The document outlines a plan to create a new technology-focused magazine targeted at 16-25 year olds to meet the requirements of a commission from the Northern Echo newspaper. The magazine will aim to appeal to an ABC1 audience and cover topics like YouTube, making money online, and piracy. It will need to be self-financed through advertising. However, based on estimated costs of printing, personnel, and equipment, the budget analysis shows the planned magazine would lose nearly £3,805.