Wizard City was created with the aim to provide entertainment to daily life of children by our greater thrilling offers. Wizard City core resources focused on the best innovative rides by investing on technology to sustain and maintain the market share.
This presentation was submitted to GCU London University
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The Candy Bar is a new bar opening in midtown Atlanta, featuring candy-inspired cocktails and drinks. The bar had yet to develop a cohesive brand image and needs a strategic creative plan for identity, advertising materials and digital direction.
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http://www.wonderla.com/
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Amusement park mini flying car, also named rotating crazy bounce car, consists of Fiber Reinforce Plastic (FRP), center rack, cartoon car, electronic control box, air compressor, and fence. The amusement equipment covers small area, the load is big and easy to operate. When it move, the cars will rotates along the vertical axis and ups and downs.
http://www.wonderla.com/
Wonderla Holidays Limited operates largest amusement park & Resort in Bangalore under the brand name Wonderla, offers dry rides and exciting adventure rides.
Appu Ghar Jaipur offers Assured return of 12% on retail shops & also offers premium villas at jaipur Tourism City.
Details available on request. Min investment 27.5 lacs, Hurry... Limited Inventory
Call now gurgaon2020.com 9990056784, 9555569222
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. Team Members
Kamil Pishyari
Creative Director
S1444392
Amtul Baseer
Brand Director
S1441152
Aigerim Orazalina Aidana Mynbayeva
3
Sustainability &
Culture Director
S1444847
CRM Director
S1444564
4. LOGO MEANINGS
According to Entrepreneur magazine (2014), brand logo is
the basic that help customers to better understand the purposes
of the brand. Brand logo was used to reflect the demonstrative
personality of brand ( Keller, 2013). The logo of Wizard City
contains two main letters of "W" and "C". The main letter of the
Wizard was illustrated like a roller coaster with a carousel, the
letter "C" was shown like a moon. The logo contains a character
of the child sitting on the edge of the moon and the falling star.
The message of the child is that we are getting older and older
and forget that once we were younger, we never stopped to face
adventures, try everything extremely. The falling star shows, that
dream you are holding in your mind, that is possible, because the
falling star illustrates that people make a wish and believes that
one day, this wish will come true.
4
http://www.entrepreneur.com/encyclopedia/branding
Keller, Kevin Lane, 2013. Strategic Brand Management. 4th ed. Publisher: Pearson Education Inc
7. BRAND COLOUR PALETTE
http://www.color-wheel-pro.com/color-meaning.html
Wizard city uses one primary and 2 non primary,
warm colors. The red color of fire shows passion,
love, desire associated with energy, strength,
power. Red is a very emotionally intense color.
The black color is associated with power,
elegance, formality.
Black is a mysterious color associated with fear
and the unknown. Combined with red – black
gives a very powerful color scheme. White is
associated with light, goodness, innocence and
virginity. It is considered to be the color of
perfection.
The background with sky and clouds make this
logo simply to notice, without aggression, giving
shade of tenderness
7
8. MISSION
8
Be the best amusement park for our people in each community around the world
and delivers operational excellence to our customers.
9. VISSION
“Our vision is to be the word’s best amusement
park by creating a friendly environment for
people”
9
11. We are confident that our strategy
can not be implemented, found to costly or duplicated
by
our competitors. The carousels like Spherothon, Cake,
Centipede, The expander, Unpredictable Catapult,
will be the first in the market
COMPETITIVE ADVANTAGE
11
12. 12
Competitive advantage (Carousels)
Spheroton – when the rotation starts the seats are lifted
slowly by the centrifugal force, causing people to float
upside down
Catapult - the main idea is that the person does not know
which track he is going to take, unpredictability is the
main aspect
Wizard eye – height instead of acceleration
The Expander – highly extremely
15. 15
Core Identity Aaker (1996)
Service: funfair, restaurant, online/offline stores and thrill
rides such as roller coaster, air, enterprise etc.
Extended service: strong customer relationship
According to our step model we provide service to our
customers.
S- our team members/staff give smile when they meet any
customer it is our staff main duty.
T- talk to customer about rides tell them about information
about rides such as enterprise, air speeds.
E – solve enquiries and problems about customers according
to rides.
P- provide service by passion so customer get the awesome
experience abut wizard city.
S- say good by at the end of customer service so he get good
memorable thoughts about or wizard city customer service.
