Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
Tom Haslow - Strategic Planning PortfolioTom Haslow
This portfolio contains 3 case studies of projects completed at Miami Ad School’s Account Planner’s Boot Camp. They represent collaborative work with two talented and dedicated teams.
The targets are diverse, as are the brands and business challenges. What unites them is thoughtful research and creative thinking about how to solve problems and create opportunities for brands. They are all driven by good ideas.
After the case studies, there is a short section about my life and previous experience.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Pull & Bear was established in 1991 as a result of a market diversification initiated by the Inditex Group to provide a strategic response to its direct competitors.
The Brand initially catered to a younger generation between the age group of 15 to 30years, who demanded a fashion influenced by international trends that quickly adapted
to their needs, while maintaining the quality and price.
The fashion industry has traditionally met the growing demand of women’s fashion and has ignored men’s need of style and comfort. In early 2011, Pull&Bear launched the Heritage collection, a range which catered to men in thirties.
In order to gain market share in the mens wear segment and to maintain the increasing demand of men’s collection from our younger brand loyal customers, a two step medium
term marketing plan is formulated which focuses on:
The Marketing Audit, which analyses current organisation and marketing objectives,strategy, tactics, implementation targets. (The tool used in this step is SOSTAC to
give some structure to the plan).
The evaluation report, which details with the feasibility of the marketing plan in regards to segmentation, targeting, positioning (STP) and providing recommendation
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
Tom Haslow - Strategic Planning PortfolioTom Haslow
This portfolio contains 3 case studies of projects completed at Miami Ad School’s Account Planner’s Boot Camp. They represent collaborative work with two talented and dedicated teams.
The targets are diverse, as are the brands and business challenges. What unites them is thoughtful research and creative thinking about how to solve problems and create opportunities for brands. They are all driven by good ideas.
After the case studies, there is a short section about my life and previous experience.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Pull & Bear was established in 1991 as a result of a market diversification initiated by the Inditex Group to provide a strategic response to its direct competitors.
The Brand initially catered to a younger generation between the age group of 15 to 30years, who demanded a fashion influenced by international trends that quickly adapted
to their needs, while maintaining the quality and price.
The fashion industry has traditionally met the growing demand of women’s fashion and has ignored men’s need of style and comfort. In early 2011, Pull&Bear launched the Heritage collection, a range which catered to men in thirties.
In order to gain market share in the mens wear segment and to maintain the increasing demand of men’s collection from our younger brand loyal customers, a two step medium
term marketing plan is formulated which focuses on:
The Marketing Audit, which analyses current organisation and marketing objectives,strategy, tactics, implementation targets. (The tool used in this step is SOSTAC to
give some structure to the plan).
The evaluation report, which details with the feasibility of the marketing plan in regards to segmentation, targeting, positioning (STP) and providing recommendation
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
Launching a Digital Brand: Virgin Mobile KSA Fadi Khater
I gave this presentation at the Festival of Media in Dubai on 15 April. It talks about the approach we took to launch Virgin Mobile KSA, and shares figures and benchmarks on KPIs and performance.
It talks about conversion, targeting, and ratios on cost per conversion, digital ROI.
Manali tourist places, Manali known as Switzerland of India, a marvelous location for honeymooners, adventure travelers and history seekers. Pristine lakes, snow capped mountains, greenish valleys and ancient temples. A cool spot to feel peace and silence in mind.
If you are planning to spend weekend with your children in Delhi NCR then find top eleven wonderful places where you can spend your weekend with joy and pleasure.
SDT2012 (P3.2): Sensing an amusement park for service innovationMarc Stickdorn
This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Satu Luojus, Finland
Laurea University of applied Sciences
Satu Luojus has a PhD in Information processing science. She is a Principal Lecturer at Laurea UAS. She has over 8 years’ experience in conducting R&D -projects as a researcher or as a project manager/scientific leader. Her areas of expertise are user experience, user centered design, and user research in Living Lab ecosystems.
Leena Alakoski, Finland
Laurea University of applied Sciences
Leena Alakoski is graduated from the Department of Economics and Management at Helsinki University (Lic. Sc). She is a senior lecturer and project manager at Laurea UAS. She has 15 years background in service business research, such as customer experienced value, and service innovation and design.
Sensing an amusement park for service innovation
This presentation deals with questions related to how customer experiences can be effectively assessed by evaluating the impact of multiple senses. It explicates on an empirical study of finding best practices in evaluating multisensory service experiences in an amusement park environment using service design methods. Firstly, it describes why service design methods are chosen to examine customers´ multisensory experiences in the years 2010 and 2011. Then, it proposes a set of findings based on the valuability of customer experiences gathered by different service design methods. Then, it briefly describes usefulness of chosen methods for evaluating multiple senses in service experience.
