The document discusses conventions for album covers and artist websites. It notes that the album cover was inspired by Beyonce's "4" album, featuring a medium shot of the artist with their name at the top and album title at the bottom right. For websites, it adheres to conventions from Estelle's site, including photos of the artist from various sources and a "videos" page for music videos and interviews. The goal is to stick to typical codes and conventions to effectively promote the artist and album.