarence Brown Conference
Center, located in Cartersville, Georgia
(about 35 miles Northwest of Atlanta)
is the newest addition to rapidly
growing Bartow County. Designed by
Lyman Davidson Dooley Architects
Atlanta Office, the 44,000 square foot
conference center combines the
natural materials and forms of the
North Georgia Mountains with
contemporary amenities and
technology. The signage program,
designed by CarusoDrye, follows this
lead and was carefully coordinated
with the architectural and interior
design teams. Signage included
Ballroom Identification graphics,
meeting and classroom signage, and
interior directional signage to the
primary destinations within the
building.

In addition to the functional building
signage, CarusoDrye also developed
designs for LEED Certification signage
throughout the building and around
the project campus. This included
signage highlighting the LEED
attributes of the building as well as
custom parking space identifiers for
Low Emission Vehicles and Car Pool
spaces.


CARUSODRYE
LS3P
Associates
Location: Charleston, SC
Owner: LS3P Associates
Architect: LS3P Associates
Graphics Group

Working closely with the Architectural
& Interior Design Studios at LS3P
Associates Charleston, South Carolina
office, CarusoDrye developed a
comprehensive interior and exterior
signage program for the firm’s new
offices in Victoria Center / historic
downtown Charleston. The work
included individual room signage,
meeting room signage, exterior
identification signage and the
development of specifications /
display standards for the firm’s
numerous design awards.


CARUSODRYE
Jepson Center
For The Arts
Telfair Museum Of Art
Location: Savannah, Georgia
Owner: Telfair Museum of Art
Architect: Moshe Safdie & Associates
/ Hansen Architects
Graphics Group

Scope of Work included the
comprehensive planning and design
of building signage & donor
recognition graphics for the new home
of the Telfair Museum of Art in
Savannah, Georgia. Situated in the
heart of Savannah’s Historic District,
the graphics have been designed to
integrate and complement the
architecture of Moshe Safdie &
Associates. Materials for the signage
are true to the architectural integrity of
the building and include stainless
steel, glass and stone.


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