The document contains research from the web and Quora on unethical practices in production supply chains such as slavery, child labor, overwork, and lack of benefits for workers. It includes questions asked on Quora about brands that use child labor, whether all chocolate comes from child labor, and how to find information on where brands produce products and working conditions. It also contains notes from the design process for an app called Ethicode that would provide users product information like country of origin and means of production to make informed purchases.
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
Ethical design is good for customers, but it is also good for business, bringing a good ROI. Discover how you can convince your boss to abandon manipulation and dark patterns.
There is no "one size fits all" product testing research study. You need to customize testing around your business needs, product category, and target market. These slides outline some considerations to walk through when planning your research.
The Power of QR Code Signage for Your BusinessKurt Dupont
Digital signage is a powerful tool. With its motion, video, and vivid imagery, it's no surprise that it grabs our attention as we walk by. But what happens after the patron sees the ad? How do you get them to take action NOW instead of just going about their business? Enter QR code signage.
See full article/video here: https://www.presentationpoint.com/?p=288905
Product camp dc 2010 building great user experiences into your productsSteven Fisher
Given at ProductCamp 2010, this session talks about product management as a nexus of multiple disciplines - marketing, information architecture, strategy, development, pricing and branding to mention a few. Most critical in product acceptance and adoption is the user experience. Learn the best practices to integrate a stellar user experience into your product.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
Ethical design is good for customers, but it is also good for business, bringing a good ROI. Discover how you can convince your boss to abandon manipulation and dark patterns.
There is no "one size fits all" product testing research study. You need to customize testing around your business needs, product category, and target market. These slides outline some considerations to walk through when planning your research.
The Power of QR Code Signage for Your BusinessKurt Dupont
Digital signage is a powerful tool. With its motion, video, and vivid imagery, it's no surprise that it grabs our attention as we walk by. But what happens after the patron sees the ad? How do you get them to take action NOW instead of just going about their business? Enter QR code signage.
See full article/video here: https://www.presentationpoint.com/?p=288905
Product camp dc 2010 building great user experiences into your productsSteven Fisher
Given at ProductCamp 2010, this session talks about product management as a nexus of multiple disciplines - marketing, information architecture, strategy, development, pricing and branding to mention a few. Most critical in product acceptance and adoption is the user experience. Learn the best practices to integrate a stellar user experience into your product.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. Research from the Web and Quora
URL
• Artifact from the future: Surface hackers
• http://www.iftf.org/future-now/article-
detail/artifacts-from-the-future-surface-hackers/
Sarah Ramdhany FA102B Professor Klinkowstein
2. Research from the Web and Quora
Excerpt
“Instead of freshness and nutrition content,
customers see labels decrying slave labor in Thai
shrimp farms…”
Sarah Ramdhany FA102B Professor Klinkowstein
3. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
Sarah Ramdhany FA102B Professor Klinkowstein
4. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
• “Getting workers overwork with little pay, no leave
allowance, no extra pay for working on holidays
period (garment sector in Bangledesh…).” (2018)
Sarah Ramdhany FA102B Professor Klinkowstein
5. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
Sarah Ramdhany FA102B Professor Klinkowstein
6. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
• Apple, Samsung, and Microsoft have all been
found to use child labor in their
suppliers…Hershey's especially has been infamous
(2015)
Sarah Ramdhany FA102B Professor Klinkowstein
7. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
Sarah Ramdhany FA102B Professor Klinkowstein
8. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
• “…if you are buying a chocolate bar without a clear
designation of origin…or with[out] some sort of
source certification, you have no particular
guarantees…” (2016)
Sarah Ramdhany FA102B Professor Klinkowstein
9. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
Sarah Ramdhany FA102B Professor Klinkowstein
10. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
• “…(‘fair trade’, sustainability) disclosure is not
legally required…That said, FTC regulations
stipulate that country of origin must be
