This document discusses challenges for privacy, identity, and trust on the future internet from the perspective of three generations - a grandfather, father, and young child. It notes that current solutions are designed for those already online, not future generations whose entire lives will be online from a young age. Key challenges include allowing individuals to separate online identities into different "zones", verifying the human identities behind commercial partners, and developing a machine-readable description of software behavior to establish "security by contract".