- KEI Industries is an Indian electrical cable and wire manufacturing company headquartered in New Delhi. - It has over 2,000 employees across India and reported gross sales of INR 10,557 million in FY 2009. - The company provides a complete range of power cables including low voltage, high voltage, control, instrumentation, and house wires. It has manufacturing plants in Bhiwadi, Silvassa, and Chopanki and a pan-India sales and distribution network. - KEI aims to become one of the world's leading electrical cable companies through expanding its product range, increasing production capacity, and growing its domestic and international customer base.

2. KEI: Fact File
• Headquarters at : New Delhi, India
• More than 2000 employees across the
country
• Gross Sales FY 2009 : INR 10557 mn
• EBITDA : INR 620.80 mn
• PAT : INR 12.50 mn
• Market Cap : INR 1523 mn
• Listed in India : NSE, BSE & CSE
• Overseas Listing : Luxembourg Stock
Exchange through GDR & FCCB
• Among the leading Electrical power
cable company in India with strong
market positions in its core business
• Core business organized into LT &
HT Cables, Control & Instrumentation
Cables,Elastomeric Cables, Single &
Multicore Flexible wires & House
wires.

3. Who we are
• KEI is among leading players in Electrical Cable industry.
• Provides complete range of cables in power cable segment.

4. Our Mission
The Power Behind The Power
To emerge as one of the world’s leading electrical cable &
wire company, offering our esteemed customers to use our
electrical Wires & Cables effectively and increase industrial
productivity in a sustainable way.

5. Our Vision
By 2011,KEI Industries Limited will be recognized as India’s
top electrical cable & Wire manufacturing company in terms
of growth and profitability, value creation, sustainability and
ethical behaviour.

6. KEIKEI -- HistoryHistory
The Wonder YearsThe Wonder Years
A Humble BeginningA Humble Beginning
1968: Established as a Partnership Firm.
1968: Started manufacturing Switch Board Cables for DOT.
1985: Started manufacturing Control, Instrumentation and Thermocouple Cables.
1993: Partnership Firm converted into Public Limited Company.
1993: Added manufacturing of PVC/XLPE Power cables up to 3.3 KV ..

7. KEIKEI -- HistoryHistory The Wonder YearsThe Wonder Years
Our Growth StoryOur Growth Story
1994: Diversified into Stainless Steel drawings with Pilot Plant
1995: Came up with First IPO.Became Public Ltd Co.
1996: Installation of Major SSW plant at Bhiwadi
1997: Added another Plant at Bhiwadi for PVC / XLPE- LT Power Cables.
2001:Started manufacturing Rubber Cables upto 11 KV.
2002:Established JFTC Plant at Silvassa
2004:Converted JFTC Plant at Silvassa into manufacturing of existing range of
cables. – Rebalancing Act
2005 : Came up with GDR Issue of USD 10 mn.
2006: Added New Project for manufacturing 33 kV HT XLPE Cables.
2006: ERP Baan S/W system implemented in the organization to ensure
Transparency and efficacy.
2006 : Came up with FCCB Issue of USD 36 mn.
2007 : Modernization / Expansion at Bhiwadi & Silvassa unit
2007 : Proud recipient of Corporate Governance Rating
2008 : Successfully commissioned 100% EOU at Chopanki for LT Power Cables.
2009: Successfully completion of up gradation of HT Cable Capacity at Bhiwadi up
to 132 kV and HT Power cables at Chopanki.

8. •HT cables (Copper /
Aluminum)
•LT power cables, both Copper
and Aluminum; PVC / XLPE
insulated
•Control cables
•Instrumentation cables
•Rubber cables
•Mining cables
•Specialty cables
•House wires
•Stainless steel wires
Our Product BasketOur Product Basket

9. Bhiwadi
Silvassa
Delhi
Chopanki (100% EOU)
KEI Today : Manufacturing Units

10. Production Capacities

11. KEI Today : Our Sales & Product Wise Share in Markets
With the Organization already enjoying strong foothold in the institutional sector, KEI is
all geared up to set up its marketing and distribution efforts to establish its house wires a
household brand name

12. Delhi
KEI’s Pan India Presence : Our Sales & Distribution offices
Mumbai
Jaipur
Kolkata
Chennai
Bangalore
Hyderabad
Pune
Baroda
Chandigarh
Ludhiana
Our Sales & Distribution covers All
major Metros & ”A” Class Cities to
serve our esteemed Customers
AssamLucknow
Bhopal
Bhubneshwar

13. CANADA
MEXICO
NIGERIA
AUSTRALIA
SRI LANKA
SAUDI ARABIA
IRAN
FRANCE
GERMANY
ITALY
UNITED STATES
BANGLADESH
CYPRUS
GHANA
IRAQ
KENYA
KUWAIT
MAURITIUS
MALAYSIA
PHILIPPINES
QATAR
UAE
VIETNAM
KEI’s Global Footprints : Our Overseas Markets

14. KEIKEI’’s Superior Quality Accredited by Res Superior Quality Accredited by Re--owned Testing Agenciesowned Testing Agencies
Sri Ram Centre

15. KEIKEI’’s Sector wise Key Clientss Sector wise Key Clients
International EPC ProjectsFertilizer Projects
Oil & Gas Sector
Energy Projects
Power Sector Refineries Steel Plants

16. KEIKEI’’s Sector wise Key Clientss Sector wise Key Clients
Our Power Sector Clients
Power Grid Corporation of India
Nuclear Power Corporation of India
CEB Mauritius

17. KEIKEI’’s Sector wise Key Clientss Sector wise Key Clients
Our Clients in Refineries
Nuclear Power Corporation of India
CEB Mauritius
Our Clients in Steel Sector