disclosed…”(2012)
Sarah Ramdhany FA102B Professor Klinkowstein
12. User / Customer Experience Map
Audience
• Picky Consumer
• Perfectionist
• Determined to find the “just right” product
• Nerdy
• Activist
• Progressive
• Dedicated to a cause
• Vocal
Sarah Ramdhany FA102B Professor Klinkowstein
13. User / Customer Experience Map
About the Product
• Application
• Outputs at a glance product info
• Allows user to lookup product by scanning
barcode
Sarah Ramdhany FA102B Professor Klinkowstein
14. User / Customer Experience Map
About the Product
• When no such code is available, allows user to
manually enter information
Sarah Ramdhany FA102B Professor Klinkowstein
15. User / Customer Experience Map
About the Product
• Features logos that indicate the product’s means
of production and country of origin
• Includes compare products feature
Sarah Ramdhany FA102B Professor Klinkowstein
16. User / Customer Experience Map
About the Product
• Logos represent means of production, country of
origin, etc. and link to more info in the form of
pop-ups
Sarah Ramdhany FA102B Professor Klinkowstein
17. User / Customer Experience Map
Encountering the Product Virtually
Discovery
• Reads publication headline
• Social media feeds like Facebook, Twitter
• Browsing application store featured section
Sarah Ramdhany FA102B Professor Klinkowstein
18. User / Customer Experience Map
Encountering the Product Virtually
Discovery
• Intrigued by Ethicode-approved certification under
product description
Sarah Ramdhany FA102B Professor Klinkowstein
19. User / Customer Experience Map
Encountering the Product Virtually
Interaction
• Downloads Ethicode from company website,
mobile application store
• Compares potential purchases
• Investigates potential purchases
• Updates Ethicode software
Sarah Ramdhany FA102B Professor Klinkowstein
20. User / Customer Experience Map
Encountering the Product Virtually
Impact
• Uninstalls Ethicode
• Writes Ethicode review
• Contributes feedback to Ethicode company
Sarah Ramdhany FA102B Professor Klinkowstein
21. User / Customer Experience Map
Encountering the Product IRL
Discovery
• Word of mouth
• Witnesses fellow shopper scanning merchandise
with mobile phone
• Notices Ethicode logos on products
Sarah Ramdhany FA102B Professor Klinkowstein
22. User / Customer Experience Map
Encountering the Product IRL
Discovery
• Recognizes Ethicode logos that are on
merchandise of corporate partners
Sarah Ramdhany FA102B Professor Klinkowstein
23. User / Customer Experience Map
Encountering the Product IRL
Interaction
• Confirms authenticity of foreign products like
exotic delicacies, designer pieces while traveling
Sarah Ramdhany FA102B Professor Klinkowstein
24. User / Customer Experience Map
Encountering the Product IRL
Interaction
• Verifies ethics of merchandise such as that of an
automobile
Sarah Ramdhany FA102B Professor Klinkowstein
25. User / Customer Experience Map
Encountering the Product IRL
Impact
• Raises awareness
• Follows, likes, subscribes to Ethicode on social
media
• Informs friends, families, colleagues of knowledge
acquired via Ethicode
Sarah Ramdhany FA102B Professor Klinkowstein
26. User / Customer Experience Map
Encountering the Product IRL
Impact
• Reforms buying habits
• Boycotts unethically manufactured products
Sarah Ramdhany FA102B Professor Klinkowstein
27. User / Customer Experience Map
Planning Sketch 1
Sarah Ramdhany FA102B Professor Klinkowstein
28. User / Customer Experience Map
Planning Sketch 2
Sarah Ramdhany FA102B Professor Klinkowstein
29. User / Customer Experience Map
Final Design
Sarah Ramdhany FA102B Professor Klinkowstein
35. Product or Service Description FB Page Research
Consumer Reports description
Consumer Reports is an independent, nonprofit
organization that works side by side with
consumers to create a fairer, safer, and healthier
world. We do it by fighting to put consumers’ needs
first in the marketplace and by empowering them
with the trusted knowledge they depend on to
make better, more informed choices.
Sarah Ramdhany FA102B Professor Klinkowstein
36. Product or Service Description FB Page Research
CVS Pharmacy description
We provide expert care and innovative solutions in
pharmacy and health care that help put people on a
path to better health.
Sarah Ramdhany FA102B Professor Klinkowstein
37. Product or Service Description FB Page Research
Instagram description
Instagram is a fast, beautiful and fun way to share
your life with friends and family.
Take a picture or video, choose a filter to transform
its look and feel, then post to Instagram—it's that
easy. You can even share to Facebook, Twitter,
Tumblr and more. It's a new way to see the world.
Oh yeah, did we mention it’s free?
Sarah Ramdhany FA102B Professor Klinkowstein
38. More Detailed Product Description
Ethicode
The prospective application, Ethicode, provides an
interface for users to make informed purchases by
providing users with an ethical rating, the means
through which the product was manufactured, and
its country of origin!
Sarah Ramdhany FA102B Professor Klinkowstein
