CENDOO is an intelligent personal internet butler being developed by ai-one to assist users by completing tasks on their behalf, such as finding requested information, products, or services. It learns users' interests and preferences to provide personalized and relevant results. CENDOO aims to simplify and improve internet communication by selectively communicating anonymously based on privacy and trust settings, and by connecting with other CENDOO butlers to find answers not available through normal search engines. Milestones for CENDOO's development include a planned release in June 2011 and an iPhone app in January 2011.

1. Your personal internet butler
CENDOO
Presentation I October 2010 I english

2. WEB 1.0
The Static Web
1990 - 2000
WEB 2.0
The Social Web
Interactive Web
2000 - 2010
WEB 3.0
The Semantic Web
Web Of Meaning
2010 - 2020
Evolutionary steps of the internet
Like going to a
library
static websites,
AOL, Hotmail, Yahoo
Like a attending a
meeting or a party
user generated content,
Facebook, YouTube,
Twitter
Like having a personal
web assistant
personalized, understand
the meaning,
intelligent, relevant
Oktober 2010 I deutsch I 2

3. Which information is relevant?
As of 2008, we created more than 500 Exabytes of information. However,
the tools are still not intelligent enough to filter, rate and find relevant
information for us.
1900 1950 2000 20101970 1980 1990
500 Exabytes of information
1 Exabyte = 1 Trillion Bytes
1‘000‘000‘000‘000‘000‘000
October 2010 I english I 3

4. Facts & Figures 2010
October 2010 I english I 4
50 Mio. tweets each day
= 600 tweets every second
2‘000‘000‘000 Videos
viewed per Day on YouTube
131 billion search queries per month
on Google, Bing, Yahoo.
Worldwide search market is growing by 46% per year

5. Facts & Figures
October 2010 I english I 4
• Between 1800 and 1900 the human knowledge doubled.
• Between 1900 and 2000 it increased tenfold.
• Today the human knowledge doubles every 5 years.
• In 2050 the human knowledge will double daily.

6. Computer chips consist of millions of transistors. Each transistor is a switch with
only two positions: Off and On (0/1).
Each function in the computer today, every program, each letter is defined by
the binary code consisting of Zero and One. It is a static system. The computer
can only handle what was preprogrammed.
Computer technology today
101000101001010010111010001010010010001
000100100100100100000010100010010101001
001010010011001010110100101010101010010
101010010101010101110001010001010101001
010101010010010010100100100101010010101
October 2010 I english I 5

7. Oktober 2010 I deutsch I 6
The human brain is radically different
When we recall an information, we have several alternative associative routes
to retrieve the memory. The access of a memory is an association. Association
of images, emotions, patterns, notions.
We are able to recognize similarities and to compare similar things. Our brains
can spontaneously link information and form dynamic networks, to perform
tasks or learn new things.
mountain
high
Switzerland
Austria
Alps
covered with snow
stones & rocks

8. Semantics is the study of meaning
The words alone don‘t convey any special meaning, the signification is not
visible. When the words are set in context or in relation, like a human brain
does, suddenly the words mean something and conveys different messages.
•Book
•Song
•Person
•Article
Book Song
Person Article
refers to
reads
loves
starts with
discusses a
writes
October 2010 I english I 7

9. CENDOO develops an unique, intelligent butler for the Internet which is based
upon the technology of ai-one.
CENDOO is your personalized, virtual butler – he does jobs on your behalf.
CENDOO knows the your wishes and interests and can just like a real butler get
things done for you in the Internet. CENDOO learns to do what you „wish“ him
to do, getting smarter with each use.
CENDOO
1010001010010100101i1010001010010010001
00010010010010010know01010001001010100
1001010010011001what1010010101010101001
0101010010101010101you00101000101010100
101010101001001001mean0100100101010010
1
October 2010 I english I 8

10. Biologically inspired intelligence combines creativity and logic like a human
brain.
The novel semantic technology of ai-one consist of elektronic cells, which can
each have ca. 2‘000 states. And like in the brain, each cell can spontaneously
connect to each other and form dynamic networks, to perform tasks or learn
new things.
The technology - a change of paradigma
Creativity,
music and intuition
Analytical thinking,
science and mathematics
October 2010 I english I 9