18. KEIKEI’’s Sector wise Key Clientss Sector wise Key Clients
Our Clients in Energy Sector
Nuclear Power Corporation of India
Zuari Agro
Our Clients in Fertilizer Sector

19. KEIKEI’’s Sector wise Key Clientss Sector wise Key Clients
Our Clients in EPC Projects Our Other Esteemed Clients

20. The Key to our Success : Our Superior Production Process,The Key to our Success : Our Superior Production Process,
Technology and Quality ProductsTechnology and Quality Products
CCV Line (Involving Dry Cure Dry Cool technology) For manufacturing HT Cables Up to 132 kV
Sikora online X Ray Machine Used for Monitoring Product Quality

21. Financial PerformanceFinancial Performance
5 YEARS OF SOARING REVENUES
04-05 05-06 06-07 07-08 08-09
Revenue 2302 3414 6815 9806 10557
PBT 124 336 580 648 (61)
EBIDT 212 458 874 1098 620
FIXED ASSET 289 805 1410 2314 2794
NET WORTH 281 992 1519 2071 1965
Rs in mn

22. Financial PerformanceFinancial Performance
PERFORMACE IN LAST 4 QUARTERS
Q 1’ 09 Q 2’ 09 Q 3’ 09 Q 4’ 09 Q1,10
REVENUE 2479 2872 2704 2500 1890
PBT 101 16 -259 81 36
EBIDT 231 206 -32 18 59
PAT 70 19 -244 168 30
Rs in mn

23. Financial PerformanceFinancial Performance
6 YEARS OF REVENUES
Revenue Growth (Figures in Million INR)

24. Financial PerformanceFinancial Performance
6 YEARS OF EBDIT
EBDIT (Figures in Million INR)

25. Financial PerformanceFinancial Performance
Share Holding Pattern

26. Financial PerformanceFinancial Performance
Share Price Movement (Face Value Rs. 2/- each)
Source : BSE

27. KEI : TomorrowKEI : Tomorrow
Our Competitive Advantage
The Indian cable market is growing at very fast pace.The Indian cable market is growing at very fast pace.
Combined capacity today is not catering to the need requiredCombined capacity today is not catering to the need required
by utilities, power generation, distribution, infrastructureby utilities, power generation, distribution, infrastructure
projects etc.projects etc.
New entrants require plant/brand approvals due to whichNew entrants require plant/brand approvals due to which
they are unable to enter the lucrative projects, proven trackthey are unable to enter the lucrative projects, proven track
record is required. Hence KEI has the competitive advantage.record is required. Hence KEI has the competitive advantage.
KEIKEI’’s competence in offering Specialty cable for Wind Farms competence in offering Specialty cable for Wind Farm
and Oil & Gas exploration sectors.and Oil & Gas exploration sectors.
Developing specific tailor made products to suit theDeveloping specific tailor made products to suit the
Electrical/Mechanical & stringent Environmental conditions.Electrical/Mechanical & stringent Environmental conditions.

28. KEI : TomorrowKEI : Tomorrow
Powering the Future
Based on past results in next five years, KEI is poised to achieve growth of 300%
• KEI setting up its network of Dealers in United Kingdom for General purpose Projects and
for Oil & Gas sector Projects.
• Ventured into EPC Business with a nuclear team of professionals with prior experience in
EPC Projects
• Planning to appoint marketing representatives to serve global cable markets
• Establishment of finished goods stock points on a pan India basis for faster and easier
delivery of goods in both domestic and global markets.
• Joint Venture /Technical Collaboration for EHV Power Cables

29. KEI : TomorrowKEI : Tomorrow
• Major requirement from Power transmission & Distribution due to
reforms initiated by GoI
• Addition of 100,000 MW generation capacity in next 5-7 years
• This will require investment of Rs.5000 Billions
• Mega projects in the sectors like Metals, cement, Pharma, oil &
gas, textiles etc.
• Capacity expansions in all industrial segments
• Massive growth in Housing, entertainment sector
Future in Domestic MarketFuture in Domestic Market

30. KEI : TomorrowKEI : Tomorrow
Future in Export MarketFuture in Export Market
• Far East and Middle East economies are growing by leaps and bounds.
• Cable market has increased dramatically
• Industrial and Housing sector growth fuels demand for cables and wires.
• Due to high cost of production & closing down of plants in Europe,
outsourcing from Asia will grow.
• SABS certification which will enable KEI to make inroads into the
African markets viz. South Africa, Namibia, Bostwana, Zimbabwe,
Zambia, Angola etc .
• KEI’s Products has CSA Certification and CE Marking.
• KEI’s Products are under type testing with KEMA at Holand.

31. Financial PerformanceFinancial Performance
CAPEX PLANS & PROJECTIONS
FINANCIAL PROJECTIONS
09-10 10-11
REVENUE 11000 14000
Rs in mn
CAPEX
10-11
HT / LT CABLE
EXPANSION AT
BHIWADI
--
EHV CABLE -- 350

32. Mr. Anil Gupta
Chairman & Managing Director
(The Real Power Behind The Power)
A Staunch Believer in technology & being customer
centric in approach, he is a man behind many
innovations in the industry & is a guiding force
behind the company’s vision of becoming a leader in
the category and corporate brand.
KEI Power Gallery: Board of DirectorsKEI Power Gallery: Board of Directors
Archana
Gupta
Vikram
Bhartia
K.G
Somani
Pawan
Bholusaria
Vijay
Bhushan
Rajeev
Gupta

33. "We are benefiting from our leading market positions in certain core sectors of the
economy. The Steep rise in our revenues reflects growing confidence of our
customers in our products in raising productivity and build modern energy-efficient
power networks. Improvements in operational performance and management of key
projects are clearly showing up in our earnings."
Mr. Anil Gupta
Chairman & Managing Director
Our
Success
Mantra