Jooist is a social gaming network for feature phones in Africa, allowing users to discover, download, and play free games while comparing scores and achievements with friends. It addresses the lack of engaging mobile games, difficult monetization of mobile games, and lack of premium mobile content for advertisers. Jooist currently has over 20 games that run on over 2,000 feature phone models across Africa and is positioned between feature phones and smartphones. It generates revenue through interstitial ads, promoted games, sponsored tournaments, and paid discovery.

1. Jooist
Play. Anywhere. Anytime.

2. Problem
• Users: Lack of high quality, engaging
mobile games i.e. lack social
features, shallow experience.
• Publishers: Difficult to monetize mobile
games using credit card billing.
• Advertisers: Lack of premium content to
display targeted ads.

3. Opportunity
• Over 500M active mobile Internet phone
users in Africa.
• 12% of total users access mobile Internet.
• 80% of phones they support dynamic
mobile content e.g. apps, games.
• 60% 3G network coverage i.e. increasingly
cheaper and faster data access.

4. Solution
• The world’s first social gaming network for
feature phones!
• Jooist enables users to discover, download
and play free games, compare scores &
achievements with friends and a lot more!
• A growing inventory of 20+ games that run
on over 2,000 feature phone models!

7. How It Works
Sign Up
Fan
Download
Play
Share

8. Product Ecosystem
Users
(Play
Games)
Publishers
(Provide
Games)
Advertisers
(Display
Ads)
Jooist

9. Value Proposition
Users
- Play with friends
- Discover new games
- Compare scores &
achievements
- Gain recognition & rewards
Publishers
- Enhanced game discovery
- Increase Life Time Value
- Access a relevant audience
- New growth opportunities
Advertisers
- Target a highly mobile
segment
- Richer and interactive ads
- More powerful Call To Action.

10. Value Chain
User
(Consumption)
Publisher
(Integration)
Advertiser
(Ingestion)

11. Product Positioning
Feature Phones
- Bada
- S40
- Symbian
Smart Phones
- iOS
- Android
- Blackberry
- WindowsBilling
- In-app
- Upfront
Advertising
- In-game
- Interstitial

12. Revenue Model
Revenue
Interstitial
Ads
Promoted
Games
Spons’d
Tourneys
&
Promos
Paid
Discovery

13. Market Segmentation
13-19
Years
36%
20-24
Years
48%
24-31 Years
16%

14. Marketing Strategy
Users
Social
Media
Brands &
Companies
Mobile
Network
Operators

15. Competitive Analysis
Gaming
Network
Supported
Platforms
Monetization
Strategy
Market
Maturity
Social
Features
S40, Symbian
Bada, Androi
d
Ads Developed,
Developing
Yes
iOS, Android Ads Developed No
iOS, Android Billing Developed Yes
S40, Symbian
iOS, Android
Billing Developed,
Developing
No
iOS, Android Billing Developed
countries
Yes

16. Competitive Advantage
Proprietary technology
customized to deliver and
monetize content in less
mature mobile markets.
Strong partnerships with
leading content publishers
enable us to offer popular
& high quality content.
Deep integration with 3rd
party mobile ad agencies
enables us to scale at
minimal cost.

17. Management Team
CEO
Waliaula Makokha
Vision & Strategy
CTO
Jude Okello
Product & Tech.
COO
Brian Obara
Business & Ops.

18. Board of Directors
Member
Lot Carlier
MD, AMVF
Ind. Member
Laurens Ruttens
CEO, Booster
Media

19. Thank You 
www.facebook.com/jooistmedia
www.twitter.com/jooistmedia
www.youtube.com/user/jooistmedia