Presentation corporate
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1. The presentation discusses the corporate strategy and vision of a company to build the best product while causing no unnecessary harm and using business to inspire solutions to environmental issues. 2. The company's strategies included focusing on the middle-upper consumer segment, launching new products like Evo and Elite1, and having sales, production, and marketing managers in different roles. 3. The strategic outputs included initially prioritizing profits over customers, later reducing profits and production to gain more units sold. However, new products failed, causing $440M in debt, teaching them to balance margins and investment.
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Part 5Marketing Developing Relationships© 2015 McGraw-Hil.docx
Part 5
Marketing: Developing Relationships
© 2015 McGraw-Hill Education.
We continue part 5 of your textbook, Marketing: Developing Relationships.
1
CHAPTER 11Customer-Driven MarketingCHAPTER 12Dimensions of Marketing StrategyCHAPTER 13Digital Marketing and Social Networking
12-2
Welcome to chapter 12, Dimensions of Marketing Strategy.
The key to developing a marketing strategy is selecting a target market and maintaining a marketing mix that creates long-term relationships with customers.
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2
Learning Objectives
LO 12-1 Describe the role of product in the marketing mix, including how products are developed, classified, and identified.
LO 12-2 Define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ.
LO 12-3 Identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage.
LO 12-4 Specify the activities involved in promotion as well as promotional strategies and promotional positioning.
12-3
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3
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12-4
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Product Strategy
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- 2. Presentation on Simulation Strategy Vision Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis, and acknowledging the profit maximization ultimately. Mission To that end, we encourage resident group decision-making through the House Councils, access to all areas of department here, and self-determination in activities, socialization, and product preferences. Bright House is not just a caregiving facility—it is their home, and their community.
- 3. 2. Strategies followed to achieve the Corporate Intent. Firstly we strived to make maximizing of profits for our company. So we mainly focused towards “Middle Upper Segment” . We also launched 2 new products namely “Evo”- for lower class. And “Elite1-for Middle Upper Segment class”.
- 4. 3.Types of roles performed. Sales Manager Production Manager Marketing Manager
- 5. 4.Strategic outputs Initially we focused on profits than the customers segment. After 5th roll over ,we reduced our profit margins and production with minimal values and tried to make gain profit by selling more number of units. Later as the new product launched by us, were big failure in the market ,even though we have reduced the price to minimum, due to that company faces a debt of 440 cr. This salesless strategy was a learning for us to increase the margin and less investment in our merchandises.
- 7. T6GE Premium pricing (also called prestige pricing) is the strategy of consistently pricing at, or near, the high end of the possible price range to help attract status-conscious consumers. The high pricing of a premium product is used to enhance and reinforce a product's luxury image.
- 9. A low cost pricing strategy is an alternative marketing approach that a business can use as an alternative to differentiation and focus pricing strategies, and it tends to be most successful when the product is fairly generic and high volume production is possible. Also called a low price strategy. T6LO
- 11. Elite1 In large companies, pricing is handled by division and the product line managers. In industries where pricing is a key influence, pricing departments are set to support others in determining suitable prices. Penetration pricing strategy is usually used by firms or businesses who are just entering the market.
- 13. eVo Premium brands are designed to convey an impression of exclusiveness or rarity, especially in the mass markets. Frequently, companies will invent different (sub)brands to differentiate their product lines into a premium and a general segment (e.g. Toyota with their Lexus, Prius, and Scion marques). In most ways, the premium segment can be thought of as the contrary or a complement of value brands. The success of a brand is determined by the combination of aforesaid category and the market share. In that sense, the term "premium" replaces the traditional attribute "luxury" although the former can be perceived as less ostentatious
- 15. Product Research
- 16. Segment Sales Research By Quantity
- 17. By Value
- 18. Channel Sales Research By Quantity
- 19. By Value
- 20. Add here product perception if you want
- 25. Growth Matrix
- 26. Financials P & L Statement
- 28. Balance Sheet
- 32. Result After First Roll over Team Share Price
- 34. Pro-Forma P & L Statement Projections