16. 16
Brand Personality Model
Sincerity
Down to Earth
Honest
Wholesome
Cheerful
Excitement
Daring
Spirited
Imaginative
Up-to-date
Competence
Reliable
Intelligent
Successful
Sophistication Ruggedness
Upper Class
Charming
Outdoorsy
Tough
17. 17
• The personality of Wizard city brand will be young, active,
energetic, enthusiastic and friendly to the customers.
• We providing a variety of moments to laugh together, and
create memories together.
18. 18
Wizard City Personality as a Person
• According to( Aaker 1997) Brand Personality Model Wizard City is
fit into Excitement dimension.
• Wizard City is providing their service to , Cheerful as well as fun-
loving, spirited, Daring, imaginative and Up-to-date.
• Wizard City make people happy and provide them the fun-loving
adventurous environment by its exciting rides such as snake cross
ride, oblivion, ripsa, enterprise etc. .
• Wizard city is all about playfulness, spontaneity and celebration.
• Wizard City focuses on humorous, fun, excitement and adventure by
its thrilling musical environment.
20. Wizard City Relationship
20
According to Fournier (1994) our brand typology is
• Close friendship
Wizard City give discounts to their frequent customers and respect
them a lot and also make a friendly relation by printing a free Tattoo
of wizard city log on their face/ hand at the entrance.
• Childhood Friendship
Wizard city is the place which is remember able and cant be forget
and always be in the mind of customers when they thought about
adventure and fun. People came their with friends in groups and
many school trips are also held their so people gets very loveable
memorize from that place.
We also provide bravery certificates to the customer who took thrill
rides in wizard city.
21. Brand
identity
Brand Heritage
I started in London
in the month of
September and
have grown to live
across the world
Brand offer
I offer a wide
range of
entertainment
through my
adventurous rides
and funfair
programes
Brand audience
I help young
children's, their
parents, friends
and family all over
the world through
my adventurous
exciting offers
Brand Benefit
I create the daring,
exciting fun loving
environment that
makes my
audience happy
and provide
confidence of doing
dares
Brand values,
beliefs
I courage honesty,
openness, courage,
fairness, and clarity
in communication
Brand mission
Our mission is to
create what our
costumers do not
expect, and to deliver
our excellence to our
costumers. We make
complex simple
Brand vision
With an eye to the
future
21
22. .
Physique
Logo is simple
including
rollercoaster ride
with full of
imagination
Colour –
offwhite,black , red
colour
Personality
Exciting
Extrovert
Daring
Spirited
Culture
Diverse up -to-
date shared
valued culture
Self image
Bold
Confident
belonged to a fun
loving
community
Reflection
Strong creative
adventurous
Relation
A fun loving,
loyal friendly
adventurous
environment
which is
transmitted from
generation to
generation.
Kapferer (1986) Prism Model
22
23. Self-concept
• Informal, emotional,
colourful, adventurous,
energetic, happy, dreamer.
23
• Self-concept may be defined as “the
totality of one’s thoughts and feelings
having reference to himself as an
object. “ (Sirgy, 1982). The self-
concept is a cognitive structure which
in turn is associated with many
emotions and feelings
25. 25
What is the Amusement Parks Industry?
Amusement and theme park companies serve people
wishful to entertainment. Often they deliver to customers
such service as rides on mechanical roller- coasters, water
rides, games, shows, exhibits, refreshment stands and
other.
Market Statistics • The global amusement and theme park market
is expected to make income of almost $32
billion by 2017, according to research from
Global Industry Analysts.
• Going forward market growth will be
increased by rising consumer spending on
leisure and entertainment, growths of
income, and higher popularity of
entertainment parks. Power of that will drive
demand is in increasing of middle class
households.
• Theme park visitor attendance has been
stabilizing over recent years, particularly in
USA and Europe . The barriers to growth of
this segment of the economic can be caused by
the unemployment, high rivalry, and by the
state of the global economy as well.
Exploring Business, v. 1.0 by Karen Collins
26. 26
Attendance at amusement and theme parks in UK by facility in 2013 (in
millions)
• Alton Towers 2,5 mln
• Legoland Windsor 2,06
• Thorpe park 2,0
• Chessington world of adventurers 1,5
• Although such attractions such as theme parks very popular and
demanded, there are no more than 20 major parks in the UK. In addition,
those in the South of the country face to competition from European
parks; Disneyland Paris attracts a lot of UK visitors. But Alton Towers
the only one park in UK that successfully struggle with such popular and
world recognized Disneyland Paris park . Its Alton Towers park is the
most popular in the UK followed by Thorpe Park, Chessington World of
Adventures and Legoland.