11. Red Herring awarded the Swiss high tech company ai-one AG on January 18,
2010 with the prestigious Global 100 award as one of the Top 100 tech-startups
in the world.
In August 2010, World Finance Magazine awards ai-one inc. best IT innovation
company of the year.
The technology - established & awarded
October 2010 I english I 10

12. Hitherto
Today we spend uncountable hours in the Internet daily just to search for
relevant information or to do a task!
User
October 2010 I english I 11

13. 2010
Now however, you give CENDOO the instruction, and he retrieves the requested
information, does jobs on your behalf - jobs which you had to do yourself until
now. CENDOO takes care of your various profiles in social networks and keeps
you up to date according to your settings.
User CENDOO
October 2010 I english I 12

14. research
evaluate
organize
order
communicate
search
manage profiles
compare
make recommendations
recognize trends
What can the CENDOO butler do for you?
October 2010 I english I 13
Provide your butler information about yourself; your business, your family, your
interests. Place orders to your butler, simple tasks or large workflows. Rate the
butler results to make sure your CENDOO learns.

15. CENDOO
Internet
October 2010 I english I 14
User
1.
I instruct CENDOO to
find the requested
Jaguar vintage car.
2.
•CENDOO combs the Internet for the Jaguar
vintage car.
•Compares recommendations and
experiences on the Internet
•CENDOO communicates directly with the
butlers of others users
3.
CENDOO does not find an exact match of a vintage
car with the desired features.
However, CENDOO proposes, a silver vintage Jaguar
with black leather. This proposition comes directly
from a butler of another user.
Example 1
I am looking for a Jaguar vintage car, silver, red leather.

16. Example 2
I am in Tokyo and i have terrible headache.
User CENDOO
Internet
1.
I instruct CENDOO to
find something to
relieve my headache.
2.
•CENDOO recognizes the location by GPS
•Searches for locally available medicine
•Compares recommendations and
experiences on the Internet
•Finds route to next pharmacy
3.
CENDOO shows a locally available medicine to
relieve my headache. CENDOO routes me to the
next pharmacy and shows me the name of the
medicine in Japanese.
October 2010 I english I 15

17. Internet access today
Your IP address is logged which allows identifying and tracking you.
Computer
User
Internet
October 2010 I english I 16

18. Internet access via CENDOO:
Only CENDOO is logged, when you access the Internet with your own butler
application. CENDOO ensures privacy and security: Anonymous or open dialog,
depending on settings or on the instruction.
CENDOOUser
Internet
October 2010 I english I 17

19. Individual life and communication spheres
We each have various needs in communication. But how can we communicate
today in a secret, trusted or open way in the Internet, and furthermore in the
right way (secret, trusted or open) in the different conditions?
Private
experiences
knowledge
information
data bases
Trusted
friends
relatives
known Web
sources
emails, info by
third parties
trusted data
bases
Public
Internet
radio / TV
periodicals
books
libraries
secret trusted open
October 2010 I english I 18

20. Privacy and security
CENDOO knows your different data gateways and communicates according to
your preferences: anonymously or openly.
Trusted
Public
secret trusted open
October 2010 I english I 19
Private

21. CENDOO communication network
CENDOO butlers know the interests and preferences of their users and can
communicate purposefully among each other to find answers which search
engines as yet can not.
User A CENDOO A CENDOO B User B
Internet
October 2010 I english I 20

22. CENDOO is unique in 4 ways:
• CENDOO completes tasks on my behalf including multi-stage workflows.
• CENDOO solves the trust and privacy problem by selectively communicating
anonymously.
• CENDOO delivers results, which normal search engines can not.
• CENDOO takes care of all my various profiles in social networks and Internet
pages.
October 2010 I english I 21
CENDOO changes how we communicate in the Internet, it
simplifies communication and makes it more intelligent and
more secure.

23. Milestones
June
Release of CENDOO
version 1.0
January 2011
First CENDOO presentation
at the SemTech in San
Francisco (USA)
Completion of the iPhone app
CENDOO news
Development of a
software development kit (SDK)
with platform for worldwide
developers and industries
August October December April
October 2010 I english I 22

24. Presentation I October 2010 I english
CENDOO AG
Schindellegistrasse 71
8808 Pfäffikon SZ
Switzerland
T: +41 43 501 30 45
F: +41 43 501 30 46
info@cendoo.com
www.cendoo.com
Contact