The document outlines the research and development process for the Foodable app. It describes observing customers at a food court to identify unmet needs, such as providing information on all vendors. Sketches of the app show a home screen with a food court map and promotions, and lower screens to search vendors and view details. User scenarios, naming, and initial wireframes are also presented to design the app interface and brand for customers to find food options.

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Design for Smartphone & Ipads
Craig

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Observed Group
Food court in the Roosevelt Mall
About 100 people
On Saturday afternoon

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Unmeet Needs or Desire
A platform that provides customers with all food
vendors information, reviews, and real-time promotions.
FA120D App Research and Development

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Cohort Observation
FA120D App Research and Development

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Cohort Observation
FA120D App Research and Development

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Cohort Observation
FA120D App Research and Development

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Cohort Observation
FA120D App Research and Development

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Cohort Observation
FA120D App Research and Development

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Observation Summary
- 50% of people come to the food court are families. Couples
are 30%. Friends are 10%. Individuals are 10%.
- Food samples are provided, attracting indecisive customers.
- Long lines during peak hour blocks walking space.
FA120D App Research and Development

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Ideas of the App
- Informational App
- Access to all food vendor’s information
- Access to reviews from previous customers
- Advertisement of certain dish or promotion
FA120D App Research and Development

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Ideation Session

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App Research
Yelp
FA120D App Research and Development

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App Research
Zagat
FA120D App Research and Development

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App Research
Resy
FA120D App Research and Development

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App Description
Home Screen:
- Food court’s map
- Promotion
- Information of vendors
FA120D App Research and Development

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App Description
Lower level screen:
- Search by type and flavor
- Picture of vendor
- Name, Review & Price
FA120D App Research and Development

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App Description
Lower level screen:
- Manage lists of saved vendors
- View & edit saved vendors
FA120D App Research and Development

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User Scenario
FA120D App Research and Development

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User Scenario
FA120D App Research and Development

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User Scenario
FA120D App Research and Development

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Naming Process
Selected words:
Food / Sustainable / Decision
FA120D App Research and Development

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Naming Process
Name choices:
Foodable / Defood / Susfood
FA120D App Research and Development

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Naming Process
Selected name:
Foodable
FA120D App Research and Development

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Logo Design Process
FA120D App Research and Development

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Final Logo
FA120D App Research and Development

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Wireframes
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Splash Screen
FA120D App Research and Development