Nu Enterprises is a specialized sales, marketing, and distribution company based in Lahore, Pakistan. It has over 107 distributors and 40 sales staff covering Punjab, NWFP, and Sukkur regions. The company is led by Nauman Ahmad Usmani and Sayed Muhammad Sadiq Shah, who have over 17 and 20 years of experience respectively in sales, marketing and brand development. Nu Enterprises aims to provide complete sales, distribution and marketing solutions to consumer goods companies, relieving them of the responsibilities and costs associated with sales, distribution networks and staff. It currently generates average monthly sales of Rs. 10 million for its clients through its established network.