• Merlin Entertainments dominates the UK scene, with its parks. The 70%
of revenues belongs to this corporation of overall in the UK. It has
invested in its attractions with new rides, and its strategy of providing
accommodation has also proved popular - all its parks now have a hotel
or are seeking planning permission to add one.
• Drayton Manor added Thomas Land, based on the Tank Engine
character, to its park in 2008 to younger children and extend its season;
as a result, profit maximized and jumped by a third in 2008.
www.merlinentertainments.biz
27. 27
• Park information and advice on
time management to get the
most out of your visit
• Restaurant reservation
management
• Free parking
• Photo/Video
• Live Entertainment
• Shopping
• Water Parks
• Vacation Homes and Suites
Service Offering
28. 28
• Pricing: Wizard City does not compete on price, they compete on
service.
• Distribution: our services will be distributed throughout the United
Kingdom ,and the world in the future
Wizard City marketing mix is comprised of the following pricing, distribution,
advertising and promotion, and customer service
• Advertising and Promotion: With families providing the backbone
of visitors to theme parks, peak activity centres on two key trading
periods -the Easter and summer school holidays. Advertising spend
and promotion are, accordingly, focused on these periods, as the
winter weather in the UK means that most outside attractions have
to close down during those months.
• Customer service: More and more attention to customers is the
mantra. Make them happy is our philosophy.
29. 29
•Strong competitors in the
entertainment industry
•High competition on
finding and affording the
most creative human
resources
•Room to develop the
market in UK
•Expansion into different
segments
•Develop more attractions
for theme park
•Costs of operation are
high
•European known brand
•Offer costumers high quality
products
•High costumer loyalty
among repeat costumers
•Excellent staff who are
highly trained and customer
attentive
•Unlimited target audience
STRENGHTS Weaknesses
ThreatsOpportunities
30. 30
Brand Image/person
ality
Strategic Direction Critical Strength Most vulnerable weakness Competitive Position Likelihood of change (Low/
Medium/High)
Alton
Towers
Upper-class the flagship attraction of
Merlin Entertainments in
the United Kingdom
UK’s leading short break resort High prices for children
and adults
favorable medium
Blackpool
Pleasure
Beach
successful family-orientated one of the top twenty most-
visited amusement parks in the
world
short Operating season leadership high
Chessington
World of
Adventurers
imaginative strong position in the
market of London
Daily animal shows. 90 per cent of the rides here
suitable for under 12s
tenable medium
Diggerland daring International UK’s most unique attraction
where people ride and drive
REAL full size construction
machinery
low level of customers
service
strong low
Legoland
Windsor
creativity child-oriented theme park
and resort i
Innovations Cater for children only strong high
M&Ds cheerful Scotland's high-end
amusement park
M&D’s indoors is open all year
round
Mechanical failures accidents weak low
Thorpe Park Up-to-date Geared towards a young
adult/teenage audience
new major attraction every three
years
the risk of loss of investment leadership high
(de Chernatony 2001. p.196)
31. 31
• Alton Towers. Big theme park in Alton, Staffordshire . Their
target market for all ages, including big rides for thrill-seekers,
a Sea Life reef and slower-paced features for families.
Blackpool Pleasure Beach. Adventure amusement park on Blackpool
Beach, suitable for all ages, including big rides for extreme amateurs.
Chessington World of Adventurers. Large theme park in south
west London with a zoo, a Sea Life center and plenty of rides.
Suitable for both families and thrill seekers.
Source: Alton Towers Resort, Pleasure Beach, Chessington Resort, LEGOLAND, Diggerland, Thorpe Park, M&D’s official websites
32. 32
• Diggerland. Construction-inspired park especially suitable for
younger children and digger enthusiasts.
• Thorpe Park. Large theme park. Attractions for all ages, including big
rides for thrill-seekers and some slower-paced for families.
• Legoland Windsor. This attraction with rides, shows and giant lego
models, suitable for families and younger children.
• M&Ds. One of the biggest theme park in UK, set in 20 acres. Rides
are for all ages.
Source: Alton Towers Resort, Pleasure Beach, Chessington Resort, LEGOLAND, Diggerland, Thorpe Park, M&D’s official websites
37. 37
CORE VALUES
Friendly and Creative atmosphere
- Our employees are inspired, we create something really special and something
different. We encourage people to be creative and innovative.