Digital marketing course in Chandigarh.pptxasmeerana605
Digital marketing encompasses various strategies and tactics aimed at promoting products or services through digital channels to reach and engage target audiences.Establishing a strong online presence is essential for digital marketing success. This includes creating and optimizing a website, as well as leveraging social media platforms, search engines, and other digital channels.
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Using Mobile and Social Media to Drive In-Store Sales - CohereOne Executive S...John Thyfault
From the CohereOne Executive Summit 2014
The landscape of e-commerce is constantly evolving and you need to keep up with it to drive sales to both your online and local brick and mortar stores.
With over 90% of US adults owning a mobile phone and 56% of them owning a smart phone, Google has increasingly targeted the mobile searcher over the last two years. Getting your message in front of this growing slice of the search pie is vital to increasing your sales over the long term.
This presentation will look at both the paid and organic channels to highlight areas where you can grow your sales:
Google My Business/Google+ Places For Business - If you aren’t using these, you’re leaving potential traffic on the table
AdWords Location Extensions - Directly tied to your Google My Business Account, this gives you the ability to target local ads to relevant shoppers
Mobile Ads- Are you creating ads that are targeted to a mobile interface? 30-60% of your traffic says that you should be.
Mobile Friendly Sites - Is your site mobile friendly and able to convert mobile visitors to mobile buyers easily?
This presentation will help you maximize your mobile and local sales.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Smarter Web Strategy. How to use the web to build new customers. Using SEO, PPC, Social Media and all relevant web marketing activities to build your businesses profile on the web
Similar to Digital media plan_theme_amusement_park (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Digital media plan_theme_amusement_park
1. Digital Media Plan SEO | SMO | SEM |
Brief Digital
Media &
Marketing Plan
for Theme
Parks &
Amusement
Parks
2. • Toincrease engagement of social media activities to reward and stimulate
the existing/current online community and fans
• Elevate the park’s online presence via partner promotions,
collaborations with other major websites and exploring mobile
initiatives
• Toroll‐out with highly engaging social media campaigns during the
low‐peak periods (weekends & pre & post school holidays)
• Execute promotional activities during this period via
discounts, personalized offers & contests.
• Tosustain momentum and awareness via online media buys (banner
ads, partner sites etc.) during the peak periods
Digital Media Objectives
3. Digital Marketing Assets
• SEO strategy
• Widgets
• E‐newsletters
• Mobile ticketing
• Youtube – dedicated .tv channel
• Tripadvisor – encourage positive customer comment
• Self‐guides tours (mobile web and native apps)
4. Digital Marketing Assets
• Database Marketing and Cross Promotion
• Loyalty Program and Customer Relationships
• Engaged Visitors (Exciting and Fun Interactive Experiences)
• Update (Live Social Media Wall)
• Social Media Monitoring, Marketing and Measurement
• Centralised Content Management
5. One of Park’s Biggest Assets
Your Attraction Tickets!
6. • Facebook – Connect and converse
‐ Apps to drive marketing campaigns, events and programs
‐ Leveraging guests social media usage for marketing – Facebook check-in
status update at park & reviews
• Twitter – Communicate
‐ Utilize this tool of real‐time communication to drive “special”
time‐sensitive sales
‐ Drive and reward our followers on twitter with free/discounted tickets
during off-season
• Website – Online ticket bookings, utilizing blog for media coverage &
storytelling
• Email and E‐newsletter – Contact
‐ Campaign specific offers
Key Focuses
7. Mobile Ticketing
• Supports info search and purchase convenience
• Tap into growing consumer trend of search and transaction on mobile
devices
• Assists way‐finding of parks
8. Search Engine Optimization Strategies
• Leverage public relations and offsite content to boost your web presence.
• Use Paid search ads + search engine optimization (SEO) to own more of
the search engine results page.
• Optimize website for local semantic markup
• For blog & website, focus on creating useful, relevant content that uses
long-tail and geo-modified keywords(keyword + location) and publish it
on a regular basis.
• Should be entirely mobile responsive website
• Business Submission on local directories like: Google My Business, Bing
Places for Business, Yelp, YP.com
9. Search Engine Marketing Strategies
• Geo-Targeting by city name or radius for nearby areas
• Make Contact Information Prevalent with Location and Call Extensions
11. Advanced Strategies
• A virtual 3-D tour of park on website
• Making families visit park frequently is a major challenge.
Offering personalized offer will encourage them.
• Social media efforts in conjunction with PR initiatives to
maximize executions, as well as engages audiences on Trip
Advisor and Twitter.
• multi-day tickets to enable guests to come back
12. An Example of Social Media Campaign
Using Park Asset
4 tickets: $120
In return:
• Facebook posting on station
with 30,000+ likes
• On Air Exposure
• Website Exposure
• 941 Comments
• 206 Likes
Ticket Giveaway
13. Want a detailed plan for Theme Park?
Get in Touch:
Abhishek Tripathi,
Email: atripathi251@gmail.com
Facebook: https://www.facebook.com/abhitr
Twitter Handle: raj2abhi