Emotional connections and Value for people
- We have a great friendly culture where people can be themselves, where they feel
confident, safe and respected, where they can be happy.
40. 40
• Wizard city have a sustainable approach to the operation of our successful
harbour‐side entertainment precinct.
• Our commitment to reduce resource consumption, improve waste disposal,
and reduce waste creation and greenhouse gases, combined with the above
positive community contributions, will help us reach our goal of operating a
sustainable entertainment precinct.
• We are committed to firstly better understand our impact and secondly
identify ways to minimize negative and maximize the positive environmental,
social and economic legacies of our venue operations.
• We have a long‐term perspective that respects the interdependence of the
economy, environment and society in sustainable development.
• Providing a comfortable and accessible environment that adheres to the
highest levels of health and safety is a priority, as is the satisfaction of our
clients and guests.
Sustainability
41. 41
Sustainability
- Since opening in 2014 Wizard city has been improving the sustainability of our
operation. We have on-going practices in place to reduce the impact on the
environment on a day-to-day basis, including park-wide environmental
management systems and an extensive recycling program for both guests and
staff
- We committed to minimizing their overall impact on the environment, while
encouraging their guests to take the in-park methods and apply them at home.
42. 42
Wizard city located in Westfield area
which is close to Stratford and
Olympic village
Location
43. 43
• Piccadilly circus a famous public space
of London's West End
• Arsenal’s Emirates Stadium located
close to central London and St Pancras
The average attendance of the stadium at
around 60.000
Advertisement
44. 44
• The bust stop is located in New Clapton
area to attract people from Zone 2
48. 48
• Store Location: Leicester Square, London
WC2, United Kingdom
• Store Location: 360 Oxford Street,
Marylebone, London
49. 49
THEME MODEL
• The theme of the wizard city is to provide the fun loving
exciting unique and unforgettable experience to their
customers by their exciting rides such as enterprise, snake
roller coaster, air ride etc.
• Provide fun by music of Michael Jackson.
• by attractive colour scheme such as red, black.
• Our restaurants in wizard land with good quality food will
Adopted from McAlexander et al. (1998)
50. 50
• The colour and design of log , webpages, advertisement are carefully selected and
organize in order to develop a harmony among the customer thoughts and wizard city
environment.
• The overall idea is to create a friendly, adventurous exciting environment for customers
which would increase the customer loyalty and word of mouth.
• Online discounts and membership cards harmonized the total experience of customers in
wizard land.
H-Harmonized
51. 51
• To remove boredom from our wizard land and customer’s life such as when the
customer came in our wizard city he will forget all the tensions and worries about
his life and feel the thrill in our wizard land through rides and music.
E-Eliminate uses of cues
52. 52
• Our exciting thrilling rides and offers make us memorable.
• We also do a lucky draw each month in which we chose customer of the
month and give him a free tickets to all rides with family/friend.
• We also give bravery certificates on our
thrilling rides that customer take.
M- Memorable
53. 53
E- Engaging five senses
• Increase creepiness and thrill by ghost rides, air, enterprise, roller
coaster ride etc.
• Provide fun like listening Michael Jackson music. We play his
songs also on wizard land to cheer customers.
• Popcorn, cold drinks and hotdogs smells come from our wizard
city.
• Wizard city gives the environment to customer like watching
horror and funny movie together.
54. 54
CONCLUSION
Wizard City was created with the aim to
provide entertainment to daily life of children
by our greater thrilling offers. Wizard City core
resources focused on the best innovative rides
by investing on technology to sustain and
maintain the market share.
55. References
• Aaker, D. A. (2002). Building strong brands. London, England: Simon & Schuster.
• Collins, Karen, 2012. Exploring Business. 1st ed. Publisher: Lehigh University.
• Fournier, S. (1994). A consumer-brand relationship framework for strategic brand
management. Unpublished dissertation, University of Florida, Gainesville, FL.
• Keller, Kevin Lane, 2013. Strategic Brand Management. 4th ed. Publisher: Pearson
Education Inc
• McAlexander, J. H., & Schouten, J. W. (1998). Brand-fests: Servicescapes for the
cultivation of brand equity. In Sherry J. F. (Eds) Servicescapes: The concept of place
in contemporary markets (pp.377-402). Chicago: American Marketing Association.
• Sirgy MJ (1982). Self-Concept in Consumer Behavior: A Critical Rev. J.Consum.
Res., 9(3): 287-300.
• Volberda, Henk W., 2011. Strategic Management. 1st ed
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